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14 Best Nonprofit Impact Report Examples (+Templates)

See our collection of the best nonprofit annual report examples out there, and get customizable templates to create your best-performing impact report yet.

Author Dominika Krukowska

5 minute read

Nonprofit annual report examples

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Short answer

What makes an effective nonprofit impact report?

An effective nonprofit impact report uses a mix of hard data and stories to show the impact your organization’s work made. It ties every result back to your mission and gives donors proof their support worked.

The goal of an NGO impact report is to build trust, inspire continued support, and show you’re making real change where it counts.

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Why do you need a nonprofit annual report?

  • To show accountability: Funders, donors, and partners want to know how their money was spent and what it achieved.

  • To build trust: Transparency breeds credibility. A well-made impact report shows you’re serious, organized, and delivering on your mission.

  • To support future fundraising: Clear outcomes and real impact give people a reason to keep supporting - or start supporting - you.

  • To recognize your supporters: It’s a chance to publicly thank the donors, volunteers, and partners who made your work possible.

  • To clarify what’s working: Reviewing your progress helps your team reflect, plan smarter, and double down on what makes the biggest difference.

What should a nonprofit annual report include?

  1. Cover slide

  2. Executive summary

  3. About us

  4. The problem you’re solving

  5. Your goals and strategy

  6. Impact highlights

  7. Impact stories and testimonials

  8. Financial summary

  9. Future goals

  10. Call to action

Best nonprofit report examples that build trust and credibility

The best nonprofit impact reports connect the mission to real change, using sharp visuals, clear outcomes, and the kind of storytelling that sticks.

Whether your goal is to thank supporters, prove your impact, or rally people behind what’s next, these reports do it well.

Below, I’ve rounded up a mix of examples from nonprofits tackling very different missions. You’ll see how each one approaches the challenge in their own way - and what you can borrow for yours.

And in the second half, you’ll find templated examples you can use to build your own without the design stress.

NOTE: If you’re looking for the theory too, here’s a full guide on how to write an impact report step by step, with tips for every section.

American Cancer Society annual report (interactive deck)

This one’s from the American Cancer Society, and it’s a brilliant example of how to pull off a comprehensive annual report when compliance requires you to include a lot of detail.

The video on the cover slide grabs your attention straight away, which is no small feat for an annual report.

The rest of the deck is definitely text-heavy (as expected for a report like this), but it’s smartly structured like an e-book. The clickable table of contents means you don’t have to scroll forever to find the section you care about.

But the real stars of the show are two slides that hit the mark perfectly.

First, the revenue breakdown - it’s split into two tabs: one shows where the money came from (with a handy pie chart), and the second shows exactly how it was used. It’s the kind of transparency donors and stakeholders love to see.

Then there’s the next steps slide, and I wish more reports did this. You get three crystal-clear options: volunteer, donate, or participate - each with its own button. No dead-end. Just actionable, easy choices that nudge people to stay involved.

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Good360 annual report (static PDF)

Now for a bit of contrast: the Good360 annual report. Yep, it’s a static PDF - but it’s one of the better ones. A great example of how to keep it short, clean, and surprisingly readable despite the format limitations.

It clocks in at just seven pages, which makes it ideal as a summary version you can send around quickly, especially if you’re linking out to a more detailed report elsewhere.

The cover instantly earns credibility - “40 years of closing the need gap” immediately gives the sense that this is an organization with real impact.

It does a great job applying the problem–solution framework. They lead with hard-hitting stats - like the fact that nearly 38 million Americans live at or below the poverty line - and then move straight into what they’ve done about it.

It wraps up with a heartfelt thank-you to their partners, which is always a nice touch. The only downside is that there’s no obvious next step. Not even a link to the full version.

So unless you already know where to go, the trail goes cold - which is a shame, because everything else was so on point.

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The People Concern impact report (static PDF)

Next up: The People Concern’s annual report. It’s a static deck, but one that punches above its weight.

The cover image of a woman holding her new house keys says it all - no need for flashy language when the visual tells a story this powerful.

Paired with the stat that 93% of people they house never return to homelessness? That’s how you make a first impression.

And they don’t stop there. Later in the report, you actually get her full story - and it’s brilliant. Emotional storytelling like this turns data into something human. That one real face makes the issue hit harder than a whole spreadsheet ever could.

They balance it well with other impact stats and stories, plus a classic revenue-and-expense breakdown for the finance crowd. It’s solid, though it does make you wish for an interactive version that could bring those charts and maps to life.

The only letdown is that the website link isn’t clickable. It’s a small thing with a big impact - you never want your CTA to involve copy-pasting. One click should be all it takes. Still, for a static report, this one’s got heart, focus, and a clear story to tell.

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Zoe Empowers annual report (static PDF)

Zoe Empowers’ annual report is another static PDF, but they’ve packed it with storytelling clarity that most flashy decks could learn from.

