Marketing Plan Templates That Get Buy-in

What makes Storydoc better than PowerPoint?

With your same-old PowerPoint marketing strategy design, you’ll never stand out, let alone engage. Decision-makers and investors have seen beautiful marketing plan PPTs a thousand times before. Though pretty, they’re still static, dull, and hard to understand.

Storydoc’s interactive marketing plan templates bring your content to life with animation, annotation, and narration that tell a story, not just present information.

What is the Goal of a Marketing Plan and Strategy Template?

The goal of a marketing plan and strategy template is to provide a structured framework to outline a company's marketing efforts. This plan aims to identify target audiences, set clear objectives, allocate resources effectively, and measure success. It serves as a roadmap to guide marketing activities and ensure alignment with business goals.

What Makes a Good Marketing Plan?

1. Clarity and Simplicity: Ensure the design is easy to understand and free of clutter.
2. Visual Appeal: Use engaging graphics and a consistent color scheme to make the plan visually appealing.
3. Interactivity: Incorporate interactive elements like clickable links or embedded videos for an engaging experience.
4. Storytelling: Utilize a narrative approach to make the strategy compelling and memorable.
5. Data Visualization: Use charts and graphs to represent data clearly and concisely.
6. Flexibility: Design the plan to be easily adjustable for changes in strategy or market conditions.
7. User-Friendly Layout: Organize content logically with clear headings and sections for easy navigation.

Why use a Storydoc template instead of paying a designer?

1. Stroydocs are 2x more engaging than a typical designer-made marketing plan presentation
2. Our templates cost a fraction of the price you pay a designer.
3. With Storydoc you can produce content about 5x faster than using the legacy design approach.

What Should a Marketing Plan Template Include?

1. Executive Summary: A brief overview of the main goals and recommendations.
2. Market Analysis: Insights into the market, including trends and target audience.
3. Competitive Analysis: An assessment of competitors and your market position.
4. Marketing Goals: Specific, measurable objectives the plan aims to achieve.
5. Strategies and Tactics: Detailed actions to achieve the marketing goals.
6. Budget: An outline of the marketing budget and resource allocation.
7. Timeline: A schedule for implementing various marketing activities.
8. Performance Metrics: Criteria and tools for measuring the effectiveness of the plan.

What are the Main Types of Marketing Plans?

• Content Marketing: Focuses on creating and distributing valuable content.
• Social Media Marketing: Utilizes social platforms for brand promotion.
• Email Marketing: Engages customers through targeted email campaigns.
• Search Engine Marketing: Includes SEO and paid search advertising.
• Influencer Marketing: Leverages influencers to reach target audiences.