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9 Proven Sponsorship Proposal Examples & Templates

Learn what is a sponsorship proposal and the main types of sponsorship proposals. Explore sponsorship proposal examples and use templates to make yours.

Author Dominika Krukowska

8 minute read

Sponsorship proposal examples

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Short answer

What is a sponsorship proposal?

A sponsorship proposal is a document used to persuade individuals or companies to sponsor an event, athlete, sports club, band, artist, newsletter, or project in exchange for advertisement. It includes audience demographics,​​ sponsorship packages, benefits, testimonials, and terms and conditions.

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Types of sponsorship proposals

  • Event sponsorship proposals: Ideal for concerts, sports matches, or festivals, these proposals showcase the event's unique appeal and the exclusive opportunities it offers to sponsors.
  • Media sponsorship proposals: Perfect for radio, TV, podcasts, webinars, or social media activities. These focus on finding advertising partners and highlight the reach and demographics of the media outlet.
  • Product sponsorship proposals: Used by brands to promote a specific product or service, emphasizing the product's features and the marketing benefits for potential sponsors.
  • Charity or non-profit sponsorship proposals: Aimed at organizations seeking support for philanthropic causes, they focus on the impact and social good of the cause to attract like-minded sponsors.
  • Sports sponsorship proposals: Tailored for athletes and teams, these proposals are crucial for showcasing skills and achievements to secure funds for training and competing.
  • Influencer sponsorship proposal - Used by influencers or content creators, to present their personal brand, reach, and influence on a certain demographic. This proposal is used to secure sponsorship or endorsement from brands in exchange for advertisement.
  • Film sponsorship proposal - These are highly visual pitch decks sent to agents, production studios, and investors to secure funding for a film or a TV show. It focuses on the film's story, characters, and mood, as well as the team and production details.

Best sponsorship proposal layout

  1. Cover - Make your cover inviting and informative with a video and a clear unique value proposition
  2. Introduction - Start with an engaging overview of your organization or event, setting the tone for what follows.
  3. Audience demographics -Offer insights into your target audience, demonstrating their relevance and value to the sponsor’s interests.
  4. Benefits - Detail the advantages for the sponsor, such as brand exposure and audience engagement, highlighting the mutual gains.
  5. Sponsorship packages - Present a variety of sponsorship levels, each with its own set of benefits, catering to different sponsor needs and budgets.
  6. Sponsorship packages - Provide a transparent overview of costs and potential returns, underscoring the financial viability.
  7. Testimonials - Incorporate feedback from past sponsors to build credibility and trust.
  8. Terms and Conditions - A legal statement of the terms and conditions for the transference of value between both parties.
  9. Approval and sign-off - Make it easy for sponsors to agree and e-sign on the spot.
  10. Contact - Conclude with clear contact information, making it easy for sponsors to reach you with any questions, requests, or concerns.

Sponsorship proposal examples sponsors can't resist

In the dynamic world of sponsorships, a well-crafted proposal is your golden ticket. Let's explore some examples of sponsorship proposals that have successfully turned prospects into committed partners.

These sponsorship package examples not only inspire but also offer practical insights into what elevates a proposal from good to great.

NOTE: If you want to learn more, check out our blog posts on how to design a sponsorship proposal and how to write a sponsorship proposal.

Sponsorship proposal for a company

Whether you’re planning events or running campaigns that need support, this deck covers everything you could need—from a company intro, through target audience analysis, and finishing with a variety of sponsorship packages.

The best part is that you can quickly tweak any part of the deck, and there’s a huge library of slides to add or remove, so you’re never stuck.

On top of that, with built-in logo placeholders and handy tags like {{company}}, all you need to do is connect to your CRM or drop in a URL, and you’ll have a custom presentation ready in just a few clicks.

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Event sponsorship proposal

This next sponsorship proposal goes into a bit more detail and is perfect for companies organizing events that need some outside funding.

What I really like is the event details slide—it gives all the key info at a glance, so everything’s super clear.

But my favorite has to be the past events slide. As you scroll down, it reveals extra information and photos, which makes it really engaging.

Another cool feature is that you can easily add links to external resources. This is great for sharing detailed case studies from past sponsors, giving potential backers even more confidence.

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Music event sponsorship proposal

This next sponsorship proposal is similar in structure, but it’s been tailored specifically for music event organizers.

