Sales One-Pager Templates That Explode Your Pipeline

What makes a great sales one-pager template?

A good sales one-pager hooks the reader right from the start. It uses both textual hooks and visual hooks like animation, video, or interesting images to get prospects interested and keep them engaged.

To succeed in sales a one-pager must stand out from the crowd. This can be done by leveraging interactive content, deep knowledge of your reader's needs, wants, and concerns, and applying business storytelling structure and voice.

What is the goal of a sales one-pager?

The goal of a sales one-pager is to quickly convey key information about your product or service to potential clients.

It should highlight the benefits, features, and unique selling points, making it easy for the reader to understand why they should choose your offering.

Types of sales one-pager templates

There are 7 common types of sales one-pagers:

1. Company one-pager
2. Solution one-pager
3. Product one-pager
4. Service one-pager
5. Real estate one-pager
6. Pre-meeting one-pager
7. Post-meeting one-pager

What should a sales one-pager template include?

An effective one-pager template for sales should include 7 slides:

1. Hook - your unique value proposition combined with an attention-grabbing visual
2. Introduction - of your company and solution (elevator pitch)
3. Problem - the main pain you solve from the prospect’s perspective
4. Solution - how you solve the problem (use visuals to break the process down)
5. Vision - your vision of a brave new world with your solution in it
6. Impact - your projected ROI and other important outcomes for the prospect should they apply your solution
7. Next step - book a meeting, subscribe to your product, send more information, etc.

How these sales one-pager templates take you beyond PowerPoint and PDF?

Most sales one-pagers fail. This is a basic truth most sales teams know firsthand. The reason is that it is very hard to stand out using PowerPoint and PDF. Everybody uses these tools, and they use them in the same way.

Using these legacy tools positions you as another drop in the sea of sameness. Even investing in great design won’t save you since this is now a requirement rather than an edge.

To stand out you may want to learn how to make a one-pager the new way. The templates you have here take you from static boring same-old sales one-pagers to highly engaging interactive web content.

These templates are built to pull prospects in and aid in their decision-making rather than offering them yet another tedious reading task that drains their mental muscle.