Home / Blog / RFP response examples

Winning RFP Response Examples to Get Contracts (+Templates)

Learn what makes a good RFP response and how to respond to RFPs with confidence. See winning request for proposal response examples, usable as templates.

Author Dominika Krukowska

5 minute read

RFP response examples

helped business
professionals at:

Nice Meta RTL Spot Xerox Pepsi

Short answer

What makes a good RFP response?

A strong RFP response directly addresses the client's needs, showing how your skills and experience make you the right choice. Keep it clear and to the point, with a logical layout.

Adding case studies and specific examples will help illustrate your points and show your capability.

Get RFP response templates
Generate your RFP response with AI

How to respond to RFPs to increase your win rate

Many companies are puzzled by their low win rates on RFPs, despite investing a lot of resources into creating an RFP response.

This is often due to either poor planning or overwhelming clients with data rather than writing a response that addresses their unique needs and resonates on a personal level.


Here are some tips to increase your chances of success:

  1. Qualify each opportunity: Really look into whether an RFP suits your company before diving in. Check if it plays to your strengths, what you could gain from it, and whether you have the right resources. If it's not a good fit, focus your efforts on better opportunities.

  2. Understand client needs: Carefully read the RFP to fully understand the client’s challenges and what they want to achieve. This knowledge is key to customizing your response to clearly address their specific issues and how your services or products provide the solution.

  3. Personalize your response: Customize your proposal to reflect the client’s terminology, priorities, and the specific requirements outlined in the RFP. Use direct references to their goals and demonstrate how your past successes are relevant to their needs.

  4. Highlight your unique value: Explain why your solution is the best choice, especially since the client might be entering a long-term contract. Show how choosing you is not just a good decision for now, but for the future as well.

  5. Tell a compelling story: Although clients consider facts, their final choice often leans on emotional appeal. Shape your proposal to not just list facts but also connect on a personal level, making your solution feel right for them emotionally.

NOTE: If you want to learn more about what to include in your RFP response and how to create a successful response, check out our step-by-step guide on how to write an RFP response to close deals.

Successful RFP response examples that win bids

Now that you know how to prepare your RFP response, let’s look at some real examples.

I’ve chosen a variety of winning RFP response examples for different situations. Each one is based on a structure that has worked well for other companies and can be easily tailored to fit your specific needs.

Technical RFP response

The reason I decided to start with this technical RFP response is because it’s a prime example of how to handle an RFP.

Even though it has 'technical' in the title, I wondered if it would be easy to understand for someone outside the industry or if it would be bogged down with jargon.

Thankfully, every slide is designed for clear understanding, starting with the table of contents that lays out what to expect.

But, my favorite part is the scope of work slide. As I scrolled through, it seamlessly moved from one phase to the next, directing my focus to the most important details. I wish all technical decks were as easy to navigate as this one!

Make yours with AI
Open in new window

Construction RFP response

Living in a country known for delays in construction projects has made me cautious, so I always approach these construction proposals with a healthy dose of skepticism.

If you're in a similar boat, I'd suggest really focusing on what sets you apart and your experience with similar projects. The slides in this RFP response deck are ideal for highlighting these points.

What I also really appreciated in this RFP response was the slide dedicated to terms and conditions, as well as the one where you can display your certifications and accreditations for easy access.

It's a great way to immediately start building trust with potential clients.

Make yours with AI
Open in new window

Government RFP response

Government RFPs are a completely different ballgame compared to commercial RFPs, as they typically have tighter rules, need more details, and have to stick to specific budgets.

That’s why I’m happy this RFP proposal response includes the official terms and conditions, as well as a spot for attaching all the needed documents.

What I liked the most, though, was the pricing slide. It clearly lists each item and includes expandable sections where you can give more details without cluttering the main view.

Make yours with AI
Open in new window

RFP response for consulting services

When I opened this RFP response, the first thing that caught my eye was how personalized it was right from the start.

You’ve got the {{company}} tag, followed by {{first_name}} in the cover letter. If you link the editor to your CRM, you can automatically fill in these details, making the proposal feel custom-made.

When companies have to sift through dozens of detailed RFP responses, feeling like you're directly speaking to them and their needs can be what sets you apart and helps you secure that contract.

Make yours with AI
Open in new window

RFP response for software development

Continuing with the theme of personalizing your proposal responses, I was really impressed by how simple it was to customize the presentation to make it my own.

All I had to do to swap out the logo placeholders for my logo or the potential client’s was enter the website URL. The editor then automatically pulled all the assets for me, including the branding colors.

For someone who hates hunting down the right logo version, only to find out it doesn’t have a transparent background, this feature is a huge time-saver!

Make yours with AI
Open in new window

Interactive RFP response templates

Putting together your RFP response is one of the most time-consuming tasks you'll ever manage.

Considering the average RFP has about 77 questions, you need to cover all the bases while ensuring it's personalized and highlights your unique value in a way that keeps readers engaged from start to finish.

Interactive RFP response templates simplify this whole process. They offer a proven structure that's designed to keep readers interested.

All you need to do is fill in the blanks to tailor it to your needs, giving you more time to focus on other tasks or more RFPs.

Just grab one!

No templates found
Dominika Krukowska

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

Table of contents
What makes a good RFP response How to respond to RFPs RFP response examples Interactive RFP response templates
More on this topic
Grab an RFP response template
Engaging decks. Made easy

Create your best RFP response to date.

Stop losing opportunities to ineffective presentations.
Your new amazing deck is one click away!

Create free Book a demo