Marketing Proposal Templates That Seal the Deal

What makes a good marketing proposal template?

A good marketing proposal template is tailored to a specific client and their stated needs, and it should highlight what makes your service unique and concrete projections for the outcomes and outputs your clients can expect.

An effective marketing proposal should be concise, easy to read, and contains all the necessary information a potential client would need in order to make a decision about hiring your marketing service, including, timeline, roadmap, budget and pricing.

3 main types of marketing proposal templates:

1) Request for Proposal (RFP) - An RFP is a document that companies use to solicit bids from potential suppliers. This is the most common type is of marketing proposal.

2) Statement of work (SOW) - A SOW spells out the specific services that a supplier will provide and outlines the terms and conditions of the agreement.

3) Pricing sheet - A pricing sheet lists all of the products or services that a company offers and includes prices for each item.

What should a marketing proposal include?

A marketing proposal template should include 4 parts:

1. an executive summary
2. a market analysis
3. a strategy and tactics section
4. a budget

The executive summary should provide an overview of the entire proposal and highlight the most important points.

The market analysis should describe the current market for the product or service being marketed, including demographics and competition.

The strategy and tactics section should outline how the marketing plan will be implemented and what specific goals it will achieve.

The budget should spell out how much money is needed to carry out the proposed plan and where that money will come from.