Sales video presentation templates beyond PowerPoint

What makes a great sales video presentation template?

A great sales video presentation template uses the video medium for personalizing a message to your prospect, thereby humanizing and building a foundation for an emotional rather than transactional relationship. A sales video presentation should introduce the video in the first or second slide in order to build trust first and intrigue your prospect to read further.

Just keep in mind that the video you use in your sales presentation does not have to be a production.

In actuality, it is better that it seems to your prospects like a day in a life - something you did by yourself, a gesture just for them.

Your video should include the prospect's name and the main concerns and interests they brought up during your discovery call.

Types of videos you can use in your sales presentation templates

Sales presentations are an important part of any business, but what kind of videos should you include in them?

There are different types of sales videos you can use in your sales presentation templates.

Below are some examples of the types of videos you might want to consider for your next sales presentation.

1. Preview/teaser video: These are short 1-minute videos that give your prospect a summary of what’s in the sales deck, it should touch on the main issues brought up in the discovery call. They should start with a hook and end with the main benefit of reading the deck in full.
2. Personal intro video: These are videos that simply introduce you, your solution, and the outcomes your prospects are expected to get from working with you. It should be short and sweet, with the main purpose of framing the sales deck as a personal offer as opposed to a generic one.
3. Company intro video: This type of video should come in the second or third slide of your video sales deck template, it should be a 1-2 minute video about the company, the solution, the team, and the vision (not necessarily all of them). These videos serve to answer the question - “can I trust this company?”
4. Product/solution video: These are videos that show off your product or service and explain what it does. They can help introduce potential customers to your product and generate interest in it.
5. Customer testimonial videos: These videos feature real customers talking about how they’ve used your product or service and what they think of it. They can be powerful tools for building trust with potential customers.
6. Explainer Videos: These are short, animated videos that explain how your product or service works. They can help educate potential customers about what you do and why they should buy from you