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Project Proposal Design That Gets Attention (+Templates)

Learn how to design a project proposal that stands out and gets approval. Get customizable interactive templates to create winning decks effortlessly.

Author Dominika Krukowska

4 minute read

How to design a project proposal

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professionals at:

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Short answer

What makes a good project proposal design?

  1. Scroll-based design

  2. Interactive elements

  3. Personalization

  4. Cohesive branding

  5. Real-time data

  6. Data visualization components

  7. Incorporating videos

Get project proposal templates
Generate your proposal with AI

Is your project proposal designed to stand out?

In a sea of project proposals, yours needs to grab attention right off the bat.

If your design doesn't catch the eye, your project might simply be overlooked—it’s that critical.

Remember, competing projects aren't just about content; they’re also about presentation. A visually engaging proposal can make all the difference, putting yours in the spotlight.

Ready to transform your proposal’s look? I’ll guide you through crafting a visually striking design that makes your project impossible to ignore. Let’s get started!

Project proposal design tips

Transforming your project proposal into a presentation isn't just about transferring information onto slides; it's an opportunity to bring your project to life, captivating your audience's attention and persuading them of your project's value.


Here's how to elevate your presentation from good to unforgettable:

1) Leverage scroll-based design

Scroll-based design is a modern approach that creates a narrative journey as the viewer scrolls through your presentation. This design mimics the natural action of scrolling on a device, making the experience intuitive.

By structuring your content to unfold progressively, you maintain engagement and build anticipation, ensuring your audience stays hooked from start to finish.


Here's an example of scroll-based design:

Generate your proposal with AI
Project proposal scrollytelling example

2) Incorporate interactive elements

Interactive elements transform your presentation from a monologue into a dialogue. Include interactive charts, clickable tabs for different sections, and expandable text boxes for detailed information.

This not only makes your presentation more engaging but also allows your audience to explore the aspects they're most interested in, creating a personalized experience.


Here's a great example of an interactive deck:

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3) Personalize with dynamic variables

Personalization can significantly increase the impact of your presentation. Use dynamic variables to pull data directly from your CRM, tailoring the presentation to your audience.

Mentioning your audience by name, referencing their specific challenges, and showing tailored solutions makes the presentation feel bespoke, increasing its persuasive power.


Here's how you can easily personalize your deck:

Generate your proposal with AI
Personalized deck example

4) Utilize branding automatically pulled from websites

Consistency in branding builds trust and professionalism. Tools that automatically pull branding elements like logos, color schemes, and fonts from your or your client's website ensure your presentation is not only visually appealing but also brand-coherent.

This seamless integration of branding elements reinforces your attention to detail and commitment to quality.


Here's how you can easily extract branding:

Generate your proposal with AI
Branded deck example

5) Embed real-time data

Incorporating real-time data into your presentation ensures your arguments are backed by the latest information.

Whether it's market trends, user statistics, or financial projections, real-time data demonstrates thoroughness and reliability, making your case even more compelling.


6) Use storytelling with data visualization

Data alone can be dry; storytelling brings it to life. Combine your data with compelling narratives, using visualization tools to create graphs, charts, and infographics that tell a story.

This approach makes complex data accessible and memorable, helping your audience understand and retain the key points.


Here's an example of a data visualization slide:

Generate your proposal with AI
Data visualization example

7) Incorporate video testimonials

Video testimonials can add a powerful emotional element to your presentation. Hearing directly from satisfied clients or stakeholders adds credibility and trust, providing social proof of your project's potential impact and success.

Now that you know how to design a project proposal, check out our blog post on how to write a project proposal next!

Project proposal presentation templates

A solid base is essential for designing a layout that captures and holds your audience's interest.

Our interactive project proposal templates offer a customizable and well-organized format, perfect for showcasing your project's unique aspects.

These templates are crafted with best practices in mind and are tailored for maximum engagement, ensuring you make a visually compelling presentation.

Just grab one!

No templates found
Dominika Krukowska

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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