I love the brilliant “Before vs. After” comparison slide. One column shows life before Zoe, the other shows life after. It’s the kind of side-by-side that instantly clicks.

You don’t need paragraphs of explanation - the transformation speaks for itself. (Just make sure you’re on desktop, unless you enjoy pinching and zooming like it’s 2010.)

What I also love is how geographically grounded it is. They don’t just throw a bunch of global stats at you - they break it down country by country.

Each one gets its own slide, complete with tailored metrics, real photos, and a mini chart. If your nonprofit is regionally focused, this is a layout worth stealing.

And here’s something you don’t often see: survey results. Instead of just saying “we made an impact,” they actually show the impact reported across different focus areas. It’s clear, specific, and impossible to skim past without stopping to take it in.

So yes, it’s a PDF. But with this level of structure and human-centred data, it earns its spot on the list.

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Humane Society International (static PDF)

Okay, full disclosure - animal charities have a special place in my heart, so I might be slightly biased here. But this annual report from Humane Society International UK still earns its spot, even as a static PDF.

First off, the cover: a volunteer gently kissing a dog. If you’re not immediately pulled in, check your pulse. It’s a masterclass in emotional connection without a single word.

And right after that, before you even hit the meat of the report, they spotlight one of their biggest wins - South Korea introducing a bill to ban the dog meat industry, with HSI playing a major role. Huge.

The report itself leans heavily on text, and while there are visuals sprinkled in, the static format definitely holds it back. You can imagine how much more powerful it would be if you could interact with the content or skip to the bits that matter to you.

That said, structurally, it’s a solid example - especially if you’re looking to get inspired on what needs to be included from a compliance standpoint. Full financials, independent auditor’s report, the works.

If you’re putting together a report that has to tick a lot of boxes, this one’s worth a look.

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Animal Aid annual report (static PDF)

Now this one from Animal Aid is a more compact read than the previous report, but it doesn’t skimp on the good stuff.

Right off the bat, it sets the tone with a clear mission and vision - plus, it goes the extra step by introducing you to the people behind the scenes with bios for the board of governance members. It’s a nice human touch that builds trust.

What really stood out to me though is that instead of bombarding you with vague or abstract metrics, they’ve kept it grounded with two simple, crystal-clear tables: one for incoming animals and one for outgoing ones.

Add to that numbers on clients helped, consultations provided, and surgeries performed - and suddenly, you’ve got a full picture of the scale of their work without any head-scratching.

I also loved the little celebration of staff and volunteer milestones. It’s such a smart (and often overlooked) move - giving credit to the people who make the work happen. It shows appreciation and reminds the reader there’s a real community here.

And I’ve got to give them credit for how they handle the ways to get involved.

It’s not just a generic “support us” blurb - they make it really clear what kind of help they actually need, so people don’t just follow their instincts, but actually make a difference. That’s how you do it.

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Caring Together annual report (static PDF)

This impact report by Caring Together is such a thoughtful, well-structured piece - and a great reminder that sometimes, the simplest explanations are the most powerful.

They start by clearly defining who unpaid carers are, which is so important when your audience might not be familiar with your cause. It’s easy to assume people know, but they don’t always - and this little bit of clarity goes a long way.

The “how we make a difference” section is another highlight. It gives you bite-sized, one-sentence goals, and then explains how they plan to achieve each one. No vague slogans - just solid, concrete steps that make you trust they’ve got a plan.

They also do the core annual report stuff well - what’s been achieved, where the focus was, and what impact they made. But what really elevates this one for me is the inclusion of real stories.

You know I’m a sucker for storytelling in reports, and these add the emotional weight that raw numbers just can’t carry.

And they don’t gloss over the hard bits. They openly talk about risks they see for the future, and how they’ve tackled issues in the past. That kind of honesty is rare, and it builds instant credibility.

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Charity: Water impact report (static PDF)

This one by Charity: Water is short, sharp, and straight to the point - and honestly, that’s part of its charm. They don’t try to say everything; they just show you what matters.

The copy is super light, making it an easy read even if you’re skimming. But don’t let the brevity fool you - they still manage to pack in some powerful content.

They’re impressively transparent when it comes to budgeting and resource allocation. You get a clear sense of where the money goes, which builds trust fast.

I also love how they pair the copy with clean maps and hard numbers, breaking down their work by country. It gives you a bird’s-eye view of their global footprint without overwhelming you.

But… and this is a big one - it just ends. You scroll through, you feel the impact, and then you hit this ambitious statement about ending the water crisis… and nothing.

No button, no link, no next step. It’s like they opened the door and then quietly walked away. A huge missed opportunity to turn readers into donors or champions.

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Feeding America annual report (static PDF)

Feeding America’s report is a solid example of how to do the static PDF format justice.

It opens strong with a clear reminder of their mission, so you immediately know what they stand for. It’s got just the right balance of emotional pull and accountability.

