Social Media Kit: What It Is & How to Make It (+Templates)

How to make an effective social media kit?

Let’s face it, social media marketing isn't just about throwing content at the wall whenever you remember to do so and seeing what sticks—it’s about having a clear plan and a consistent style.

Here’s how you can create a social media kit that keeps your brand looking sharp and strategically aligned, because posting on the fly just isn’t going to cut it.

1) Define your brand identity

First things first, figure out how you want your brand to be seen online. It might seem a bit basic, or even unnecessary, but honestly, it can massively amp up your social media presence.

Just think about it: every day, we scroll through an ocean of content on our feeds. And honestly, no matter how hard we try, we just can’t engage with everything we see.

The truth is, we scroll past most of it. But here’s the kicker—some brands have nailed their identity so well, they stand out immediately.

Take Duolingo, for example. They rock their signature green color across all their channels and have even introduced Duo the Mascot, which really brings their whole vibe together.

This famous green owl is such a star; he’s even got his own TikTok account, featuring in every video.

So whenever you spot that distinct green or see the mascot, you instantly know it’s Duolingo. And when it’s one of your favourite brands, it just naturally makes you stop and take notice.

2) Select your key platforms

Ideally, you’d be everywhere on social media to maximize your chances of being seen. But let’s get real, not every platform is going to suit your brand.

Say you’re in the business of selling sales prospecting software—TikTok might not be your go-to for reaching your target market.

And if you're running a fashion brand, it’s pretty unlikely your ideal customers are scrolling through LinkedIn looking for the latest styles.

You’ve probably heard the phrase, "quality over quantity," right? Well, it definitely applies here. It's way better to focus on a few key platforms that really resonate with your audience rather than trying to juggle them all. The positive effects of social media can be amplified when you target your efforts effectively.
So, take some time to research where your audience is most active, and put your efforts into those platforms. This way, you can connect with them through content they're actually interested in and more likely to engage with.

3) Develop content templates

Set up some templates for different types of posts. This could be a standard layout for Instagram photos, a format for your tweets, or a guide for Facebook posts.

Having these templates saves you time and keeps all your content looking sharp and consistent. It's a smart move because it streamlines your process and helps maintain a cohesive brand voice.

4) Adjust your content for different platforms

Each social platform has its quirks and preferred content style, so it's key to tailor your approach to match:

• Instagram is all about the visuals—eye-catching product shots, behind-the-scenes videos, or any visually appealing narrative about your brand. It’s ideal for visually-driven industries like fashion, food, and design. Utilize strong calls to action and consider using link in bio examples to create a landing page that houses multiple links to your website, online shop, latest blog post, or contact information.

• X (Twitter) moves fast and is great for snappy updates, witty comments, or news. It’s a hub for conversations, making it ideal for brands that want to engage directly with their audience in real-time.

• LinkedIn is the professional’s corner. Here, you'll want to share industry insights, company news, and professional content that speaks to business audiences. It’s where you put your best suit on and talk shop.

• TikTok is where you let your hair down. It’s driven by trends, music, and humor, making it perfect for brands aiming to reach a younger crowd with fun and creative short videos.

• Facebook offers a mix of everything but thrives on community and interaction. It’s great for longer posts, hosting discussions, and sharing news where you can engage deeply with your audience.

Simply recycling the same content everywhere can make your brand seem out of touch, and you might miss out on engaging your audience in ways that really resonate with them on their favorite platforms.

5) Monitor your social media performance

When it comes to social media marketing, one of the worst things you can possibly do is spray and pray. Make it a habit to keep tabs on how your posts are performing. Pay attention to the likes, shares, comments, and other engagement metrics.

This data is gold—it tells you what's working and what's not, so you can tweak your strategy and improve your content. Understanding these patterns is key to growing your following and making sure your content hits the mark.