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27 White Paper Examples From Top Companies (+Templates)

Explore white paper examples by leading companies, including a mix of technical, business, and marketing white paper examples, complete with templates.

Author Dominika Krukowska

5 minute read

White paper examples

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Short answer

What makes an effective business white paper?

An effective business white paper clearly explains a problem, presents a well-reasoned solution, and backs it with data or real-world insight. It’s persuasive, easy to follow, well-researched, and demonstrates your authority.

A successful white paper is also tailored to a specific audience, often decision-makers looking for practical answers.

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Best white paper examples that inform and drive action

I’ve gone through hundreds of white papers over the years, and these are some of the best white paper examples I’ve seen.

They’re all real - used by actual companies to inform, persuade, or drive action - so you can see what’s worked and borrow what makes sense for you.

Some are sleek, interactive decks built for digital-first readers, while others are classic static PDFs.

I’ve grouped them into business, technical, marketing, and hybrid categories to help you quickly spot the white paper format and style that fits your goal.

Have a look through - each one has something worth learning from, whether you’re starting from scratch or sharpening what you’ve already got.

Technical white paper examples

Cyolo white paper

This technical white paper by Cyolo does a great job of walking readers through the complex world of secure access and Zero Trust architecture - without overwhelming them.

What I really appreciated was the chapter-style timeline used as a table of contents.

It breaks down the paper into digestible sections, and the built-in “read more” expanders let you go deep when you want to, without hitting you with a wall of text. It’s a smart way to handle technical content.

I also liked that it ends with a built-in option to schedule a demo, so the experience moves naturally from insight to action. Clean, structured, and made for modern readers.

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Replenish Nutrients white paper

From the moment you land on this farming white paper, the video on the cover slide pulls you in. It’s a technical piece, but it’s presented in a way that’s genuinely easy to follow, and the structure is spot on.

I like how it starts with the problem, walks you through the solution, and only then introduces the product. That’s exactly how a white paper should flow.

I really liked the narrated design too: images and explanations appear as you scroll, letting you take in complex information at your own pace.

There are interactive data visualizations (like the total addressable market), diagrams, and even embedded videos that make it all feel more alive. You can also click through to extra resources, which adds a nice touch.

I just wish it leaned even more on case studies - and cut a bit more text - but overall, it’s a smart, user-friendly take on a technical white paper.

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iZIP.AI

This IZIP.AI crypto white paper is a good example of how to keep things relatively short without sacrificing depth. It leans more toward being a technical paper, with a strong focus on how the tokens work rather than selling the broader platform.

That’s great if you’re speaking to a crypto-savvy crowd, but it might miss the mark for someone looking to understand the full picture.

The structure is clear, the visuals (although a bit sparse) are clean, and it does a solid job explaining the mechanics behind the token ecosystem.

That said, the conclusion is definitely the weakest part - there’s no clear next step, no links, no CTA - just a bit of text reminding you what the platform is about. A more actionable ending would go a long way.

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CYN Token white paper

This crypto white paper introduces CYN Token as a way to unlock financial freedom, and I actually really liked the emotional touch on the cover.

An image of elderly people paired with that message makes it feel more human right from the start and is a nice reminder that crypto isn’t just for the tech crowd.

The design isn’t perfect (the client built it themselves), but the structure is smart. Tabs break things down into why you should use it, the benefits, and how it works, so it’s easy to find exactly what you’re after.

The interactive dataviz slide is great too - when you hover over a bar, it highlights just the number you need. I also liked the partner logos and appendices, which help build credibility.

And the FAQ section? Super useful in a technical white paper like this - it answers key questions before someone even needs to reach out.

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Microsoft white paper (static PDF)

This is a heavyweight, future-focused white paper from Microsoft and The Future Laboratory that maps out where digital marketing is headed - covering the metaverse, inclusive media, and evolving data relationships.

What I like most is how grounded it feels in real shifts, not hype. The structure is clear, with three core themes: Cross-Reality Discovery, Equitable Media, and Feedback Frontiers.

Each one explores what’s changing, why it matters, and what marketers should do about it. There’s no fluff - it’s rich with examples, stats, and scenarios that show where the industry is going.

