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Web Design Proposal Examples to Get Clients (+Templates)

Learn how to create a website design proposal that wins you clients. Get inspiration from web design proposal examples instantly usable as templates.

Author Dominika Krukowska

5 minute read

Website project proposal examples

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Short answer

What to include in a website project proposal?

  1. Cover slide

  2. Problem statement

  3. Your solution

  4. Project overview and deliverables

  5. Schedule

  6. Pricing

  7. Case studies

  8. Terms and Conditions

  9. Next steps slide

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What is a website project proposal?

A website project proposal is a presentation that outlines the plan for creating or redesigning a website, targeting potential clients.

It specifies the project's goals, intended audience, timeline, costs, and design elements, helping to set expectations and steer the project's direction.

What does a website project proposal look like?

If you search for a web design proposal, you'll usually find lots of text-dense Word or PDF files that all seem pretty similar—boring and static.

But honestly, when it comes to design, it's more engaging to see what someone can actually do, rather than just read about it.

Many modern companies are moving away from these static presentations to interactive ones. They include features like before-and-after slides, external links to portfolios, or even iFrames, making everything more lively and informative.


Here’s an example of an interactive web design proposal:

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Website project proposal examples that convince clients

In this section, I’m going to show you different web design project proposal examples to inspire your efforts.

All of them are designed with best practices in mind, and they’re 100% replicable, so you can use them as a foundation for your own deck.

Website design & development proposal

First off, this website design and development proposal really caught my eye with its modern look. It quickly gave me a sense of the company's style and their eye for detail.

I also appreciated how simple it was to customize—just plug in the potential client’s URL, and the editor automatically pulls in their logo and branding colors, which adds a nice personal touch.

The one thing I'd tweak? I'd include more visual elements, like a before-and-after slider or examples from their portfolio to really show off their work, sticking to the "show, don’t tell" principle.

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New website development proposal

I chose this website development proposal because it's so easy to navigate and understand. It clearly lays out the problem before diving into the solutions and project details, which are neatly organized into separate tabs.

One thing I've always disliked about working with developers or website hosting providers is how often they use industry jargon.

It can be really off-putting when they don't make an effort to simplify their language for those who aren't as familiar with the terms.

So, if you have clients coming to you for expertise, opting for a layout that's straightforward to use can really help warm them up to the idea that you're the right person for the job.

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Wordpress website development proposal

This website development proposal is similar to the previous one but is specifically designed for WordPress websites.

While tech-savvy folks might handle setting up a WordPress site on their own, others find it too complex or want a custom design and prefer to outsource it.

I really liked that this proposal guided me through the whole process and clearly laid out the costs. It even included an embedded calendar, so I could easily book a meeting if I had more questions.

This attention to detail helps build trust with potential clients. The proposal could be even better with some Figma mockups showing what the finished website would look like on different devices, ideally tailored to the client’s niche and current website.

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E-commerce website development proposal

Designing e-commerce websites is a bit different since you need a solid understanding of the customer's journey from discovering a product to making a purchase, as well as good UX design.

I really liked the running numbers slide in this proposal because it clearly shows why a client should pick you over the competition.

It’s also super handy that you can update the deck even after sending it. The logo placeholders are a nice touch for showing different integration options too.

It would be even more compelling if it included case studies demonstrating your understanding of e-commerce specifics and how your services have benefited other clients. This helps potential clients visualize how they could benefit in a similar way.

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How to write a project proposal for a website?

Now that you know what a successful website project proposal looks like, let’s dive into each slide one by one.

In this section, I’ll show you how to write a project proposal that stands out and wins clients, complete with examples.


1) Cover slide

Start your proposal with a concise introduction that doesn't overload your potential client with too much information right away.


The cover slide should clearly display essential details such as:

  • The client’s name

  • Your name or your company’s name

  • Your logo

  • The project name

  • The date


For the project name, skip the generic "Website Design Proposal" for something that resonates with your client’s goals.

Weave in the client's company name and a key benefit, like "Creating [Company]'s Digital Storefront: Conversion-Focused Web Design."

Balance is key: use a clean layout with a single striking visual element. While your agency's branding should be present, it shouldn't overshadow the client-focused message.


Here's an example of a cover slide:

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Website project proposal cover slide example

2) Problem statement

In your website design proposal, the problem statement sets the stage.

It's your chance to answer 2 key questions for your client: "Why are you here?" and "What do you hope to achieve?" Start with the challenges your client is facing, not the benefits you offer.

Why focus on challenges? Because often, people are more motivated to avoid pain than to pursue benefits.

This is known as loss aversion, and it's a powerful tool in your proposal toolkit.


So, what should your problem statement include? Really home in on what's troubling your client:

  • What specific issues are they up against?

  • Why did they come to you for solutions?

  • How would solving these problems change their business for the better?

  • Imagine their business thriving without these headaches—what does that look like?


Even if you’ve already discussed these points in previous meetings, repeating them in your proposal reinforces your understanding of their problems and commitment to solving them.


An example of a problem statement slide:

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Website project proposal problem slide example

3) Solution

In the solution section of your proposal, it's time to spell out what you'll be delivering and how you plan to solve the client's problems.

Make sure each part of your service connects directly back to a benefit for the client’s business.

For example, explain how a redesigned website could boost user engagement, potentially increasing sales or enhancing brand visibility.

If you're optimizing the site for mobile users, highlight how this could draw in more customers who prefer browsing on their phones.

When explaining these solutions, focus on easing the client's pain points rather than delving into the technical details of the tools and features you’ll use.

Remember, it’s about making a real difference to their business and to their customers, not just using the latest tech.

