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Write an Effective Sports Event Proposal (+Templates)

Learn how to write a sponsorship proposal for a sports event, complete with a sports tournament proposal example and sports sponsorship proposal templates.

Author Dominika Krukowska

5 minute read

Sports event proposal example

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Short answer

What are the parts of a sports proposal?

  1. Cover slide

  2. Introduction

  3. Event details

  4. Event schedule

  5. Objectives

  6. Sponsor benefits

  7. Sponsorship details

  8. Team

  9. Testimonials

  10. Terms and Conditions

  11. Approval

  12. Contact slide


Scroll down to read the full guide ⤵

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What does a sport event proposal look like?

Most sports event proposals are dull PDFs or PowerPoints filled with too much text, making them hard to read and unengaging. They often just list out facts without capturing the energy of the event.

More organizers are now moving toward interactive formats, which allow you to add multimedia, embed videos, and create clickable content.

Interactive decks give you a chance to stand out and make a stronger, more memorable case for sponsorship.


This is what an interactive sports event proposal looks like:

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How to write a sports event proposal to get funded?

Writing a sports event proposal that gets funded isn’t just about ticking boxes.

You need to show potential sponsors how their brand will benefit from the partnership.

Instead of simply listing facts, bring your event to life—let them feel the energy and excitement.


Here’s how you can do it slide by slide.

1) Cover slide

The cover slide of your sporting event proposal sets the tone, so it needs to make a strong first impression. Keep it clean and professional, but don't be afraid to show a bit of your event's personality.

Include the event name, logo, date, and your and your organization’s name. Adding a visually engaging image or graphic that captures the spirit of the event can help create an immediate connection.

Think of it like the handshake before a conversation—it should be memorable, inviting, and give the sponsor confidence in what's to come.

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Sports event proposal cover slide example

2) Introduction

The introduction slide is your chance to introduce yourself, but don’t overdo it with too many details. Sponsors don’t need your life story—just a brief explanation of why this event matters to you and why you’re the right person to lead it.

Focus on what drives you, but keep it simple and relatable. Let them see your passion without overwhelming them with information.

It’s about making a genuine connection, not a pitch about you. Keep the focus on the partnership and why it’s meaningful for both sides.

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Sports event proposal introduction slide example

If you want to present extra information, here's a great way to do it:

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Sports event proposal what we do slide

3) Event details

This slide should be clear and easy to follow. Include the essential information: date, location, and time, but also make it feel exciting.

Describe the event’s purpose, key highlights, and what makes it unique. You want sponsors to visualize the atmosphere and the potential impact.

If relevant, share any high-profile attendees or performers, and mention past successes if it’s a recurring event. Make sure the sponsor can feel the energy and importance of the event just by reading it.

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Sports event proposal event details slide example

4) Event schedule

Give a simple, organized breakdown of the day’s key activities, like registration, opening ceremonies, main events, and closing. Keep it short but clear, so sponsors can see how the event will flow and where they fit in.

Highlight any opportunities for their brand to shine, especially during high-profile moments. You want to show them how smoothly everything will run and exactly how they’ll be involved.

It’s about giving them confidence that their sponsorship will make an impact at the right times.

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Sports event proposal event schedule slide example

5) Objectives

Instead of just listing goals, use this slide to share your vision for the event.

Focus on what you want to achieve, both for the event and the sponsors. Highlight measurable outcomes like brand visibility, community engagement, or fundraising success.

Be specific—mention expected attendance or media coverage if possible.

Tie the objectives back to the event’s purpose and show how the sponsor’s involvement can make a real impact, so they understand exactly how their support will help reach those goals.

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Sports event proposal event objectives slide example

6) Sponsor benefits

This is where you show sponsors what’s in it for them. Talk about the real benefits they’ll get—like having their logo front and center, shoutouts on social media, or VIP access.

But don’t just list perks—make it feel personal by focusing on what matters to them. Maybe it’s more visibility, key networking opportunities, or supporting a cause they’re passionate about.

You want them to see how being a part of your event helps them reach their goals, and why it’s a great match for their brand.

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Sports event proposal sponsor benefits slide example

7) Sponsorship details

Now’s the time to lay out your sponsorship packages. Offer a few levels, like gold, silver, and bronze, and explain what each includes. Think about perks like branding opportunities, social media shoutouts, or even speaking slots at the event.

Keep it clear and detailed so sponsors know exactly what they’re getting at each level. It’s important to show the value of their investment while giving options that suit different budgets.

Be upfront about costs and let them know you’re flexible—mention any customization options for those looking for something more specific.

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Sports event proposal sponsorship details slide example

8) Team

Introduce the people behind the event. Highlight key team members, including their names, roles, and relevant experience. Share a bit about their passion for the event and why they’re essential to its success.

This slide adds a human element, giving sponsors confidence that a capable and enthusiastic team is driving the event. If you have high-profile advisors or notable industry connections, this is the place to mention them.

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Sports event proposal team slide example

9) Testimonials

Adding a few quotes or testimonials from past sponsors can really bring your work to life and add a personal touch. It lets potential sponsors hear firsthand how valuable your events have been for others

It’s all about giving sponsors peace of mind, knowing they’re making a smart investment by partnering with someone who’s already shown great results. It makes your proposal feel more real and trustworthy.

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Sports event proposal testimonials slide example

10) Terms and Conditions

In this section, you need to outline the specifics of the sponsorship agreement, including payment terms, deadlines, and any legal responsibilities.

Be sure to mention cancellation policies, how the sponsor’s brand will be used, and what both parties are expected to deliver.

The language should be professional but easy to understand, avoiding overly complex legal jargon.

This slide ensures that both you and the sponsor are on the same page and helps build trust by being transparent from the start.

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Sports event proposal terms and conditions slide

11) Approval

You can also easily add an e-signature to your proposal deck, making it more convenient for sponsors to sign off without hassle.

This speeds up the approval process and makes everything more streamlined and professional, removing the need for back-and-forth paperwork.

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Sports event proposal e-signature

12) Contact slide

One of the biggest mistakes in sponsorship proposals, or any deck for that matter, is closing off communication.

You should encourage open dialogue by making next steps small and easy to take. Include your name, email, phone number, and social media links, and embed your calendar to let sponsors schedule meetings directly.

The more actionable and accessible the next steps are, the more likely they’ll feel comfortable moving forward.

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Sports event proposal contact slide example

Interactive sports event proposal templates

Many sport event proposals are text-heavy, which doesn’t capture the excitement that comes with sports.

Interactive sports event proposal templates allow you to go beyond the basics with a structure based on what has proven effective for others in the past.

By creating a more engaging experience, you’ll stand out from the competition and make a stronger case for why sponsors should support your event.

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Dominika Krukowska

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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What are the parts of a sports proposal What does a sports event proposal look like How to write a sports event proposal Sports event proposal templates
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