That said, it's a static piece, and it shows. There's a lot of text and no interactivity, which makes it less engaging than it could be. A more dynamic format or even small design enhancements would make this far easier to digest.

Still, it’s a strong example of a thought leadership white paper done right - especially for marketers looking to think beyond next quarter.

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Google white paper (static PDF)

This technical white paper from Google Cloud is all about building trust. It focuses on how they handle privacy across their generative AI products - something enterprise and public sector customers really need clarity on.

I liked how specific and no-nonsense the commitments are: your data stays yours, it’s not used to train models, and any fine-tuning happens entirely in your own instance.

The structure’s clean too, with sections that break down essential promises and user protections, so you can quickly find what you’re looking for.

Still, it’s a heavy read - very text-based, with no visuals or real-world examples to help bring it to life.

A quick summary at the top or more visual breathing room would’ve gone a long way. But, if you’re looking for straight answers, this white paper delivers.

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AWS white paper (static PDF)

This is hands down one of the most comprehensive technical white papers I’ve come across - and an excellent reference if you're creating something similar for a highly technical audience.

At over 180 pages, it’s designed for architects, ML engineers, and CTOs working with machine learning on AWS.

What it does incredibly well is structure: it’s cleanly organised around the six pillars of the AWS Well-Architected Framework, and walks you through each phase of the ML lifecycle.

I love how methodical it is. Each phase includes actionable best practices, backed by design principles and detailed implementation plans.

There are visual lifecycle diagrams, pillar-by-pillar breakdowns, and links to tools like SageMaker Clarify for bias detection.

It’s dense, yes - but it reads like a toolkit, not a textbook. If you're writing a technical white paper with long-form depth and strategic clarity, this one sets the bar.

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Apple white paper (static PDF)

This is a strong example of how to structure a technical white paper for a specialist audience. It’s clearly written for post-production pros, but Apple keeps the layout clean, the explanations focused, and the technical detail well-organised.

Each section builds logically on the last, with clearly labeled chapters and headings that make it easy to jump to what you care about.

What works especially well is how it breaks down complex concepts like RAW image processing or plug-in architecture without overloading you.

There’s a helpful mix of comparison tables, graphs, use case examples, and performance benchmarks - all presented in a way that respects the reader’s time.

It’s a great model if you’re writing for an expert audience and want to balance clarity with technical depth.

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Oracle white paper (static PDF)

This is a great example of a technical white paper that’s long and detailed - but still easy to follow.

It’s clearly structured, with a proper table of contents, clear section headers, and a step-by-step format that makes the whole thing feel manageable, even though it's packed with technical info.

I also liked how Oracle uses a fictional company (Café Supremo) throughout - it gives the setup real context and helps ground the reader in a use case.

Each section has a clear purpose, and there’s a good balance between explanation and instruction. There are no flashy visuals, but the formatting is clean and consistent, which really helps with readability.

If you're writing a technical white paper that needs to walk someone through a complex setup, this is a solid structure to learn from.

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SAP white paper (static PDF)

This is a textbook example of how to structure a dense, compliance-heavy technical white paper for a regulated audience.

The topic - how SAP Digital Manufacturing supports GxP compliance for life sciences - isn’t light, but the document handles it well.

What stands out is the clear table of contents, strong use of headings, and consistent formatting across 20+ sections, which makes it much easier to navigate than most papers of this depth.

I also liked how SAP uses a running glossary, document history, and includes links to relevant support materials. Even though the tone is formal, the structure does a lot of the heavy lifting to keep the content approachable.

If you’re writing a white paper for a highly regulated space, this is a great model for how to present technical depth without overwhelming the reader.

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AT&T white paper (static PDF)

This white paper from AT&T is a great example of how to take a complex industry shift - mobility in enterprise communications - and make it both structured and persuasive.

What it does especially well is blend market data with storytelling: it uses research from Cavell Group throughout to frame mobile-first communication not just as a trend, but a strategic priority.

You’re walked through the “why now,” supported by hard numbers, followed by a clear breakdown of how mobile-first UCaaS actually works.

