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18 Persuasive Proposal Deck Examples (+Templates)

Elevate your proposal game with our guide featuring standout proposal deck examples. Get easily customizable templates for different industries.

Author Dominika Krukowska

5 minute read

Proposal deck examples

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Short answer

What is a proposal deck?

A proposal deck is a visual presentation that outlines your project or business idea. It typically includes slides on objectives, strategies, timelines, and expected outcomes, presented in a clear, engaging format to persuade potential clients or investors.

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What is the difference between a proposal deck and a pitch deck?

A proposal deck is a structured document presenting a business offer, partnership, or service, often used to secure agreements.

A pitch deck is a concise, persuasive presentation aimed at attracting investors or stakeholders.

Many people use “proposal deck” to mean an investment pitch deck, but they serve different purposes.

Proposal deck examples that persuade and drive action

A strong proposal deck isn’t just about presenting information—it’s about making your audience see the value and take action.

The best ones, whether used for securing investment or pitching a product or service, follow similar principles.

In this section, I’ll break down examples of both, showing what works and how you can apply it to your own deck.

Marketing services investment deck by AdUnify

This deck by Adunify is a great example of how a small but ambitious startup can position itself as an industry disruptor.

They structure their pitch around a transformational narrative, turning a complex marketing solution into something exciting and impactful. Instead of just listing features, they focus on how their platform changes the game for users.

The flow is spot on—they start with their vision, then move through a classic problem-solution framework and market analysis.

But what really sells it are proven results, customer testimonials, and a manifesto that reinforces why Adunify is a company worth investing in.

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Airbnb startup pitch presentation

Our designers took the original Airbnb pitch deck and gave it an interactive spin, making it even more engaging while keeping the winning structure intact.

This deck is a perfect investor pitch—it covers everything an investor would need to see to get on board. It lays out a broad, universally felt problem in simple terms and presents the solution just as clearly.

It walks through the essentials: market size, business model, traction, competitors, financials, and even user testimonials.

I especially love how the competitor landscape is mapped out visually, making it easy to compare. Plus, the competitive advantage is explained so cleanly—no fluff, just a strong, straightforward case for why Airbnb wins.

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Dropbox pitch deck

Our designers took the original Dropbox pitch deck and gave it a fresh, interactive upgrade—making a great pitch even better.

The original deck was already a textbook-perfect pitch, which explains why they landed backing from Sequoia. They followed Sequoia’s pitch deck framework, focusing on “Why now?” and “Why better?”—and they absolutely nailed it.

It delivers a clear problem-solution breakdown, a slick product demo where details unfold as you scroll, and an engaging “About Us” slide where we added one of their videos.

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Cannasoft pitch deck

This is one of my favorite decks, hands down. It’s built with interactive storytelling in mind, making even complex ideas feel effortless to follow.

The deck walks you through Cannasoft’s platform and business model, explaining how their CRM solution fits into the cannabis industry.

It’s got everything you’d expect—product features, market potential, and growth strategy—but laid out in a way that’s actually engaging.

The roadmap and CRM revenue predictions are pure perfection. They use grayed-out content to show different stages, making progress easy to visualize.

And instead of throwing a dense table of financials at you, the numbers are broken down into digestible, easy-to-read sections, keeping investors engaged without overwhelming them.

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Brothers Pub Co’s gastronomy pitch deck

This deck from Brothers Pub Co is all about securing investment for their hospitality venture, and they’ve structured it flawlessly.

It follows a classic problem-solution framework, clearly laying out the gap in the market and how their concept fills it.

But what really caught my attention? They present market research findings as an embedded video—something I’ve never seen before in a pitch deck, and a brilliant way to keep investors engaged.

This is easily one of the most well-thought-out decks I’ve seen. Every claim is backed by solid data, including the investment ask, a profit and loss forecast, and a 5-year growth plan.

If you’re looking for an example of how to do it right, this is it.

