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CASE STUDY

Gamewise

Boosting Gamewise's Presence with Targeted UA & CRM Solutions

Context

Gamewise is an emerging leader in online gaming and sports betting, home to Betly Sportsbook and the MVGBet (Miami Valley Gaming) brand. Gamewise is the interactive joint venture of Delaware North, a global hospitality and entertainment company.

The underwhelming performance of a previous marketing provider had created challenges. The company’s imminent plans to enter new markets and product categories were at risk due to ineffective marketing strategies.

The business needed a specialized strategic marketing partner to scale its vision and maximize marketing ROI and increase market share across multiple states.

It needed a transformative approach and performance-driven marketing services to support growth and drive revenue.

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Our Offering

An experienced team with deep market focus and unrivalled expertise in digital marketing for the online gambling and sports betting industry could make that vision a reality.

Let’s talk about results…

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58%

Increase in Arkansas GGR market share

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January 2023

Launched MVGBet in Ohio

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July 2021

Launched Betly Casino and Sportbook in West Virginia

What We Delivered

The Challenge

The Solution

The Outcome

The client wanted to increase market share and enter new markets:

  • Gamewise, under its parent company Delaware North, had established footholds in the online gaming space across various U.S. states

  • Underperforming marketing activities presented a barrier to growth

  • The company required a strategic marketing partner with deep market expertise

Our performance-driven approach:

  • Grow: InclineBet helped launch the MVGBet brand in Ohio in January 2023

  • Transform: Building on our success in Ohio, we turned our attention to Gamewise’s underperforming markets

    • InclineBet took over User Acquisition (UA) campaigns for Arkansas and Tennessee in April 2023 increasing Arkansas market share by 58% for the Betly brand in four months

    • In July 2023 we assisted in relaunching Betly in West Virginia, the operator’s first casino product launch

  • Evolve: As a trusted strategic partner, InclineBet built a dedicated UA and CRM team for Gamewise, delivering strategic support and execution aligned with the company’s growth objectives

InclineBet has developed a performance-driven marketing strategy to grow market share in existing markets and expand its reach into new markets. We have:

  • Launched MVGBet in Ohio

  • Launched Betly Casino and Sportsbook in West Virginia with unprecedented results, besting industry benchmarking in CPA and CpFTD rates

  • Boosted Betly’s GGR market share by 58% in Arkansas in four months

  • Diversified the portfolio into new product categories with Betly Casino and Sportsbook

  • Assumed responsibility for all UA and CRM marketing activities across all brands

Key People

Jennifer Maesano - Gamewise

As Head of Marketing, Interactive Gaming at Gamewise, Jennifer owns the relationship with InclineBet. A results-driven digital and casino marketing professional, Jennifer is a hands-on strategic leader seasoned in designing, executing and selling see-it-to-believe-it experiences and campaigns that command engagement, conversion, and brand loyalty.

“InclineBet launched MVGBet in Ohio just before I joined Gamewise, so I was delighted that we already had an experienced marketing partner to support our UA and CRM strategy. Since then, the team has constantly impressed me, and I’m excited about the future possibilities for our growth in existing markets and beyond.”

Haig Sakouyan - InclineBet

As Vice President, Operations & Partner Success, Haig is responsible for driving the marketing strategy for the Partner, building the InclineBet team and overseeing execution.

“Our collaboration with Gamewise is more than a partnership; it's a testament to our commitment to deliver results, transform visions, and foster growth. We’re proud to have quickly built trust with our partner by delivering clear ROI and look forward to helping them grow their market share further.”

Interested in working together?

Inquire about our services today

Contact Us
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We’re part of The Conexus Group

A powerful suite of professional services for the online gambling sector worldwide