Always consider the end-user—your client's customers. Showing that you understand their needs proves your commitment to the project's success and reassures your client that you're focused on what matters most.


Example of a solution slide:

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Website project proposal solution slide example

4) Project overview and deliverables

In this section of your proposal, it’s key to list exactly what you’re going to deliver. This helps both you and your client understand exactly what’s included—and what isn’t. Being specific here sets clear boundaries right from the start.

Scope creep is a big risk in web design and development projects. It happens when the deliverables aren’t clearly defined from the beginning, leading to extra requests and expanded project scope without adjustments to timelines or costs.

For example, if creating content for the website isn’t something you do, be clear about that. If not, the client might assume it’s included, which can lead to issues down the line.

It’s also important to specify how many revisions are included and how feedback will be handled. This helps keep the project on track and within budget.


Example of a project overview slide:

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Website project proposal project details slide example

5) Schedule

In the schedule section of your proposal, you'll want to lay out a clear timeline that details when the project will start, when it's expected to finish, and how long each key phase will take.

This sets a solid framework for both you and your client and helps keep everything on track.


Here's what to include:

  • Start and end dates: Kick things off by marking down the start and expected completion dates.

  • Phase details: Break the project into major parts—planning, design, development, and testing. Give each one a specific timeframe. This breakdown shows your client a clear path and helps manage expectations.

  • Include some wiggle room: Always good to plan for the unexpected. A little buffer time can go a long way if any surprises pop up. Plus, if things go smoother than expected, you might even wrap up early, which is always a pleasant surprise for your client.

  • Client responsibilities: Clearly outline any steps your client needs to take, like providing content or feedback. Set deadlines for these tasks to avoid any hold-ups on their end that could delay your progress.


Here's an example of a schedule slide:

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Website project proposal schedule slide example

6) Pricing

Start off by having a chat about the budget with your client early on, even before you draft your proposal. This helps you figure out if the project is a good fit for both of you right from the start.

If the budget checks out, go ahead and detail your costs. Lay out everything clearly so your client can see exactly what they’re paying for.

It’s a good idea to offer at least two pricing packages. This way, you’re essentially competing with yourself rather than other designers, which can work to your advantage.


You could offer:

  • A basic, quicker package that’s more budget-friendly.

  • A premium package with all the extras for those who want more comprehensive services.

For clients who might want to spend a bit more, consider offering a fixed-price package with add-ons.

This allows them to customize their package to fit their needs while giving you the chance to maximize your earnings from those who opt for the higher-end options.


An example of a pricing slide:

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Website project proposal pricing slide example

7) Case studies

When you're reaching out to a potential client, one of the best things you can do is show them examples of your work that are really relevant to what they need. That's where case studies come in.

  • Look for projects you've done that are in the same industry as your potential client, or that dealt with challenges similar to what they're facing. This helps them picture how you could bring the same kind of success to their business.

  • When you're writing up a case study, start by describing what the situation was like before you got involved. Paint a picture of what your client was struggling with.

  • Then, walk them through the process of how you helped turn things around. Don't be afraid to get specific about the steps you took and the improvements you made.

  • If you have any visuals, like before-and-after shots or a graph showing the progress, include those - they can be really powerful.

  • Most importantly, highlight the real results your work achieved, whether that's more website visitors, increased sales, better customer reviews, or whatever metrics matter most in their industry. Hard numbers are great if you have them.

Oh, and if you have any quotes from the client about what it was like to work with you, definitely include those! There's nothing quite like a happy customer singing your praises to show your value.


An example of a case studies slide:

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Website project proposal case study slide example

8) Terms and Conditions

Okay, let's jump into the 'Terms and Conditions'—not the most thrilling section of your proposal, but super important.


Getting this right sets the tone for everything that follows, so here’s what to include:

  • First off, sort out the payment details. It’s really important to be upfront about when and how you want to be paid to prevent any confusion down the line.

  • Also, if there are any delays that aren't your fault, or if the client wants changes that weren't part of the original agreement, it's fair to talk about additional fees that might apply.

  • If you're planning to use any of the client’s assets like logos or images, just explain how you intend to use them and any licensing details that need to be considered.

  • Finally, be sure to clarify how the client can use the designs, blueprints, and graphics you create. Are they owning them outright, or are they just licensed for specific uses? Clearing this up from the get-go helps everyone know where they stand.


Example of a T&C slide:

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Website project proposal T&C slide example

9) Next steps slide

For your next steps slide, you'll want to keep things really clear and easy to follow.

You’ve put in all this effort to pitch your services—now's not the time to just throw up a thank-you slide and leave them guessing how to reach you.

They're probably considering a few different options, and you want to make yours the easiest to say yes to.

To keep the momentum going, pop a calendar link right into your proposal. This way, your client can easily book a follow-up meeting with you, keeping everything smooth and on schedule.

Also, let's ditch the old print, sign, and scan routine—it can be a bit of a hassle. Instead, use an e-signature tool that lets your client sign electronically. It’s quicker and a lot more convenient for both of you.


Next steps slide example:

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Website project proposal next steps slide example

Web design project proposal templates

Creating a web design project proposal from scratch can be tough and time-consuming, especially if you're technically minded.

You need to include all the essential details, present them in an engaging way, and avoid bogging down your potential clients with technical jargon.

Interactive website project proposal templates offer a ready-made structure that's proven effective. Just fill in your details, and you can quickly customize multiple versions of your proposal in minutes.

Just grab one.

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Dominika Krukowska

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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What to include in a website project proposal What is a website project proposal? What a website project proposal looks like Website project proposal examples How to write a project proposal for a website Web design project proposal templates
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