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14 Business Project Proposal Examples That Sell (+Templates)

Get project proposal examples and templates that stand out and win the deal. Get project proposal ideas for presenting your budget, plan, and overall design.

Author Amotz Harari, Head of Marketing

5 minute read

Project proposal examples

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Short answer

What is the best business project proposal outline?

  1. Title
  2. Cover letter
  3. Table of contents
  4. Project overview (executive summary)
  5. The problem
  6. Objectives
  7. Project overview (the solution)
  8. Project impact (success criteria)
  9. Deliverables
  10. Timeline and deadlines
  11. Project management team
  12. Investment and Budget
  13. Social proof
  14. Terms and conditions
  15. Project approval
  16. Project onboarding
  17. Appendix

Below are examples that put this structure in action ⤵

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What makes an effective project proposal?

An effective project proposal clearly defines the problem, presents a compelling solution, and outlines measurable success criteria. It engages the audience with a concise narrative, demonstrating the project's value and feasibility, and ends with a strong call to action.

This guide with help you develop a deep understanding of what effective persuasive project proposals look like. I'll bring you our top templates and top examples to steal from and use as your own.

For in-depth step-by-step instructions on how to write a business project proposal, click the link and visit our guide.

Project proposal templates

Building your project proposal is hard, especially project proposal design. But you can make it quick and easy with a great template. So we brought you our top project proposal templates to help you get started.

They're designed to help you effectively communicate your vision and persuade your audience based on tens of thousands of proposals we've seen work time and again.

You don't have to know why they work, they just do.

Grab one!

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Project proposal examples that get sign-off

Without knowing you I bet you haven’t made tens of project proposals in your career. Assuming this is true I won’t blame you if you’re wondering what a winning proposal looks like…

To know what works one needs scope and experience beyond what a single person can get.

But at Storydoc we have the privilege of seeing many thousands of project proposals every year.

We’ve extracted the winning principles that make project proposals effective from tens of thousands of reading sessions and applied them to customizable examples you can use as your own.

Project proposal for a client

This is a sales proposal example based on the recurring structure we’ve seen our clients use to stand out, communicate higher value, and win deals.

This sample applies every project proposal best practice and trick in the book to enable buyer decision-making.

It includes everything needed to reach buying decisions, from the opportunity the project represents, its goals, strategy, timeline, deliverables, and budget, to a signature box to approve and seal the deal.

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One-pager project proposal for sales prospecting

Many of our clients use similar project proposals to this example in their sales prospecting. This proposal format helps agencies, manufacturers, and service providers pitch their projects to clients and generate outbound leads.

This project proposal is a short version of your full sales proposal. It focuses on your value proposition and excludes the project details (determined later in the sales process).

It’s used as part of a cold prospecting email, kinda like a sales deck, to grab attention and persuade potential clients to consider your offer.

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Marketing project proposal

This project proposal sample is tailored for marketing agencies and service providers, but can also be used as an internal proposal.

It makes full use of Storydoc interactive data visualization capabilities to show your analysis of the client's marketing and the current trend of their main KPIs.

Many of our clients in the marketing industry have seen success with this format. If you like to know more, you can check out our guide on writing an effective marketing proposal.

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SEO project proposal

This customizable project proposal sample is tailored (obviously) for SEO service providers. With the SEO landscape so competitive this interactive proposal will set you apart.

It has everything a great SEO project proposal needs to land a deal, from your SEO audit of the client’s website to your strategy, timeline, and budget.

This proposal, like the previous ones, uses dynamic variables to personalize the document automatically, with information pulled from your CRM.

You can set it up and start using it to demolish your competitors in about 10 minutes.

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Software development project proposal

This is another very common project proposal many of our clients are using. This sample takes the established (and highly effective) problem-solution format.

I justify the need for the project using a strong problem statement and provide a way to turn the problem into an opportunity with the solution slide.

This software development proposal has all the essential project proposal slides, including About-us, budget, and timeline.

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Website development project proposal

This website project proposal example follows the same format as the one for software development.

But since a website is sold by way of its design I would recommend using the image and video placement in this sample to showcase your design style, color pallet, and branding.

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Construction project proposal

Construction project proposals tend to be very technical and dry, but this sample lets you take a different approach and helps you stand out from other contractors fighting over the deal.

How? The thing is - a building or a house is a visual object. Like good food, clients choose a building with their eyes.

This example helps you demonstrate quality and beauty beyond the dry information of costs and timetables.

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Interior design project proposal

This interior project proposal example is one of our most popular. Many of our clients find it effective to present their interior design attractively so that they outshine their competitors.

The quality image gallery, scrollytelling, and videos help clients easily exhibit their designs to clients in a much more compelling way than your typical PDF.

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Engineering project proposal

This engineering project proposal sample can be used for any type of engineering project. It covers the critical information the buyer will need to reach a decision.

This example starts with the project problem description and continues to communicate the objectives, scope, success criteria, schedule, and cost estimates.

On top of these, you have a section that describes the specifics of your project. In this example, this section shows an architectural blueprint. These are all important considerations for any engineering project management.

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Nonprofit project proposal

If you’re looking to win funding for a nonprofit project this example is your go-to.

The sample starts with a personal note to give potential donors context and put a face to the funding request.

It also takes a simple approach and directly defines the challenges the project aims to address and how it’s intended to solve the problem.

The interactive data visualization lets donors interact with critical information, and the next steps slide enables donors to donate directly from the proposal.

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Event organization project proposal

This project proposal example will demolish any PDF you pit against it.

The succinct opening with “Who we are” and “Our expertise” is a great opener. The event overview provides the prospect with a clear value proposition.

The interactive tabs allow you to use very little room to present a lot of information so you can show venue and catering options without drowning the prospect in slides.

It’s also easy to understand the look and feel of the event from the added portfolio.

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Game project proposal

Since game production proposals rely heavily on visuals to showcase the game design, storyline, and mechanics, this sample gives it wings.

The interactive and multimedia project proposal format really brings to life the proposed game with its full vibe and character.

The scrollytelling helps unfold the story step by step and the tabs keep the proposal lean on text and unimposing.

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Movie production project proposal

This example is another one that relies on strong visuals to perform well. Movie project proposals will hardly stand out without presenting some shots, and mood board images to give the proposed film form.

This sample covers all the essential slides a studio would want to see to back your movie production - from the team, story synopsis, movie characters, production details, and timetables, to the target audience and marketing plan.

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Product development project proposal

Developing a new product is expensive and time-consuming, so a product development proposal relies on persuasive data visualization to justify the investment.

This example outlines why the product is valuable, what problem it solves, and the impact and savings it will deliver to the client.

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Amotz Harari

As the Head of Marketing, I lead Storydoc’s amazing content-ops team in our fight to eradicate Death-by-PowerPoint wherever it resides. My mission is to enable decision-making by removing the affliction of bad content from the inboxes of businesses and individuals worldwide.

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What is the best project proposal outline? What makes an effective project proposal? Project proposal templates Project proposal examples
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