Home / Blog / Marketing proposal examples

Marketing Proposal Examples That Seal the Deal (+Templates)

Learn what is a marketing proposal and see marketing proposal examples used to promote a marketing agency or consultant, and sell services or a project.

Author Amotz Harari, Head of Marketing

5 minute read

Marketing proposal examples

helped business
professionals at:

Nice Meta RTL Spot Xerox Pepsi

Short answer

What is a marketing proposal?

A marketing proposal is a document that details the marketing services offered by a company to a prospective customer, including benefits, success criteria, deliverables, timeline, and cost. A well-made marketing proposal differentiates the agency or service provider as the best choice for the client.

Get marketing proposal templates
Make my marketing proposal with AI

Bad marketing proposal example

Below is a static PDF marketing proposal.

This example is the industry standard. It's what everybody uses. But using this approach will keep you looking just like all the rest.

You're never the only offer on the table, and if you don't stand out, there is no reason why a client will pick you over another.

Image source
Static marketing proposal template

Marketing proposal examples that win over clients

An effective proposal is more than just a good offer—it's a story that resonates and paints a picture of the future that your client can't wait to step into.

The best marketing proposals do more than suggest solutions—they build excitement for what's possible and position your company as the only one capable to deliver.

Let’s look at examples of marketing proposals that manage to do exactly this. They raise the standard for what it means to engage and win over clients.

Digital marketing agency proposal

This example is the classic format we advise our clients to use for marketing and advertising proposals. It’s based on what we’ve seen engage and drive deals forward in thousands of Stroydoc reading sessions.

This sample uses dynamic variables to personalize your proposal automatically based on the lead information in your CRM.

It starts by providing important context with an “about us” slide, then lays the justification for procuring your services by detailing the problem, supported by market research. It then presents the objectives, strategy, results KPIs, timeline, pricing, and next steps.

The point of this proposal is to secure a meeting to finalize a contract and close the deal.

Make yours with AI
Open in new window

Marketing strategy plan proposal

This marketing proposal is built to present a comprehensive marketing plan to a client or internally to your team and stakeholders.

The proposal layout focuses less on a board value statement and more on a well-laid marketing plan or marketing campaign.

It starts with a quick cover letter and an overview of the plan and why it’s needed to establish context, then dives directly into the details of the strategy and plan.

TIP: If the client is ready to decide on a provider, you can replace the “Book a Call” slide with an e-signature to finalize the deal then and there.

Make yours with AI
Open in new window

RFP response for digital marketing

This example for a marketing project was built to help you stand out from other providers when sending your RFP response.

Apart from being beautifully designed and interactive, it also applies a simple but winning layout.

It helps you make the project goals, scope, evaluation criteria, schedule, and budget very clear. It does it with a select few slides, with minimal use of space, and without overloading whoever is evaluating your proposal.

Make yours with AI
Open in new window

Digital agency prospecting proposal

This is an example of a marketing proposal used in prospecting to qualify leads and generate sales meetings for your team.

It uses visual storytelling to keep the information flowing and easy to follow with beautiful images and videos that support the text.

This digital agency proposal sample focuses on demonstrating your value to the prospect through your marketing vision, strategy, and services with the support of a few case studies by happy clients.

Make yours with AI
Open in new window

Marketing consulting proposal

Similar to the previous example this consulting proposal is used in sales prospecting. This sample is based on slides used by marketing consulting firms that use Storydoc.

I think that the design could use some improvements, but the proposal structure is sound.

It’s a lean and direct approach, starting with clearly defining the problem, offering a solution, and committing to concrete results and ROI (savings).

This proposal provides proof of capability with a case study and social proof with a client logo strip.

Make yours with AI
Open in new window

Marketing one-pager proposal

I love this marketing proposal. It’s short and snappy, minimally yet elegantly designed, and its content structure balances well the need to provide basic context with a simple and on-point pitch.

It starts with a personal note and a basic introduction of your company and the problem you offer to solve for the client. After that, it quickly explains how the service will work and what benefits the client can expect from it.

But what I realy like is the calendar embed, which removes all friction and enables the client to book a meeting to learn more on the spot.

Make yours with AI
Open in new window

SEO strategy proposal

This SEO proposal example lets you showcase your expertise through your SEO audit, market research, and team qualifications.

It lets you demonstrate your value through your comprehensive SEO strategy.

And it lets you project your capability and competence through a strict delivery timeline, KPI reporting, and case studies of past success.

Those prospective clients who feel confident about choosing you can sign the deal on the spot with their e-signature.

Make yours with AI
Open in new window

Social media advertising proposal

This is a comprehensive social media marketing proposal that allows you to make your case with interactive data visualizations.

It addresses all the main questions a prospective client would have in mind before choosing a provider with slides like “Who we are”, “What we do”, “Why you need social media advertising”, “Why choose us”, and “How it costs”.

The purpose of this proposal is to persuade a prospect to book a meeting with your sales so your team can tailor a solution that fits their needs.

Make yours with AI
Open in new window

Influencer marketing proposal

This marketing proposal for influencer marketing relies on quality images and videos to give prospects a peak into what influencers may create for them.

This sample is used by Storydoc clients to detail how influencers can promote a client’s brand.

It outlines the market opportunity and offers a service bundle to make the most of it. it also includes graphs and charts with information that shows trends and helps you back up your claims with numbers.

Make yours with AI
Open in new window

Interactive marketing proposal templates

Building a marketing proposal from the ground up is hard. But your business relies so much on this one document so there’s no way around putting in the work.

But to make it easier and faster for you, I brought you some of our best marketing proposal templates to take you 80% of the way.

All these templates are built based on what we’ve seen work for our clients time and again.

You don’t have to understand why they work. Just be glad that they do.

Grab one.

No templates found
Amotz Harari

As the Head of Marketing, I lead Storydoc’s amazing content-ops team in our fight to eradicate Death-by-PowerPoint wherever it resides. My mission is to enable decision-making by removing the affliction of bad content from the inboxes of businesses and individuals worldwide.

Table of contents
What is a marketing proposal? Bad marketing proposal example Marketing proposal examples Marketing proposal templates
More on this topic
Grab a marketing proposal template
Engaging decks. Made easy

Make your best ever marketing proposal

Stop losing opportunities to ineffective presentations.

Create free Book a demo