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How to Make a Nonprofit Sponsorship Packet (+Examples)

Unlock funding success with this guide on how to make a nonprofit sponsorship packet. Use our customizable sponsorship packet examples as your template.

Author Dominika Krukowska

5 minute read

Sponsorship packet examples

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Short answer

What is a nonprofit sponsorship packet?

A nonprofit sponsorship packet is a detailed proposal that highlights your organization’s mission, goals, and what sponsors stand to gain. It’s designed to attract support by showing how a partnership can create mutual benefits and help both sides achieve shared objectives.

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What does a nonprofit sponsorship packet look like?

A modern nonprofit sponsorship packet is an interactive deck where you can explore audience insights with simple, clear data visuals, skim through the financials, and click through different sponsorship packages.

You can even add videos or testimonials to really bring your mission to life.

This kind of dynamic, engaging presentation makes it so much easier for sponsors to see the value in partnering with you. It’s a much more exciting way to get them on board with supporting your cause.


Here's an example of an interactive nonprofit sponsorship packet:

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How to make an impactful nonprofit sponsorship packet

Let’s be real—sponsors want more than just goodwill. They’re looking for real, tangible benefits, which means your sponsorship packet has to work harder to grab their attention.

It’s not just about telling your story; it’s about showing the value of supporting your cause.

In this guide, I’ll take you through how to build a nonprofit sponsorship packet, step by step, so you can stand out and win the backing your organization needs.

What to include in a sponsorship packet?

  1. Cover slide

  2. Introduction

  3. Event or project details

  4. Demographic information

  5. Past events

  6. Marketing and promotion plan

  7. Sponsorship opportunities

  8. Key benefits

  9. Testimonials

  10. Terms and Conditions

  11. Approval

  12. Contact information

1) Cover slide

Keep your cover slide clean, but don’t be afraid to show some personality. Start with your nonprofit’s logo front and center—it’s your identity.

Add the event or project name, and consider including a tagline or mission statement that captures the heart of what you’re doing.

If you want to stand out, add a short video that shows off your cause or highlights past successes. It brings your work to life in a way that words alone just can’t.

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Nonprofit sponsorship packet cover slide example

2) Introduction

Start your introduction slide with a warm, welcoming tone that invites potential sponsors in.

Open with your nonprofit’s mission—keep it clear and concise. This isn’t just about telling them who you are, but showing how your goals align with their values.

By highlighting your mission, you create an immediate connection, helping sponsors see the bigger picture of how supporting your event or project fits with their corporate responsibility objectives.

Keep it genuine and make them feel like they’re about to be part of something meaningful. It’s all about building that emotional bridge right from the start.

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Nonprofit sponsorship packet introduction slide example

3) Event or project details

Describing the event in your sponsorship packet is about more than listing the where and when; it's about creating a vivid picture of what to expect.

Describe the event’s format, highlighting unique elements like keynote speakers, entertainment, workshops, or special ceremonies, along with how many people you expect to attend.

Then, go beyond the basic details and focus on the event’s impact.

What are you aiming to achieve? Is it raising awareness for a cause, supporting a community project, or gathering resources for an important initiative? Make it clear what the event is all about.

Also, be upfront about your fundraising goal, so sponsors know exactly what you’re working toward and how their support will lead to real, measurable change.

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Nonprofit sponsorship packet event details slide example

4) Demographic information

This slide is your chance to show sponsors who they’ll be helping. Paint a clear picture of the people you’re serving—whether it’s a certain age group, income level, or community.

Sponsors also want to know that their contribution connects with their own target market. Show how your event or project benefits the community in ways that resonate with their values and brand.

The more specific you can be about your audience, the easier it’ll be for sponsors to see why partnering with you is a smart move.

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Nonprofit sponsorship packet demographic information slide example

5) Past events

This is where you prove you can get the job done. Show off your track record by highlighting past events or projects that connect to what you’re pitching now or that would matter to the sponsor.

