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Winning RFP Examples for Different Industries

Discover the best RFP examples across industries. See what makes each of them effective and how to apply these principles to your request for proposal.

RFP examples

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WorkDay

IHeart

Meta

Nice

American Cancer Society

Xerox

Short answer

What makes a good RFP?

A good RFP is clear, focused, and easy to navigate. It outlines your goals, requirements, and expectations while providing enough context for vendors to prepare thoughtful responses.

Including timelines, budgets, and evaluation criteria ensures transparency and helps you attract the right partners to meet your needs.

Best RFP examples that attract great proposals

Let’s be honest—most RFPs aren’t exactly a joy to look at. They’re often stuffed with walls of text, zero visuals, and absolutely no interactivity. It’s like they were designed to make you lose interest halfway through.

But don’t worry—with the right tools, that can change.

While the design may leave much to be desired, the structure of a solid RFP is worth learning from.

I’ll show you examples from different industries and break down what makes them effective, so you can take the best ideas and make them your own.

Digital marketing RFP (interactive deck)

This is just to show what’s possible when you ditch the old-school PDFs and go interactive.

One of the best parts is personalization. If you’re sending this directly to vendors, you can pull in details like their name or company straight from your CRM—instantly making the RFP feel more relevant.

I also love the use of clickable tabs instead of endless walls of text, especially for sections like evaluation criteria and requirements. No more scrolling through pages just to find the one detail you need.

And the option to embed a calendar so vendors can book meetings right from the RFP? It’s a smart, modern approach that makes life easier for both sides.

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City marketing and advertising RFP

If you’re looking for a solid example of how local councils handle RFPs, this one from the City of Brownsville is worth a read.

What I really liked is how it walks vendors through the whole process, including second-round interviews—so there are no surprises.

From a legal perspective, it’s airtight, covering all the key clauses, restrictions, and full terms and conditions. It’s structured, detailed, and makes it clear what’s expected at every step.

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Simple project management RFP

This RFP is a great example of how to keep things clear and easy to follow. The contact details are laid out perfectly—right down to the exact subject line you should use when reaching out (which is a nice touch).

The most important details are either bolded, boxed, or placed in tables, so you’re never hunting for key information. It covers everything you need without drowning you in unnecessary details or making it all about the organization.

It’s simple, well-structured, and easy to reference—exactly how an RFP should be.

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Detailed project management RFP

This is a great example of a more detailed project management RFP. One thing I really liked was how it clearly outlines the qualifications they’re looking for in a project team—something the previous RFP was missing.

It also does a great job of defining roles and responsibilities on both sides, not just for the vendor, which helps set expectations upfront.

The scoring sheets and tables are another highlight, breaking down exactly how bids will be evaluated, plus there’s even an explanation of added incentives for scoring.

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Creative and media buying agency RFP

This RFP comes from the Monterey County Convention & Visitors Bureau, which is looking for an agency to handle creative services and media buying to promote the region.

I like how it doesn’t just list project goals—it hands over a full brand positioning breakdown and target audience analysis, so agencies actually know who they’re marketing to.

I also loved the (sadly now broken) link to their full business plan and branding elements—PDFs really do have a mind of their own, don’t they?

However, what I found most impressive is the section on how success will be measured, something many RFPs forget to include. Overall, it’s a well-structured, transparent document that makes it easy for agencies to hit the ground running.

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Nonprofit website overhaul RFP

This RFP does a great job of laying everything out clearly for a website redesign.

What I really liked was the detailed background—the audience breakdown, competition analysis, and even website stats give vendors all the context they need to understand the project.

Plus, the sections on site structure and functionality are spot on—covering everything from external tool integrations to access levels. The instructions are clear, and the vendor requirements leave no room for confusion.

If I had to nitpick, it could use submission guidelines, but maybe they’re leaving that flexible. Overall, it’s a fantastic example of how to communicate what you need in a web redesign.

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Website redesign RFP

In a world of boring, text-heavy PDFs, this RFP actually tries to be user-friendly—with a logo, some colour, and a layout that doesn’t make you want to take a nap.

But it’s not just looks—what really impressed me was the level of detail in the “Online Environment” section. It covers everything from latency and upload speeds to security, existing architecture, APIs, and more. This RFP truly thinks ahead.

I also love how it assigns weights to evaluation criteria and even includes an itemized cost table for vendors to fill in, from low to high. It’s structured, thorough, and easy to follow—a rare gem in the world of RFPs.

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Website development RFP

This RFP is a great example of how to structure a tech-heavy project without overwhelming vendors.

The scope of work is broken down using numbers and bullet points instead of long paragraphs, which makes it so much easier to follow—especially when key details could easily get lost in free text.

It also covers everything you’d need, both in the document itself and in the attachments, making it a solid reference.

That said, I have to admit, the level of detail in the "venue history" section left me scratching my head a bit.

Still, if you want an RFP that breaks down expectations clearly while keeping things structured and easy to navigate, this one is worth learning from.

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Software development RFP

For a WHO RFP, this one is surprisingly short and to the point—which is a nice change from the usual 100-page documents.

I liked how they kept things streamlined by linking out to external forms and the vendor code of conduct instead of stuffing everything into the main document.

It also does a great job with evaluation criteria, breaking down how proposals will be scored in a way that’s easy to follow.

