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Travel Brochure Examples That Drive Bookings (+Templates)

Explore tourism brochure examples that stand out, captivate clients, and get you more bookings. Get travel brochure templates to make your own in minutes.

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Short answer

What makes a great travel brochure design?

A great travel brochure design is clear, visual, and easy to explore. It highlights the destination’s best features with engaging images, short descriptions, and a layout that guides the reader naturally - whether it’s a fold-out print or an interactive digital experience.

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What should you include in a travel brochure?

A short, compelling intro: Set the scene and tell travellers what makes this place or experience worth their time.
Beautiful visuals: Use high-quality images or videos to bring the destination to life.
Highlights or experiences: List the top things to do, see, or enjoy. Keep it short and punchy.
An itinerary or package breakdown: Show what’s included, day by day if relevant.
Practical info: Add location, dates, pricing, accommodation, or transport details.
Company name and logo: Make it clear who’s behind the trip to build trust and recognition.
A clear call to action: Make it obvious what you want people to do next - book, explore more, get in touch, etc.
Contact or booking info: Don’t bury the details. Include a phone number, email, website, or social links - whatever makes it easiest to reach you.

Best travel brochure examples that captivate clients

When you think of a travel brochure, chances are your mind goes to a glossy tri-fold with a smiling couple, a beach, and a bullet list of highlights.

But here’s the thing: today’s travellers often aren’t flipping through printouts - they’re clicking, scrolling, and swiping through content that feels alive.

That’s why the best travel brochures today act more like mini-travel websites than folded handouts that end up in the bin before the flight even boards.

Below, I’ve handpicked some of the best tourist brochure examples - modern, interactive, and built to inspire action. Whether you're marketing a tour, destination, or hotel, these brochures spark wanderlust and drive bookings.

Travel service brochure

This one nails the balance between clean visuals and just the right amount of text - you get everything you need without feeling overloaded.

It clearly explains the services on offer and makes a strong case for why someone should choose you over the competition.

I especially love the embedded calendar halfway through, so potential clients can book a call or request a quote on the spot - no back and forth.

The interactive format means you can include way more than a static brochure ever could. Think: segmented case studies for corporate clients, links to travel vlogs for leisure travellers, even a live logo strip that auto-fills client logos straight from URLs.

It’s smart, sharp, and genuinely useful.

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Tour package brochure

What I love about this travel brochure example is how it gets straight to the point.

Right after the cover, there's a one-line slogan that clearly communicates what the offer is about, followed by a clean overview of each tour package with all the key info - dates, prices, highlights, and what’s included.

There’s loads of flexibility, too.

You can link out to full landing pages with website URLs or QR codes, or drop in promo videos and testimonials without cluttering the main slides.

And the best part is that you can actually track how people interact with it - how long they stay on each section, where they lose interest, and which buttons they click.

It’s a smart way to refine your offer and see what really resonates with potential clients.

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Holiday vacation package brochure

This is a great example of smart travel brochure design.

It follows a clear structure - tour details, pricing, highlights - but what really stands out is how it uses grayed-out content to guide your attention.

Instead of hitting you with everything at once like a traditional printout, it makes the info feel bite-sized and easy to digest, more like an actual person is walking you through everything.

It’s also built to convert. You’ve got clickable calendars, website links, and social media icons right on the last slide, making it easy for people to take that next step - whether that’s booking a trip, following your brand, or just reaching out.

And if needed, you can still convert it to a printable PDF, though you’ll lose the interactive magic that makes this format so effective.

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Cruise ship travel brochure

This travel brochure example really shows how far tourism brochure design has come.

It’s built for personalization in a way print simply can’t match. It opens with a personal note from a travel consultant, and you can even use dynamic variables like {{first_name}} so each recipient feels like the brochure was made just for them.

It’s small details like this that help build real connection.

I also love how it looks flawless on any device - mobile or desktop - and if any info changes, like pricing or departure dates, you can just update it in real time. No need to reprint or resend anything.

Ignore the default placeholders (they’re event-related), but the narrator slide is a gem - new info fades in as you scroll, guiding the reader at their own pace and keeping them hooked and browsing longer.

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Luxury travel brochure

This deck really shows what luxury travel brochure design should look like. The layout is clean and elegant, with high-res photography, plenty of breathing room, and a flow that feels more like a personal story than a sales pitch.

You can add photo galleries, 360° views, or even lock the brochure behind a password for clients who expect something truly tailored.

If you offer bespoke itineraries, this makes it feel like the experience starts from the very first click.

There’s also a quote slide for testimonials, a subtle logo strip to build trust, and optional links to full case studies.

You’ve got a full library of smart, scroll-based components to choose from - including a custom pricing slide and service tables with tucked-away descriptions to keep everything clean and polished.

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Travel agency promotional brochure

This example of a brochure for tourism is a great fit when you're not just selling trips - you’re selling you.

It opens with a personal note you can tailor to each client, even pulling in details from earlier conversations to make them feel seen from the start.

There’s a slide with data visualisation you can swap to highlight whatever matters most - client satisfaction, returning customers, or even growth stats.

I especially like the running numbers later on that bring key metrics to life as they animate across the screen.

Clients can click through tabs to explore your services without getting overwhelmed, and if any section runs too long, it’s easy to cut or replace slides from the library - everything adjusts automatically.

You can also extract your branding (colours, fonts, and style) directly from your brand book so the whole thing feels polished and on-brand from the first slide to the last.

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Create your travel brochure from a template

Travel brochures might seem easy to create - just a few images and short bits of text, right? But that’s exactly what makes them tricky. You have to cut things down, choose what to show, and still make it feel exciting.

These interactive travel brochure templates do the heavy lifting by giving you a structure that works.

You just plug in your content, and you’re instantly showing people something they haven’t seen a hundred times before. It feels fresh, interactive, and way more engaging than a basic tri-fold.

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Dominika Krukowska

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

Table of contents

What makes a great travel brochure design? What should you include in a travel brochure? Best travel brochure examples Create your travel brochure from a template