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Seed pitch deck by Orange

We built this deck using Orange EV Charging’s assets, and it’s a perfect example of a strong seed pitch deck—clear, data-backed, and easy to digest.

The market opportunity slide is a standout, using crisp dataviz components to highlight why this matters and what’s at stake, making the investment case instantly compelling.

I also love how the technical specs are presented using tabs, so they don’t feel overwhelming.

The same goes for the cost analyses, business model, and cash flow projections—instead of bombarding investors with numbers, the deck uses grayed-out content to break everything down step by step.

It’s structured for clarity, keeps investors engaged, and makes even the most technical details easy to follow—exactly what a great seed pitch deck should do.

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Seed pitch deck by Loom

This is another seed pitch deck we reimagined, and I love how it tweaks the typical pitch deck structure to make the story even stronger.

Instead of jumping straight into the problem, it introduces the team first, immediately showcasing who’s behind the vision. Plus, the “Read More” feature lets you dive deeper into their experience without cluttering the slide.

The traction and monetization slides are also worth highlighting. The traction slide breaks down key growth metrics, showing real user adoption and engagement.

Meanwhile, the monetization slide lays out revenue streams in a clean, easy-to-follow format—no vague projections, just clear, data-backed insights.

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Investor introduction deck

This pitch deck proposal is a perfect investor introduction, covering everything investors need to see.

It follows a clean problem-solution framework, backed by key metrics, a competitive analysis, go-to-market strategy, roadmap, and the investment ask.

One feature I love? You can plug in competitor logos just by entering their website URLs, making comparisons effortless. Plus, the embedded calendar lets investors book a meeting directly from the deck, removing friction from the follow-up process.

And if they’re not quite ready to commit? Smart CTAs guide them to visit your website or explore more details before making a decision. It’s streamlined, actionable, and designed to keep investors engaged from start to finish.

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YCombinator pitch deck

We took the winning Y Combinator pitch deck structure and gave it a fresh, interactive upgrade. This battle-tested framework has helped countless startups secure funding, and with a few smart enhancements, it’s even more compelling.

What makes this version stand out? Modern dataviz elements, custom icons, and highlights that make the case compelling and incredibly easy to follow.

And thanks to built-in analytics, you can track who opened it, how long they spent on each slide, who they shared it with, and where they dropped off—giving you the insights you need to fine-tune your pitch and close the deal.

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Partnership proposal by vcita

vcita is all about helping small businesses streamline scheduling, payments, and client management—and their partnership proposal makes a solid case for why teaming up is a win-win.

The dynamic variable on the cover is a standout feature, as it personalizes the deck for each prospect right from the start.

But, what I love most is how it shows rather than tells.

Instead of listing benefits, it walks you through them—starting with what you and your clients gain, then using slick animations to highlight the interface, and wrapping up with case studies where real users share their success stories.

The benefits are crystal clear, tied to real business metrics, and delivered with zero fluff—just a sharp, persuasive pitch.

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Supplements proposal deck by Legends Kratom Co.

Medical and supplement proposals can often be overly complex, but this one keeps things surprisingly easy to understand.

Even if you know nothing about kratom, the deck quickly gets you up to speed on what it is and how Legends Kratom positions itself in the market.

The unique value proposition slide is a real highlight—straight to the point, clearly laying out what makes them stand out from the competition.

This proposal is also perfect for early-stage discussions. Instead of bogging you down with pricing and legal details, it focuses on building interest and laying the groundwork—exactly what you need when introducing a potential partnership.

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Sales proposal deck by WiseStamp

If you’re after a highly personalized business proposal deck, this one from WiseStamp is a stellar example—easily one of my favorites. Instead of just explaining the solution, it shows buyers exactly how it would work for them.

The most brilliant part? It pulls buyer data from a CRM to generate a mock email signature with their details. No need to imagine how it’ll look—it’s right there in front of them. Genius.

I also love the timeline slide, which lays out the setup process step by step with clear screenshots. And the benefits slide? It’s clearly divided by department, making it effortless to see how WiseStamp adds value across the board.