The design and formatting are clean and consistent, with strong section headers and clear visuals like adoption forecasts. It also wraps with a strong product tie-in (AT&T Cloud Voice with Webex Go) without feeling overly salesy.

If you're writing a white paper aimed at business or IT decision-makers, this is a great model for how to pair narrative, research, and real-world value.

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Siemens white paper (static PDF)

Siemens takes on a big topic - smart factories and digitalisation in manufacturing - but keeps the presentation clear and manageable.

A full table of contents up front, well-labelled sections, and short, focused chapters make it easy to follow, even if the content runs deep.

What I appreciated most is the balance. It’s detailed enough for a technical reader but still totally accessible to senior decision-makers.

The visual formatting - callouts, bullet points, bolded subheadings - does a great job breaking up the content without cluttering the page. It also ends on a strong, benefit-led note that ties everything together.

If you’re writing a white paper in a complex or regulated industry, this is a great example of how to deliver depth without losing clarity.

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Verizon white paper (static PDF)

This white paper is a strong example of how to write for an executive audience without dumbing down the content.

Verizon tackles a technical topic - DDoS attacks and network resilience - but presents it through a clear, business-focused lens that makes it highly accessible to C-level readers.

The layout is clean and logical, with short sections, informative diagrams, and a well-defined flow from problem to solution.

What makes this stand out is how actionable it is. The paper includes practical steps like tabletop exercises, RACI models, and criteria for selecting a mitigation service - exactly the kind of guidance a CXO wants.

It ends with a soft product pitch that doesn’t feel intrusive. If you’re looking to write a white paper that educates while also supporting a solution, this is a great one to learn from.

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Business white paper examples

BitFreedom white paper

This white paper from BitFreedom is a great example of how a nonprofit can use smart storytelling and thoughtful design to make a serious mission resonate.

It centres on how blockchain technology can be used to fight human rights abuses - and it stays focused on that goal from start to finish, combining purpose with real, measurable outcomes.

What really stood out to me is how it uses video to explain the key points. It feels more like a conversation than a lecture, and it’s so much more engaging than the static PDFs we’re all used to.

I also liked the live, running metrics - watching those numbers rise creates a sense of urgency that’s hard to ignore.

The case study at the end does something a bit different too. Instead of just listing stats, it breaks down what it takes to help three victims, in terms of cost and action. It’s such a simple way to make the impact feel personal.

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Marqueta white paper

This business white paper from Marqeta is a masterclass in how to communicate insights with clarity and punch.

Right after the intro, it hits you with a sharp visual: outlines of three continents, each filled with a bold stat showing how many people struggled with credit card payments in the past year.

It’s a striking way to frame the problem - and far more effective than paragraphs of explanation.

The entire piece is lean and visual. You scroll through interactive charts and data visualizations, with short blurbs guiding you through what it all means.

I also liked how it connects their insights to specific industries, showing exactly where their solution can drive the most value, backed by market research.

And the {{first_name}} tag on the final slide? You can integrate the editor with your CRM, so this can be personalized at scale - making every recipient feel like it was built just for them.

A brilliant example of how to combine business intelligence with thoughtful, scalable design.

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Abbadox white paper

This healthcare white paper from AbbaDox is a great example of how to take a high-stakes, regulation-heavy topic and present it in a way that’s clear, structured, and genuinely engaging.

It focuses on improving early breast cancer detection through advocacy, legislation, and technology - balancing expert insight with actionable strategies.

What really stood out to me is how they handle the heavier material. Legislative content - like the PALS Act and ACA - is broken into easy-to-scan tabs, making it far more digestible than your typical policy-heavy document.

I also liked the focus on root causes of disparities, future directions, and the inclusion of a glossary, references, and a list of key organisations.

Those extras go a long way in keeping things accessible - especially in a space where white papers can easily drown you in medical jargon.

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Drive white paper

This business white paper from Drive sets the tone right from the start, and I love that.

You’re immediately told how long it’ll take to read and given the option to download the full report - a small touch, but a smart one. It shows respect for the reader’s time and different preferences for engagement.

The structure is also spot on. It opens with key stats and market context - charts showing global EV growth and regional car adoption trends - which helps ground the narrative before diving into deeper analysis.

