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What Is a Slide Deck & How It's Done (Tips & Templates)

Learn what a slide deck is. Get tips and templates for making a professional slide deck presentation for business that goes beyond PowerPoint.

Dominika Krukowska

6 minute read

What is a slide deck
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Short answer

What is a slide deck?

A slide deck is a sequence of slides, or pages, used as visual aids in a presentation or a speech. It’s used in business and education to communicate complex information. The slides in the deck are set in a logical order that completes a coherent narrative.

The term “slide deck” comes from the original mechanical slide projector which used a kind of magazine shaped as a carousel to move through a series of transparent slides which were projected on a screen. The term now refers to individual pages within digital presentations.

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Dull presentations achieve only boredom - is your slide deck dull?

Capturing and maintaining an audience's attention is no easy feat. If your presentations are dull, you risk boring your audience, failing to convey your message effectively, or even becoming a go-to example for a bad presentation.

But what if there’s a way to minimize the risk?

In this post, we'll cover what a slide deck is and what it isn't.

You’ll learn how to avoid the common mistakes that demolish engagement and how to create an effective slide deck to transform your presentations from boring to buzzworthy.

Let’s dive in!

Slide deck vs. slideshow

A slide deck is a series of slides crafted for a presentation, whereas a slideshow is typically a looping set of images or videos, often with little to no interactive elements. While slide decks are used for communicating information, slideshows are generally used for entertainment.

Slide deck vs. presentation

The difference between a slide deck and a presentation is that a slide deck is a collection of slides that contains information, while a presentation is the act of delivering the information to an audience. The slide deck is the visual aid used during a presentation to support the speaker's message.

Static vs. interactive slide deck

A static slide deck presentation includes only static content such as text and images, whereas an interactive slide deck presentation includes clickable elements, animations, or embedded media that provide a dynamic, immersive experience users can interact with.

Interactive slide decks have been shown to be much more engaging than static ones since they facilitate the reader’s active participation.

This allows readers to hide or expose content on demand, control the pace at which content is served, and see information tailored to them.

You can see the difference below:

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Static PDF example
Static PDF or PPT
Interactive Storydoc example
Interactive Storydoc

What is a slide deck presentation in PowerPoint?

A slide deck presentation in PowerPoint is a series of static slides arranged in a fixed order.

Created in Microsoft's PowerPoint software, it allows for structured information delivery, but lacks interactive elements, limiting audience engagement during the presentation.

Here's an example of a slide deck presentation in PowerPoint:

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PowerPoint slide deck

What is a slide deck presentation in Google Slides?

In Google Slides, a slide deck presentation is a sequence of slides designed within this cloud-based platform.

It offers the convenience of online collaboration and accessibility, but like traditional tools, it primarily features static slides, limiting the potential for interactive audience engagement.

Here's an example of a slide deck presentation in Google Slides:

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Google Slides slide deck

What is a slide deck presentation in Storydoc?

A slide deck presentation in Storydoc is more than just a series of slides. It's an interactive journey crafted within the platform using narrated design.

Unlike traditional tools, it allows for dynamic elements and user interaction, significantly enhancing audience engagement and the overall presentation experience.

Here's an example of a slide deck presentation in Storydoc:

Create an interactive slide deck
Storydoc slide deck

What makes a good slide deck?

A good slide deck grabs attention through a clear narrative, compelling visuals, and concise text. It's not just about information, but also interaction.

Engaging slide decks often incorporate dynamic elements, encourage audience participation, and are crafted with an understanding of the audience's needs and interests.

What are slide decks used for in business?

Slide decks are the backbone of effective business communication. They help audiences understand complex concepts, make informed decisions, and take action.

How slide decks are used:

  • To present complex data in an understandable way
  • To share company updates or strategies during meetings
  • To pitch ideas or products to clients or investors
  • To support webinars or training sessions
  • To tell compelling stories to engage and persuade audiences

What should a slide deck presentation include?

A slide deck presentation should include a clear narrative structure with an introduction, body, and conclusion. It should feature compelling visuals that support your message, concise and easy-to-read text, and interactive elements to engage your audience.

Remember to include a call-to-action, guiding your audience towards the desired outcome.

Check out our dedicated guides for specific types of slide decks:

What are the main types of business slide decks?