Focus on the key details—how much money you raised, the difference you made, or how many people you helped. Keep it clear and to the point, but make sure it packs a punch.

To really bring it to life, embed photos or videos that capture the energy and success of those events. The goal here is to build trust—show them you’ve done this before, and you’re ready to make it happen again.

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Nonprofit sponsorship packet past events slide example

6) Marketing and promotion plan

Including a solid marketing and promotion plan is key because sponsors want to know their brand will get the exposure they’re paying for.

This is your chance to show exactly how you'll get the word out—whether it’s through social media, targeted email campaigns, or collaborating with local partners.

Your plan needs to prove you’ve thought about how to reach the right audience. A clear, well-executed strategy makes all the difference in getting sponsors to see the value in backing your event.

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Nonprofit sponsorship packet marketing and promotion plan slide example

7) Sponsorship opportunities

Offering a range of sponsorship levels is crucial because it gives both small and large businesses a way to get involved.

Make sure each level shows exactly what sponsors will get in return. The more detailed you are, the easier it is for them to decide how to participate based on their budget and the exposure they’re looking for.

When it comes to sponsorship packages, you've got two options: fixed packages and à la carte.

Fixed packages bundle everything up for a set price, making it easy for sponsors to see exactly what they’re getting. À la carte lets them pick and choose the specific benefits they want, giving them more control and flexibility over their investment.


An example of fixed sponsorship packages:

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Nonprofit sponsorship packet fixed sponsorship packages example

An example of à la carte sponsorship packages:

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Nonprofit sponsorship packet a la carte packages example

8) Key benefits

The key benefits slide isn’t just about listing perks—it’s about showing how those benefits line up with what the sponsor really cares about.

Be clear about what’s in it for them and how it fits into their branding, corporate social responsibility goals, or even their plans to expand into new markets.

For example, if the sponsor wants to boost their community image, explain how supporting your event or project will increase their visibility and build goodwill in the local area.

Make it personal, showing how your nonprofit’s mission can help them achieve their broader goals. It’s about creating a partnership that feels mutually beneficial.

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Nonprofit sponsorship packet key benefits slide example

9) Testimonials

Testimonials are the perfect way to let past sponsors do the talking for you. Choose quotes that highlight not just what you accomplished, but how your sponsors benefited from partnering with you.

When sponsors see that others had the same goals and expectations—and you delivered on what mattered to them—that’s when they’ll really connect with you.

You’ve worked with people just like them and made it happen. That’s the kind of proof they need to trust that you’ll deliver for them too.

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Nonprofit sponsorship packet testimonials slide example

10) Terms and Conditions

Next up, outline the key details of the sponsorship agreement. Keep it clear and simple—cover things like payment terms, deadlines, and both parties’ responsibilities.

Make sure to include any cancellation policies and specifics about how the sponsor’s brand will be used in your event or project.

The goal here is transparency. You want your sponsor to feel comfortable knowing exactly what they’re agreeing to, without any surprises down the line.

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Nonprofit sponsorship packet terms and conditions slide example

11) Approval

Once you’ve included the terms and conditions, this deck can double as a contract.

You can add a legally binding e-signature option, so sponsors can sign off right then and there—no need for printing or scanning wet ink documents.

By keeping the process simple and streamlined, you make it easier for them to say yes and lock in their support quickly. It’s all about reducing friction and making the next step as seamless as possible.

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Nonprofit sponsorship packet approval slide example

12) Contact information

What your final slide looks like depends on your approach.

If you’ve included an e-signature, that’s the next step—so the last slide should include your contact details for any questions or even an embedded calendar for easy meeting scheduling.

If you haven’t added the signature, clearly spell out what you want them to do next. Be direct and motivating—invite them to join your cause and explain exactly how they can get involved.

You can even add smart features, like an expiration date, to create a sense of urgency.

This slide should do more than just wrap things up—it should leave potential sponsors feeling encouraged and ready to take action.