I especially liked how definitions are tucked into “read more” sections, so the content stays accessible whether you’re new to the EV space or already in it.

It ends with something most white papers miss - a quick feedback form. It’s a great way to turn passive readers into active participants.

My only critiques? Some diagrams could be more legible, and the key takeaways section ran a bit long. A sharper, more concise wrap-up would’ve made the ending feel as tight as the opening.

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Pfizer white paper (static PDF)

This white paper, backed by Pfizer and the Multicultural Health Equity Collective, is a powerful example of how to build a business white paper around real impact.

It tackles a complex, deeply human challenge - diversity in clinical trials - with clarity, empathy, and structure.

What stood out to me is how it sets the stage with urgency, but doesn’t get lost in stats alone.

It explains the problem - systemic mistrust and underrepresentation in clinical research - and then walks through a real strategy Pfizer used to address it during the COVID-19 vaccine trials.

You get clear sections, case examples, and honest reflections on what worked and where things needed adjusting.

It’s incredibly well-organised, and more importantly, it feels personal. If you're creating a white paper around healthcare equity, community engagement, or public trust, this is a masterclass in how to do it with purpose and precision.

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Citi white paper (static PDF)

This business white paper from Citi is a heavyweight—but in the best way.

It’s rich with insight on the evolving global securities services landscape, covering everything from accelerated settlements to digital assets and FMI transformation.

But what really sets this one apart isn’t just how much data it packs in - it’s how easy it is to navigate.

For a report this size, the structure is surprisingly intuitive. You’ve got a clear table of contents right at the start, and “In the Spotlight” sections that highlight specific regions or trends.

You can tell it’s been built for an expert audience, but it doesn’t assume prior knowledge - it walks you through what’s changing, why it matters, and who’s impacted, backed by survey data and real quotes from industry leaders.

There are still areas where it could be more reader-friendly - some of the charts are dense, and the layout leans very “corporate report.”

But if you’re writing a business white paper aimed at C-level decision-makers or institutional stakeholders, this is a fantastic benchmark for both structure and depth.

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General Electric white paper (static PDF)

This white paper from GE Vernova is a deep dive into one of the biggest questions in energy today: how do we reshape power markets to support a reliable grid while moving toward net-zero?

It’s long and technical, but it’s also incredibly well thought out - clearly written for energy professionals, policymakers, and utility leaders who need more than just surface-level commentary.

What I really liked is how methodical the structure is.

It moves from global pressures and decarbonisation goals into the nitty-gritty of pricing, capacity markets, and reliability services - all tied together with clear diagrams and visuals that actually help you follow along.

It’s not a quick read, but it doesn’t waste your time either. If you’re building a longform business white paper that needs to deliver policy or market recommendations in a clear, credible way, this is a great example of how to do it.

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ExxonMobil white paper (static PDF)

This business white paper from ExxonMobil is a great example of how to make a technically complex topic - like decarbonising marine fuels - readable and grounded in real-world progress.

It walks you through the big picture: the global push to cut emissions in shipping, the challenges of scaling alternative fuels, and the technologies ExxonMobil is investing in to help move the industry forward.

Each section covers a different piece of the puzzle - market demand, innovation, regulation - without overwhelming you.

The sea trial of their new BMF.5™ fuel gives it weight beyond theory, and there’s just enough explanation around things like CCS, methanol, and ammonia to keep it practical.

The layout helps too: it’s spaced out, the callouts are useful, and the tone feels confident without being overly corporate.

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World Economic Forum white paper (static PDF)

This white paper from the World Economic Forum and the University of Cambridge tackles a tricky subject - the industrial metaverse - and does a great job turning a fuzzy concept into something structured and actionable.

It breaks the topic down into 4 parts: market forces, use cases, enabling technologies, and the human side of adoption. That framework makes it easier to follow, especially since the space is still evolving.

You can tell a lot of thought went into the layout - clear sections, strong visuals, and a logical flow from near-term opportunities to long-term vision.

It’s ambitious, but it doesn’t overpromise. Instead, it offers practical guidance for leaders in both industry and government on what to prioritize now.

