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Winning Influencer Marketing Pitch Deck Examples & Templates

See successful influencer marketing pitch deck examples, usable as templates, and learn what to include in an influencer pitch deck to land dream deals.

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Short answer

What to include in an influencer marketing pitch deck?

Cover slide: A visually appealing opening slide to grab attention.
Introduction slide: Information about your agency, including mission and vision.
Market opportunity: Insight into influencer marketing trends and platforms, and identification of market gaps your agency aims to fill.
Services offered: A look at the services your agency offers, like managing campaigns and creating content, and why you're better than the rest.
Unique Selling Proposition (USP): What sets you apart, like deep expertise, unique partnerships, or cutting-edge technology.
Case studies/Success stories: Real examples of your past wins, praise from clients, and clear statistics that show your impact.
Business model: How you earn money, including details about retainer fees or commissions, along with a clear pricing structure.
Performance tracking: How you check the effectiveness of your campaigns and track results.
Team: An overview of your key employees, their backgrounds, and roles.
Next steps slide: Instructions on how to begin working with your agency or what to do next if partners are interested.

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What is an influencer marketing pitch deck?

An influencer marketing pitch deck is a presentation used by influencer marketing agencies or influencers to propose their services to brands or potential clients.

This kind of pitch deck highlights their value, showing how they can help a brand meet its marketing goals through their audience and content.

Media kit vs. influencer marketing pitch deck

A media kit is a general overview that shows off an influencer's brand, audience, and stats, and it’s available for any brand that wants to learn more.

A pitch deck, on the other hand, is a tailored presentation for specific brands that shows how a partnership could work and highlights previous successes.

Influencer marketing strategy presentation vs. pitch deck

An influencer marketing strategy presentation shows your campaign goals and plans, making it ideal for internal use.

An influencer marketing pitch deck is a targeted proposal used to secure specific brand partnerships, detailing services and past successes.

Strategy presentations guide planning, while pitch decks initiate collaboration.

How to pitch brands as an influencer?

To pitch brands as an influencer, create a compelling pitch deck that showcases your audience demographics, past collaborations, and unique content ideas. Also prepare a media kit that highlights your reach and past successes.

Tailor both documents to align with the brand’s values and marketing goals, demonstrating how your partnership can benefit them.

If you want to learn more, check out our blog post on how to create an influencer media kit.

How to pitch influencer marketing as an agency?

To pitch influencer marketing as an agency, start with compelling data that highlights its benefits.

Align your strategies with the client’s goals, recommend fitting influencers, and explain relevant trends.

Provide clear ROI metrics and share success stories to illustrate the potential impact and value.

Influencer marketing budgets are at an all time high

The influencer marketing world is exploding, set to reach $24 billion by year's end.

And, with 60% of brands upping their spend in this area, there's a huge opportunity for grabbing a piece of the action.

If your agency wants to attract new clients, getting your pitch deck right is crucial.

But don’t worry—I will show you how to create impressive influencer marketing pitch decks, complete with examples and templates to help you stand out.

Let’s get started!

Influencer marketing pitch deck examples that secure deals

Whether you’re an agency looking to reel in new clients or an influencer ready to pitch to brands, the key to success is showing just how well your services match what they need—and why you're the better choice.

I’ve picked out some great influencer marketing pitch deck examples for different situations.

I’ll show you what makes each one successful, so you can take these ideas, make them your own, and really stand out when you’re pitching to land those deals.

Influencer marketing pitch deck

First off, if you're an influencer marketing agency ready to bring on new clients, this deck has everything you need to build a strong case.

I really liked how it clearly walked me through the pitch, starting with a detailed company overview and a sharp analysis of market opportunities, all the way to the solution with a detailed performance tracking slide.

If I were a brand considering stepping into influencer marketing, I’d feel confident knowing that every part of the process is covered and that there's a clear way to measure success.

The pricing slide, broken down into different packages, makes it really easy for me to understand my options and make a well-informed decision to partner with your agency.

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Social media proposal deck

The second deck I picked out is designed for social media management services, but you can easily tweak it to suit your needs.

I tinkered with the editor and found it really straightforward to swap out text and images using the media library or getting a bit of help from the AI assistant. With just a few clicks, I could even pull branding directly from any website by entering its URL.

What I also appreciate is how simple it is to customize on a large scale. Notice the {{company}} tag on the cover slide? If you hook it up to your CRM, you can pull in your prospects' data to send out decks that feel completely customized.

The only tweak I'd suggest to boost its effectiveness would be to enhance the pricing slide to be more detailed and personalized, similar to the previous deck.

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Social media one-pager

The reason I picked this influencer marketing deck is that it’s a condensed version of the previous one, which is ideal for prospects who want a quick overview before diving deep.

I really like the clear problem-solution structure and the way the benefits slide is neatly organized into tabs to conserve space.

This makes it easy for prospects to find the information most relevant to them without being overwhelmed by too much text right off the bat.

And then, the best part is the calendar on the last slide. Ending with a clear next step has been shown to boost conversions by 27%. It’s a fantastic way to ensure that the next meeting is set before the prospect considers your competitors.

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Social media influencer proposal

Next up, if you're an influencer ready to pitch to brands with a comprehensive deck, this influencer marketing deck is a great example to follow.

I love how it starts with a statistics slide right after your introduction. This setup lets brands quickly see if your audience matches their target demographic before they invest time into the rest of your proposal.

My favorite part is the slide featuring past collaborations. It's brilliant how new brands pop up on the screen as you scroll, right beside images or videos from those specific campaigns. This design keeps the reader’s attention exactly where you want it.

Finally, I appreciate how it wraps up with a clear outline of the services offered and their pricing, giving brands all the information they need to decide on moving forward with a collaboration.

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Fitness influencer proposal

The last influencer pitch deck I picked has a layout similar to the previous one but is a bit more concise.

Some brands prefer to keep pricing information separate from the media kit, and this deck gives you a great example if you want to adopt that strategy.

I also love the logo finder feature that pulls the influencer’s logo just by entering her URL. If you've ever had to hunt down the latest version of a brand's logo or struggled to remove the background, you'll appreciate what a huge time-saver this is!

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Where to find influencer marketing pitch deck templates?

Putting together an influencer marketing pitch deck can be a big job, especially when you’re reaching out to multiple brands at once.

You have to gather all the right data, add it into the deck, and then customize each one to fit every prospect perfectly.

Using interactive influencer marketing pitch deck templates can save you a ton of time. They follow a proven format, so you know you're using a structure that works.

Plus, you can quickly personalize your deck, freeing up more time to reach out to additional clients.

Go ahead and grab one!

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Dominika Krukowska

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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