What I really like is how the deck walks you through everything, using things like grayed-out content and clickable tabs. It’s a smart way to give you all the information you need without overwhelming you.

To make it even better, you can embed videos directly in the deck, which adds a dynamic touch. Plus, you can even embed full Spotify playlists, so sponsors can really get a feel for the music and vibe of the event.

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Sports sponsorship proposal

For sports sponsorship proposals, key elements like audience reach and brand placement opportunities are absolutely crucial, and this deck presents them in a really eye-catching way. Whether you're promoting enamel pins or securing event sponsors, it provides a clear layout of sponsorship packages and media coverage.

There’s a slide showing overall attendance numbers, plus an interactive data visualization for target audience details. You can update the numbers in real-time, so no need to resend the deck every time something changes.

I also love the sponsorship packages slide—it’s neatly divided into sections like placement and media coverage. It makes it super easy for potential sponsors to see exactly what they’ll get for their investment.

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Media sponsorship proposal

I wasn’t sure about including this sponsorship proposal at first, since it was originally made for pitching podcast projects to producers.

But honestly, there’s no reason it couldn’t be tweaked to seek sponsors for an existing podcast or other media instead. You’ve got an overview, a pricing slide, and a clear breakdown of how sponsorship would work.

What’s really nice is the embedded calendar at the end. If a potential sponsor has more questions after going through the deck, they can easily schedule a meeting with you right there.

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Nonprofit sponsorship proposal

Nonprofit sponsorship proposals are a bit different because the focus is more on how the sponsor's goals align with the nonprofit’s mission rather than just the return on investment.

That’s why I love the storytelling approach in this deck. It starts with a brief history of the organization, then moves into a slide that walks through different programs, complete with photos. It makes it really easy for sponsors to see the real-world impact.

To make it even better, I think it could use a dedicated slide to show the impact in numbers—like how many people you’ve helped and the specific ways you’ve made a difference. That would really drive the message home.

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NGO project sponsorship proposal

If I were putting together a project sponsorship proposal for a nonprofit, this is probably the deck I’d go with.

It has everything the last deck was missing, and more—like current impact and impact opportunities. This really tugs at a sponsor’s emotions, making them feel like their support is crucial to achieving the goals laid out in the deck.

I also love the market opportunity slide. It shows that your organization isn’t just a one-off effort, but has a solid growth plan in place, complete with a timeline of upcoming initiatives.

The transparency in the "use of funds" section is the icing on the cake. It clearly breaks down how much money you need and exactly where it’s going, which sponsors absolutely love seeing.

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Influencer sponsorship proposal

This sponsorship proposal is a bit unique because it’s aimed at influencers and content creators seeking brand partnerships, not the typical sponsorship model.

What I love about it is how it highlights all the key metrics brands care about.

But my favorite part is definitely the slide that showcases past collaborations. Instead of just listing names, it gives a short description of each campaign next to the visuals. This makes it easy for brands to see if your aesthetic fits what they’re after.

The pricing slide is also fantastic. It breaks down the different services you offer with their respective prices, cutting down on back-and-forth. Brands can immediately tell if what you offer fits their needs and budget.

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Film sponsorship proposal

I love how this proposal is packed with everything a producer would want to see—film synopsis, character details, production schedule, marketing and distribution plan, and a budget breakdown.

This shows you’ve got a plan not just for making the film, but also for getting it in front of your audience.

But what really stands out to me is how it avoids being overwhelming. With the expandable text sections, you can present loads of information in a way that feels light and easy to digest—something a dull PDF or PowerPoint just couldn’t pull off.

The budget slide is a standout, too. It itemizes each category, giving a clear picture of where the money’s going. This kind of transparency is exactly what producers want to see!

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Sponsorship proposal templates that stand out

If making a great sponsorship proposal was not hard enough the fierce competition makes it also hard to stand out.

Lucky for you I’ve got you covered with some of our best sponsorship proposal templates.

These templates will save you valuable time and help you stand out from all those static and dry PDFs your competition is using.

They work wonders for our clients and they’ll work for you too.

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Dominika Krukowska

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

Table of contents
What is a sponsorship proposal? Main types of sponsorship proposals and the best layout Sponsorship proposal examples that captivate and convert Interactive sponsorship proposal templates
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