The main types of business slide decks are:

  1. Pitch deck presentations
  2. Sales deck presentations
  3. Product marketing presentations
  4. White papers
  5. Case studies
  6. Report presentations
  7. One-pagers
  8. Education and academic presentations
  9. Business proposal presentations
  10. Sports sponsorship proposals
  11. Business plan presentations

Jump ahead to each type:

1. Pitch deck presentations 2. Sales deck presentations 3. Product marketing presentations 4. White papers 5. Case studies 6. Reports 7. One-pagers 8. Education and academic presentations 9. Business proposal presentations 10. Sports sponsorship proposals 11. Business plan presentations

1. Pitch deck presentations

These slide decks are the golden ticket for startups seeking investment. They succinctly present the business idea, market potential, and growth strategy to convince investors to come on board.

Here’s an example of a pitch deck presentation:

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If you want to find out more about pitch deck presentations, read these articles:

2. Sales deck presentations

These slide decks showcase the unique benefits of your product or service and demonstrate why it's the ideal solution for the customer's needs.

Their main goal is to convince prospects to become paying customers of your solution.

Here’s an example of a sales deck presentation:

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To learn more, check out our article on how to make a sales pitch deck that turns ‘Maybe’ to ‘Yes!’.


3. Product marketing presentations

These slide decks introduce new products or features, highlighting their benefits and how they solve the target audience's problems, sparking interest and driving sales.

Here’s an example of a product marketing presentation:

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4. White papers

These slide decks are comprehensive reports that provide an in-depth analysis of a problem and its solution, showcasing your business expertise.

Here’s an example of a white paper:

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5. Case studies

These slide decks share customer success stories. They show how your product or service has helped a customer, building credibility with potential clients.

Here’s an example of a case study:

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For more information, check out our blog posts:

6. Reports

These decks present complex data in an engaging way. They transform raw data into understandable insights, making information accessible to all.

Here’s an example of a report presentation:

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7. One-pagers

These slide decks provide a quick overview of your product or service on the first touchpoint with a potential customer. They highlight key features and benefits in a concise, easy-to-digest format.

Here’s an example of a one-pager presentation:

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To learn more about this slide deck type, read our guides:

8. Education and academic presentations

These slide decks simplify complex concepts and present research findings in an engaging way, fostering understanding and learning.

Here’s an example of an academic presentation:

Research proposal example

Research proposal

This school research presentation template is perfect for students who need to present their findings from a research project. The template includes space for a title, introduction, main body, conclusion, and bibliography.

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For more guidance, we have an article on how to write a research proposal that includes tips and templates.


9. Business proposal presentations

These slide decks summarize your offering and demonstrate its value, helping to secure business agreements and close deals.

Here’s an example of a business proposal presentation:

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If you want to create your own, make sure to check out these posts:


10. Sports sponsorship proposals

These slide decks highlight the benefits sponsors will receive in return for their investment, helping to secure funding for sports teams.

Here’s an example of a sports sponsorship proposal presentation:

Football sponsorship proposal example

Football sponsorship proposal

This bright and energetic template reflects the dynamic nature of sports. With a combination of text-based and interactive slides, you'll easily convey the history of your organization, as well as the team's main drivers and objectives, to make sponsors instantly realize the value for their money.

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11. Business plan presentations

These slide decks serve as roadmaps for businesses. They detail the company's strategy and objectives, aligning team members and attracting potential investors.

Here’s an example of a business plan presentation:

General business plan example

General Business Plan

This template has everything you need to create a visual summary of your business idea. Thanks to a range of interactive slides, you'll be able to convey your vision in a way that impresses investors and gets you the necessary buy-in.

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Best slide deck templates to get you started

Embarking on your slide deck journey doesn't have to start from scratch. With tried and tested templates, you're already a step ahead. They’re designed to be responsive, ensuring your content shines on every device.

If you're ready to take your presentations to the next level, explore our interactive slide deck templates below, guided by AI and reader feedback. They’ll help you create professional slide decks that captivate, engage, and inspire.

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Dominika Krukowska

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

Table of contents
What is a slide deck? Slide deck vs. slideshow Slide deck vs. presentation Static vs. interactive slide deck What is a slide deck presentation in PowerPoint? What is a slide deck presentation in Google Slides? What is a slide deck presentation in Storydoc? What makes a good slide deck? What are slide decks used for in business? What should a slide deck presentation include? What are the main types of business slide decks? Best slide deck templates to get you started
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