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How to Design a Sponsorship Proposal to Win (+Templates)

Learn how to design a sponsorship proposal to stand out and get funding for your event or project, with practical sponsorship design tips and templates.

Author Dominika Krukowska

5 minute read

How to design a sponsorship proposal

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Short answer

How to design a sponsorship package?

  1. Incorporate interactive elements

  2. Personalize for various audiences

  3. Utilize scrollytelling

  4. Add data visualization components

  5. Maintain a clean layout

  6. Ensure brand consistency

  7. Make your proposal responsive

  8. Use visual cues to highlight key information


Scroll down to read the full guide ⤵

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The right design can make or break your sponsorship proposal

The truth is, sponsors are swamped with proposals. Their desks are flooded with requests, and they’ve seen it all – from generic PDFs to uninspiring pitches.

If your proposal doesn’t stand out right from the start, it’s likely headed straight for the "no" pile.

The right design is essential to grabbing attention in those crucial first moments. A well-crafted, visually appealing proposal shows you’re serious, professional, and worth their time.

If you want your proposal to rise above the noise and leave a lasting impression, keep reading to learn how design can make all the difference.

How to design a sponsorship proposal?

Designing a sponsorship proposal is more than aesthetics; it's about creating a visual dialogue that connects with sponsors on an emotional and intellectual level.

A well-designed proposal does more than convey information; it tells a story, creates an experience, and builds a relationship.

Here's how to design a proposal that not only captures attention but also communicates your message effectively and persuasively.


8 sponsorship proposal design tips:


1) Incorporate interactive elements

Transform your proposal from a static document into an engaging journey. Use interactive elements like clickable tabs, embedded videos, or hyperlinks to make your proposal more dynamic and memorable.

This approach keeps the sponsors engaged and allows them to explore your proposal in depth.


Here's an example of an interactive deck:

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2) Personalize for various audiences

Customize your proposal to reflect each sponsor's unique identity. Personalize elements like the sponsor's name, company name, and specific interests within your proposal.

This shows attention to detail and a deep understanding of their brand, making your proposal more relatable and impactful.


Here's an example of a personalized slide:

Create your sponsorship proposal
how to make a good personalized presentation slide

3) Utilize scrollytelling

Employ scrollytelling to guide sponsors through your narrative in an engaging manner. This technique layers text, images, and multimedia, unfolding your story interactively and keeping sponsors captivated.


Here's what scrollytelling looks like in action:

Create your sponsorship proposal
Narrator slide example

4) Add data visualization components

Turn complex data into clear, compelling visuals using charts, graphs, and infographics.

You can also leverage data visualization tools like interactive ROI calculators. These tools allow sponsors to input their own data and see potential returns, making the benefits of sponsoring your project tangible and clear and adding credibility.


Here's a great example of data visualization:

Create your sponsorship proposal
Data slide example

5) Maintain a clean layout

Choose a clean, uncluttered layout with ample white space. Organize content with bullet points, short paragraphs, and clear headings for easy digestion. A well-structured proposal maintains the sponsor's focus on your key messages.


Here's an example of a deck with a clean layout:

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6) Ensure brand consistency

Your proposal’s design should be a seamless extension of your brand. Extract key branding elements directly from your website or brand book to ensure consistency in color scheme, typography, and imagery.

This not only enhances the professional look of your proposal but also strengthens brand recognition and trust.


Here's an example of a branded slide:

Create your sponsorship proposal
Branded deck example

7) Make your proposal responsive

Design your proposal for optimal viewing across all devices. A responsive design ensures that your proposal is accessible and visually appealing, whether it's viewed on a desktop, tablet, or smartphone.


Here's what a mobile responsive deck looks like:

Create your sponsorship proposal
Responsive deck example

8) Use visual cues to highlight key information

Use design elements like color highlights or bold text to emphasize important information. This strategic use of design ensures that your key messages stand out and are effectively communicated to the sponsor.


Here's a great example of using grayed-out content:

Create your sponsorship proposal
Grayed-out content example

Sponsorship proposal templates that give you an edge

Creating a strong sponsorship proposal is challenging, and standing out from the competition can be even tougher.

But don’t worry – I’ve got you covered with some of our top sponsorship proposal templates.

These templates will save you time and give you an edge over those bland, boring PDFs your competitors are sending out.

Just pick one.

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Dominika Krukowska

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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