They lean heavily on social proof - testimonials, personal stories, and impact quotes that help you connect with the people behind the stats. It's not just "here’s what we did," it’s “here’s who you helped,” which makes a big difference.

I especially appreciated the donor-first language - saying you helped feed families instead of we did. It's a small shift, but it makes readers feel like part of the mission.

Financial transparency is on point, with a breakdown of funding sources and how it’s used. They also give love to their volunteers and partners, including a detailed list of contributors (nicely categorized), which adds a lovely personal touch.

All in all, it feels inclusive and heartfelt - like you're reading something with them, not just about them.

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Donor impact report (interactive deck)

This donor impact report hits the sweet spot between polished and practical.

First off, the logo fetch tool is a godsend - no more wrangling design files to add your partners or your own branding. Just drop in a URL and you’re set. It’s a small thing, but it seriously speeds things up.

Then you've got the running numbers. Watching the stats tick up in real time makes your achievements feel way more dynamic.

Pair that with a chapter-based layout and you’ve got a deck that’s not only engaging but easy to navigate, even for someone skimming on their phone during lunch.

I really like the way it handles multiple programs too - clickable tabs mean you can pack in loads of content without making it overwhelming.

And any overflow text is tucked under read more sections. So whether someone wants the quick version or the deep dive, they’re sorted.

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NGO quarterly progress report (interactive deck)

Don’t let the “quarterly” label box you in - this one’s fully customizable to suit whatever scope you need.

If you want to go bigger and more detailed, just pull in extra slides from the library, and the layout adjusts on its own like magic. If you want to keep it lean, delete what you don’t need and move on with your life.

It’s also got real-time collaboration baked in, which is a lifesaver when you're juggling input from three departments and a board member who only replies at 10pm.

You can even lock access so only the right people can make edits (goodbye, accidental overwrites).

My favourite bit is the interactive data visualizations. Hovering over each stat gives you a quick explanation - so even if someone’s not a data person, they’ll still get it.

And if they are a data person, you can link out to a full, longer version of the report right from the deck. Everyone wins.

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Annual donor report (interactive deck)

This impact report example is a masterclass in reader-friendly design.

Instead of hitting you with everything at once, it uses grayed-out content to pace the experience - new info only pops into view as you scroll, so there’s no question where your focus should be.

Then there’s scrollytelling, where each image and snippet of text comes in just as you scroll down. It’s like the deck is narrating the story to you - and you can take it all in at your own pace.

And behind the scenes, you’ve got a built-in analytics panel, so you’ll know exactly how people are interacting with your report.

You’ll know who opened it, whether they shared it, what they clicked on, how far they scrolled, and where they dropped off. It’s the kind of insight that helps you fine-tune your report and make the next one even better.

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Annual nonprofit impact report (interactive deck)

Next up, an annual nonprofit impact report - and this one’s got a few clever tricks up its sleeve.

For starters, the average reading time right on the cover is a smart touch. It sets expectations and helps busy readers decide when to dive in.

It’s also a solid pick if you’ve got a more financials-heavy story to tell. There are built-in sections for all your key metrics - EBITDA, net profit, you name it -without it feeling dry or overwhelming.

I’m also a big fan of the future goals slide. It’s set up as clickable tabs, so your readers can explore without getting lost in a wall of text.

And let’s talk about the final slide. You can actually embed a calendar right there, so if your goal is to land a meeting or onboard a new donor, they can book a time without ever leaving the deck. No extra steps, no friction.

Oh, and yes - it looks flawless on any device. No pinching, zooming, or broken layouts.

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Non-governmental organization report (interactive deck)

My favorite part of this NGO impact report is the executive summary slide.

It’s split into quadrants for key metrics like funds raised, programs launched, people reached - you get the picture. You get the overview at a glance, without scrolling forever.

If you’ve got more to say, there’s a ‘read more’ button so you can tuck away the extras without cluttering the view.

You can also make last-minute edits after sending it and people will always see the freshest version.

Plus, there’s an option to stash longer docs under the attachments slide for download. No more 10MB email chains every time you fix a typo.

Oh, and if you're staring at a blank screen wondering how to start - just hand it over to the AI assistant. It’ll help you out with the copy and visuals based on your notes, website, or even old files you upload.

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Create your nonprofit impact report from a template

Of course, you can build your nonprofit impact report from scratch - but when you’re juggling dozens of updates, it’s easy to either forget something crucial or go completely overboard trying to include everything.

With interactive nonprofit annual report templates, you don’t have to stress about the structure - just plug in your content and you’re good to go.

You’ll get a deck that looks slick, feels professional, and performs better than most nonprofit reports out there.

Just grab one.

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Dominika Krukowska

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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What makes an effective nonprofit impact report? Why do you need a nonprofit annual report? What should a nonprofit annual report include? Nonprofit annual report examples Nonprofit annual report templates
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