It’s detailed, but never bloated. If you're trying to write a white paper about a complex, emerging topic - especially one that involves a mix of tech, policy, and business strategy - this is a smart example of how to keep people engaged.

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Marketing white paper examples

Bagzee white paper

This marketing white paper from Bagzee is a great example of how to keep things user-friendly while still delivering depth.

It opens with a clear problem - airport hassle and lost luggage - and quickly positions Bagzee as the simpler, stress-free solution.

Everything is cleanly segmented into tabs, so the content feels more like a light, interactive e-book than a traditional white paper.

What I really liked is how it handles detail: all the extra info - like deeper problem breakdowns and even cost implications - is tucked behind “read more” sections. You can dive in if you want, or just skim the highlights.

There’s a nice balance of visuals, short blurbs, and even a real use case that keep the pace light. It’s a great model for turning a detailed marketing message into something that’s easy (and enjoyable) to read.

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MyBin white paper

This marketing white paper from MyBin kicks off with a personal note from their sustainability consultant, which is a great way to draw readers in.

It gives the piece a human, authentic start - but unfortunately, that personal tone doesn’t really carry through the rest of the content.

The structure is clear, and the message is solid, but the balance between text and visuals feels a bit off. There’s quite a bit of reading, and the stock images don’t do much to support the story.

Using real photos or short videos could make a big difference - both in building trust and showing what their solution looks like in action.

That said, the paper does a good job of explaining the value MyBin brings, especially for environmentally focused businesses. With just a few tweaks to bring in more personality and authentic visuals, this could really shine.

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Heatseeker white paper

This white paper from Heatseeker nails the opening. “What if we told you that you could hack into the market’s mind?” It’s bold, playful, and makes you want to keep reading.

It’s clearly built for readers who are new to the concept. It walks you through what Heatseeker does, explains all three types of live market tests, then shows them in action with short videos.

There’s even a guide to help you choose the right test, with testimonials sprinkled throughout for credibility.

It wraps with a gentle nudge to try the product free - no hard sell, just smart positioning. If you’re writing a marketing white paper meant to educate and convert, this one’s worth a close look.

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Hybrid white paper examples

IBM white paper (static PDF)

This hybrid white paper from IBM strikes a solid balance between technical depth and real-world business value - especially for public sector leaders.

It looks at the growing pressure on federal agencies to modernise their data systems and shows how data fabric can help them do it without ripping everything out and starting over.

What works well is how clearly it walks you through the idea. There’s a six-part framework that lays out what building a data fabric actually involves.

It’s written for both the IT folks and the people signing off on the budget, which isn’t easy to pull off. If you’re writing a white paper that needs to speak to strategy and systems at the same time, this is a great one to study.

It could be even easier to digest if the steps were presented as an interactive timeline or roadmap - just to help readers visualize the process.

Still, it’s a strong example of how to connect big-picture strategy with the nuts and bolts of implementation.

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Tesla white paper (static PDF)

This white paper from Tesla does a solid job of blending technical insight with real-world context.

It breaks down California’s shift to the Net Billing Tariff and makes a clear case for why home energy storage - specifically Powerwall - is more relevant than ever.

It’s packed with useful comparisons, showing how storage affects energy bills over time, backed by real data from Tesla’s California installations.

The analysis is sharp, but some parts - like the weekday export compensation table - are a lot to take in. The numbers are dense and nearly identical, so an interactive format would’ve made a big difference there.

Yet, the paper ties product performance, pricing strategy, and policy shifts together in a way that’s easy to follow. If you’re looking to show both the “how it works” and the “why it matters,” this one strikes a smart balance.

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Create your white paper from a template

Writing a white paper from scratch is no small task - especially when you’re staring down pages of dense content and hoping someone makes it past the intro.

The truth is, even great insights get skipped if the format feels heavy.

Interactive white paper templates make it faster to build something people actually want to read - and easier to guide them toward your next step.

You’ve seen the difference above - clean structure, layered info, smart visuals, and scroll-based storytelling that actually keeps people engaged. No clunky PDFs, no formatting nightmares.

Just grab one.

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Dominika Krukowska

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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