Despite being an international organization, the terms and conditions are refreshingly clear, making it easy for vendors to understand exactly what’s expected.

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Client Management Software RFP

This RFP may be almost two decades old, but it still has plenty to offer.

What stood out to me was the clear evaluation timeline and submission guidelines—though I have to admit, the part about submitting copies on disk gave me a good laugh (what a time that was!).

I also loved how the response format was broken into specific sections, making it super clear for vendors to know exactly how to present their proposals.

The detailed list of questions was impressive, covering almost every angle, even if it might feel a bit overwhelming at times. All in all, it’s a solid, well-structured example to draw inspiration from.

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IT network infrastructure review RFP

This RFP from the City of Milwaukee Employes’ Retirement System is a great example of how to keep things structured and clear.

What stood out to me was how well it spells out exactly what vendors need to include in their responses—no guesswork, no unnecessary back and forth.

I also liked that they included a sample contract and confidentiality statement in the appendices, which is super helpful if you need a reference. It’s a strong example of how to make an RFP as straightforward and vendor-friendly as possible.

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ERP system RFP

For a static PDF, this RFP from the City of Fargo is surprisingly easy to navigate. I love that it includes working hyperlinks (a rare win in the world of PDFs) that take you to specific sections of the document or external resources.

The project scope section is one of the most detailed I’ve seen—it breaks down every aspect of the desired ERP system in a massive table that somehow still feels easy to follow.

There are also handy tables for applications, file formats, and naming conventions, so you don’t have to hunt for key details.

What really stood out, though, was how clearly they explained each evaluation criterion. Vendors know exactly what they’ll be judged on, which makes the whole process smoother for everyone.

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World Bank consulting services RFP

If you’ve ever wondered how major global organisations like the World Bank handle RFPs, this one is a great example.

It’s designed for hiring consultants and breaks everything down into clear chapters, making it easy to follow (even if it is a 200-page giant).

What I really liked was the inclusion of a request for proposal letter—super useful if you need a template for that.

While this level of detail probably won’t apply to most everyday procurement needs, it’s a solid reference for governments or international organisations that need a structured approach.

And hey, even if you don’t use all of it, it’s interesting to see how the big players do things.

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Structural engineering consulting services RFP

If you're in a highly regulated industry, this RFP from the Judicial Council of California is a great reference.

The numbering system (think section 6.1.17.1) might feel a bit intense, but it’s a sign of just how well-structured this document is.

I also liked the timeline table—it clearly maps out everything so vendors know exactly what to expect. It’s a solid example of how to keep things organised while covering all the necessary details.

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Banking services RFP

If you ever need an example of a thorough RFP, this is it. Since it’s for banking services, it’s packed with regulations and requirements, but that’s what makes it a great reference.

What I really liked is how it includes everything you could need—profile forms, certifications, action plans, and full terms and conditions.

It’s a lot to get through, but if you're putting together an RFP that requires detailed documentation, this is a solid one to learn from.

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Event planning RFP

If you're looking for an RFP that's straightforward and to the point, this one from the East Village Association is a solid example.

It's ideal for more relaxed industries or one-off events, as it doesn't get bogged down with overly detailed sections like budget breakdowns or evaluation criteria.

Instead, it keeps things simple and combines information, making it easier to digest. If you prefer a less structured approach, this RFP is a good reference.

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Event coordination and management services RFP

If you need an event management RFP with serious legal depth, this one’s got you covered.

It goes heavy on the fine print—covering everything from delivery methods to how to modify or withdraw bids, plus detailed insurance requirements.

At first, I wondered why there was barely anything about the actual scope of work, but then I found it tucked away as a separate attachment toward the end.

If you’re after a more structured, legally thorough approach, this is a great one to check out.

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Transportation services RFP

If you’re looking for a transit service RFP that covers everything, this one from Winter Park is a great example.

Since it has to meet federal requirements, it goes into serious detail—right down to fleet specifics, staffing needs, and pricing structures.

I also liked that it includes a sample contract, making expectations super clear.

Some of the appendices didn’t load for me, but thankfully, they included a link to the website where you can grab a full copy.

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Engineering services RFP

I have to admit, seeing a cover that wasn’t just plain text was a nice surprise—small detail, but appreciated!

This RFP from the City of Temiskaming Shores is really well-organized. The scope of work section is presented in a clear table, breaking tasks down into details and deliverables, which makes it easy to follow.

Same goes for the evaluation criteria—the table with weights, points, and explanations leaves no room for guesswork.

Plus, I also liked that the required forms are short and to the point, instead of taking up half the document, which makes this RFP both user-friendly and comprehensive.

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Logistics system RFP

If only all RFPs started with a clear table of contents like this one! It makes finding what you need so much easier.

The scope of services section is packed with detail, laying out exactly what’s expected, and all the necessary attachments are right there—no digging around required.

It’s a great example of how to keep a more detailed RFP structured and easy to work with.

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Catering RFP

Since this RFP is for a school district, it leans heavily on legal requirements—covering everything from liability and certifications to criminal history checks.

What stood out to me was the handy checklist at the end, making sure vendors submit all the required documents (which is honestly a great idea more RFPs should adopt).

It’s thorough but well-organized, making it a great reference for district-level procurement or any RFP that needs to balance legal compliance with clear vendor expectations.

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Dominika Krukowska

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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