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Nonprofit sponsorship packet contact slide example

Nonprofit sponsorship packet examples that open wallets

A well-crafted sponsorship packet connects emotionally and logically with potential sponsors, blending compelling stories with hard facts to highlight the importance of their contribution.

In this section, we'll explore standout examples of nonprofit sponsorship packets that excel at drawing sponsors in.

Music event sponsorship deck by HAAM

First up, I’ve got a sponsorship package from one of our clients, the Health Alliance for Austin Musicians (HAAM), looking to fund healthcare for low-income musicians.

What immediately hooked me was the intro slide’s powerful stat: each $100 in sponsorship provides $700 in healthcare. It hits you with the impact right away, making the “why” clear.

Then there’s a video that dives deeper into the event’s purpose, adding that “show, don’t tell” touch.

But my favorite part? The event details slide, where photos and videos pop up as you scroll—way more engaging than a text block!

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Event sponsorship package by FW Black Collective

Next up, I’ve got a sponsorship package from FW Black Collective, another one of our clients focused on supporting communities of color through education and policy reform.

The cover slide may be text-heavy, but stick with it—it’s worth it.

The deck clearly shows their fundraising goal, the perks of each package, and even extra ways to support the cause. It’s short, sharp, and direct, making it easy for busy sponsors to see the impact they can make.

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Nonprofit event sponsor package by Shyne

This deck might be my favorite among all our nonprofit clients.

First of all, I found their mission so powerful—they support human trafficking survivors, and thanks to their work, none have returned to the sex trade.

I also love how clearly they laid out the sponsorship packages, complete with customization options and availability, making it easy for sponsors to join a cause that matters.

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Gala sponsorship packet

What I love about this gala sponsorship packet is how it lays everything out so clearly.

It’s got all the event details, but what really stands out is the audience profile—it’s so helpful for potential sponsors to see exactly who they’ll be reaching.

The testimonials are another highlight for me. They give you a real sense of past successes, and that builds so much trust.

Plus, the embedded calendar makes it super easy for sponsors to schedule meetings, which really speeds up the process. It feels seamless and well thought out.

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Fundraising event sponsorship packet

This fundraising event sponsorship packet really stands out with how the content unfolds as you scroll, letting sponsors take it all in at their own pace.

It feels like a story you’re exploring, rather than just reading through bullet points.

The use of image and video placeholders is a great way to present past events and bring the atmosphere to life. It’s easy to imagine being part of it.

I also find the embedded links really helpful—sponsors can dive deeper into specific details with just a click, making everything feel seamless and accessible.

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Charity event sponsorship packet

This charity event sponsorship packet does an amazing job of combining storytelling with solid data.

It’s not just about the numbers; it paints a compelling picture of the event’s impact and backs it up with real, data-driven results.

What really stands out to me is the feature that lets you easily pull branding from any website. It’s such a clever way for sponsors to see how their brand would fit within the event.

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Nonprofit sponsorship package

One of the best things about this nonprofit sponsorship package is how quickly you can tailor the content for different sponsors, making it feel personal without spending tons of time.

It’s great for when you need to adapt your pitch on the fly, but still want it to feel specific.

But what I personally find most useful is the advanced control features. You can set expiry dates or password-protect the document, which ensures the offer stays secure and timely.

These features make it feel like you’re in complete control, giving you peace of mind while still being able to engage sponsors in a way that feels personal and tailored to their needs.

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Create your sponsorship packet from a template

With so many other organizations and causes out there, your proposal needs to stand out immediately and make it easy for potential sponsors to say yes.

Interactive nonprofit sponsorship packet templates give you a pre-designed framework that ensures you cover all the critical elements, without needing to be a design or marketing expert.

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Dominika Krukowska

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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What is a nonprofit sponsorship packet? What does a nonprofit sponsorship packet look like? How to make a nonprofit sponsorship packet? What to include in a sponsorship packet? Nonprofit sponsorship packet examples Nonprofit sponsorship packet templates
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