Service Proposal Templates That Pitch Value

Grab a service offering template that sets you apart. Impress clients with interactive service proposal design beyond PPT, PDF, or Word.

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Why use a Storydoc template instead of paying a design agency?

  • Stroydocs are 2x more engaging than a typical agency-made service proposal template.
  • Our templates cost a fraction of the price you pay an agency.
  • With Storydoc you can produce content about 5x faster than using the legacy design approach.

Generate your major gift proposal design in a snap with our AI proposal creator.


What makes Storydoc better than PowerPoint or PDF?

With your same-old PowerPoint service proposal format, you’ll never stand out, let alone engage.

Clients and investors have seen polished service proposal PPTs and PDFs countless times.

Although visually appealing, they remain static, dull, and difficult to comprehend.


What makes a good service proposal design?

  1. Clear and concise: Use simple language and clear visuals to communicate your message effectively.
  2. Interactive: Engage the reader with clickable elements, videos, or animations that make the proposal dynamic and memorable.
  3. Story-driven: Create a narrative that guides the reader through the proposal, emphasizing the problem, solution, and benefits.
  4. Visually appealing: Use a clean layout, consistent branding, and high-quality images to make your proposal look professional.
  5. Easy to navigate: Include a clear structure with headings, subheadings, and a table of contents for quick reference.


What is the goal of a service proposal?

The goal of a service proposal is to clearly communicate the value of your services to potential clients or partners.

It outlines what you offer, how it meets their needs, and why they should choose you over competitors.

A strong service proposal should persuade and convince the recipient to take action.


What should a service proposal template include?

  1. Cover page: Title, company name, and date.
  2. Introduction: Brief overview of your company and its services.
  3. Client needs: Summary of the client's needs or problems.
  4. Proposed solution: Detailed explanation of how your services address the client's needs.
  5. Benefits: Highlight the advantages and outcomes of choosing your solution.
  6. Pricing: Clear breakdown of costs and payment terms.
  7. Timeline: Outline of the project schedule and key milestones.
  8. Case studies/testimonials: Evidence of past success and client satisfaction.
  9. Call to action: Encouragement for the client to take the next step.


What are the main types of service proposals?

  • Solicited proposals: Created in response to a specific request or RFP (request for proposal).
  • Unsolicited proposals: Submitted without a formal request, aiming to create interest.
  • Informal proposals: Simplified versions for ongoing clients or projects.
  • Renewal proposals: Designed to renew or extend existing contracts or services.


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