Techniques to create better pitch decks using AI
Creating an effective pitch deck involves researching prospects, focusing your message, enhancing design, using data, creating emotional connections, and reviewing your pitch.
Why not use AI tools to streamline these processes?
The tools we listed above can help you achieve a lot with less effort than ever before:
- identify prospects
- craft a compelling message
- design an appealing pitch deck
- process and present data
- create emotional narratives
- and provide objective analysis of your pitch deck
1. How to research your prospects
Before you start crafting your pitch deck, figure out who you're going to present it to and do some research on them.
This research will help you understand which aspects of your business align with the prospects' needs. It also shows that you have done your homework for creating the pitch deck.
To make the process of research more streamlined, you can apply the following methodology -
1. Determine your prospects: The very first step is to identify who your prospects are, their role, industry, and specialization.
2. Background and interests: Explore their professional history and past investments/partnerships, and try to develop a better understanding of their priorities and interests.
Their online presence on social media platforms like LinkedIn can give you a good idea about their professional activities.
And with a tool like Feedly AI, you can also find published interviews/articles that might be of interest.
3. Study their previous investments/partnerships: Do some research on their partnerships. Figure out what kinds of projects or companies they have an interest in. This info can help you tailor your presentation to fit their tastes.
4. Make the most of professional networks like LinkedIn: LinkedIn can help you identify if there are any shared contacts.
You can also use SwordfishAI, an AI tool that gives you the most recent and reliable contact info, including personal and business emails.
Reach out to the identified contacts and see if they can offer any insight into your prospects.
If they have had prior dealings with them, they might be willing to help you understand the best way to approach and engage with them.
2. How to focus your message
When you're creating your pitch deck, make sure it conveys just one main idea - that way, you won't be overwhelming your prospects.
You can add some points in the form of key takeaways, but make sure to focus on the main message, a memorable statement that investors will remember after you're done presenting.
This statement should include two important things -
- A user pain point
- The solution you're offering for that pain point
What the investors need is proof that you really understand the main problem your product/service/business solves.
They also want you to show how your solution will be an improvement on the existing solutions. This is where you can communicate your unique value proposition. Narrato's AI writing assistant can help you craft a message that sticks.
3. How to enhance your pitch deck design to make it more visually appealing
An aesthetically appealing and well-thought-out pitch deck design can significantly impact the effectiveness of your pitch deck.
Neglecting the design can undermine the overall impression in the eyes of the investors, even if you have a compelling business plan.
If you want to strengthen your message with the right pitch deck design, keep in mind the following -
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Consistency: Ensure consistency in terms of branding and design to build brand association.
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Simplicity: Keep your design clean, simple, and uncluttered. Instead of excessive text or complex visuals, use concise bullet points, clear headings, and impactful imagery like infographics using an infographic template to convey your message effectively.
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Quality: Avoid generic stock photos and videos at all costs. Instead, use relevant images that align with your brand and message.
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Animations: Pick subtle and purposeful animations that create a sense of movement and keep the prospects engaged.
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Readability: Ensure that the text in the pitch is easily readable, even from a distance. Consider the viewing environment and avoid using font sizes that are too small.
Or simply use an AI tool like Storydoc that does all of this for you.
4. How to use AI to process, simplify, and present data
Numbers and data add credibility to your pitch. They give the investors/partners something concrete to latch onto and say, "Hey, this person knows what they're talking about!".
They help you build a solid case, make your pitch more persuasive, and might just be the thing that gets you the funding.
But here's the thing: droning on about numbers can make your pitch deck boring and repetitive. Use these numbers to build a story instead.
Start by extracting relevant insights from raw, unstructured data with the help of an AI tool like Levity AI. With this, you can identify patterns, trends, and key metrics that are essential for your pitch deck.
Once you have a foundation, build a story around it to highlight the problem you're trying to solve and present your offering as a solution.
The Storydoc charts and graphs slide templates can also help you present your data in a digestible format.
5. How to use AI to create an emotional connection
Adding data and numbers to your pitch deck is great, but if you're not able to connect with the stakeholders on an emotional level, it defeats the purpose.
As we stated before, the investors/partners want to see how your solution can improve the lives of customers.
So, make sure that you do thorough market research before building your pitch deck. You can use an AI-powered sentiment analysis tool like Brand24 to find out what moves your customer segment.
Storytelling is another way you can boost the emotional appeal of your pitch deck. And AI tools like ChatGPT or ChatGPT alternatives can help you build compelling and emotionally engaging narratives within your pitch deck.
Some AI tools can also provide voice and tone analysis, helping you modulate your tone to elicit specific emotional responses.
6. How to use AI to review your pitch deck
You can also use AI for objective analysis of your pitch deck.
Storydoc, for instance, offers data-driven insights to help you refine your pitch deck and create a more compelling, persuasive, and impactful presentation.
With this AI tool, you can analyze the engagement level of your pitch deck and track user interactions, such as the time spent on each slide or the click-through rates of interactive elements.