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Partnership proposal deck by ColourPop

Our designers reimagined what a ColourPop x Twilight partnership proposal might look like, and honestly? It’s spot on.

As a longtime ColourPop fan, I’ve always admired their creative collaborations, so seeing this deck come to life was fascinating.

It follows a strong problem-solution framework, clearly outlining why the partnership makes sense.

One of my favorite parts is the scope and responsibilities slide used to break down who handles what—so everything is crystal clear.

Plus, the key benefits, mood board, and product examples make the proposal feel complete and compelling without overloading you with details.

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Retail proposal deck by RFKeeper

This isn’t just one of my favorite business proposal decks—it’s one of my favorite decks, period. It’s everything a great proposal should be: clear, engaging, and impossible to ignore.

The problem slide is absolutely perfect. Instead of just stating the issue, it puts a dollar amount on inefficiencies, making the problem feel urgent and impossible to overlook.

Nobody likes losing money, and this framing makes sure buyers feel that pain.

The solution slide is just as strong, using custom graphics to simplify a complex concept. And the next steps slide? It’s the cherry on top.

3 clear action buttons guide buyers forward seamlessly—whether they’re ready to commit or just want to learn more. Brilliant.

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Marketing consulting proposal deck

This is a solid, well-structured consulting proposal, but what really makes it stand out is how effectively it presents data.

Rather than just claiming expertise, it proves it with a data visualization slide that outlines key audience insights—showing clients that you’ve done your research.

From there, it flows seamlessly into how success will be tracked, which is something every client wants to see. Ideas are great, but without a clear way to measure impact, they don’t mean much.

This structure keeps things logical, persuasive, and confidence-inspiring.

And if you want to keep it secure? You can lock it with a password or set an expiry date, so only the right people can access it when needed.

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Social media marketing proposal deck

This proposal builds trust from the start by showing a deep understanding of the client’s needs before jumping into strategy—which is exactly how it should be.

My favorite part is definitely the client snapshot slide. It’s the perfect place to showcase key insights you’ve gathered—whether from client conversations or your own research—like pain points, goals, and market positioning.

From there, the strategy slide connects the dots, presenting a plan that’s built around the client’s needs, not just your services.

The case study slide is another strong touch, with a placeholder for a key metric like revenue growth or engagement rates, proving your impact upfront.

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Conference event proposal deck

If you’re an event planner or manager, this proposal slide deck keeps things organized and stress-free. It includes all the essentials without overwhelming clients with too many details upfront.

The event details slide is presented clearly, and if you need to include policies or fine print, you can tuck them away until they’re needed.

One of my favorite features are clickable tabs that let you compare venues, suppliers, or catering options without endless scrolling.

The budget overview slide is another highlight—it lets you add explanations to revenue sources or expenses for full transparency.

And when it comes to sponsorship packages, everything is clearly defined, so this deck works just as well for securing sponsors as it does for event planning.

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Brand strategy proposal deck

This brand strategy proposal is great for presenting online business ideas. It’s focused, easy to navigate, and perfect for early-stage discussions.

It kicks off with a strong introduction, followed by a mission and vision slide to set the tone.

From there, it walks through the essentials: strategy, scope, brand integration points, timeline, and pricing—all presented in a way that keeps things moving smoothly.

One thing I really like is that the next steps are crystal clear, so there’s no second-guessing what comes next.

Plus, you can easily add a branding elements slide or attach brand books if needed. It’s structured, adaptable, and built for seamless decision-making.

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Create your proposal deck from a template

The process of creating a proposal deck can be incredibly time-consuming, requiring not only a deep understanding of your content but also skills in design and interactivity.

It's a bit like building a house – you need a solid foundation, the right tools, and a clear plan.

Interactive proposal deck templates are like a well-equipped workshop, where the heavy lifting of structure and design has already been done for you. They bring a level of professionalism and polish that can be hard to achieve on your own.

Grab one and see for yourself.

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Dominika Krukowska

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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