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How to Design a Film Proposal to Win Approval (+Templates)

Learn how to design your film proposal to impress producers and win approval for your project. Get interactive film proposal templates that engage readers.

Author Dominika Krukowska

5 minute read

How to design a film proposal

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Short answer

What makes a good film proposal design?

A good film proposal design uses scrollytelling, responsive layouts, and consistent branding to engage viewers.

It should be interactive, personalized, and packed with multimedia elements to clearly share the film's vision, making sure it's captivating and easy to view on any device.

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How to design a film proposal?

A well-designed proposal can elevate your project from a mere concept to a compelling story that captures the imagination of your audience.

It's the visual storytelling that complements your written narrative, making your proposal not just seen but felt.

Here are essential design tips to ensure your film proposal stands out in both form and function.


1) Use scrollytelling for dynamic engagement

Scrollytelling, or the use of scrolling to unfold a story dynamically, can transform your film proposal into an interactive journey. This approach leverages motion and progression to reveal information gradually, mimicking the unfolding of a film's plot.

By designing your proposal with scrollytelling elements, you invite readers to engage actively with your content, turning the act of reading into an experience that mirrors the engagement of watching a film.

Here's an example of scrollytelling:

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Film proposal scrollytelling example

2) Ensure responsive design for universal access

In today's digital age, your proposal is likely to be viewed on a variety of devices, from desktop computers to smartphones. A responsive design ensures that your proposal looks great and functions seamlessly across all platforms.

This adaptability enhances the user experience, ensuring that your audience can interact with your proposal without technical issues, regardless of how they access it.

Here's an example of a responsive deck:

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Responsive deck example

3) Maintain cohesive branding

Your film proposal is an extension of your project's identity, and as such, it should reflect the unique branding of your film. A branded deck includes consistent use of colors, fonts, and visual motifs that align with the tone and style of your film.

This coherence in design not only strengthens your proposal's visual appeal but also reinforces your film's brand, making it more memorable to your audience.

Here's how you can easily extract branding from a website:

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Branded deck example

4) Personalize for your audience

Personalization goes a long way in making your proposal resonate with specific investors or producers. Tailoring aspects of your design to reflect the preferences or past successes of your audience can create a sense of familiarity and relevance.

Consider incorporating elements that echo a studio's aesthetic, highlighting aspects that align with an investor's interests, or using dynamic variables to address them by their name.

Here's how you can easily personalize with Storydoc:

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Personalization with Storydoc

5) Incorporate multimedia for a richer presentation

Incorporating multimedia elements such as video clips, sound bites, or interactive graphics can enrich your proposal, providing a deeper insight into your film's vision.

These elements can showcase aspects like director's intent, cinematography style, or the atmospheric mood of your film, offering a more immersive preview of the project.

Multimedia elements should be used to complement the narrative without overwhelming it.


6) Keep a clear and concise content layout

The layout of your content plays a crucial role in how information is consumed. Design your proposal with clear hierarchies, using headings, bullet points, and short paragraphs to break up text.

Visual elements like images, charts, or infographics can illustrate points more effectively than text alone.

A well-thought-out layout guides the reader through your proposal effortlessly, ensuring that key information is easily accessible and engaging.


7) Add interactive elements to foster engagement

Adding interactive elements such as clickable links, expandable sections, or embedded forms can transform a static proposal into an engaging, dynamic document.

These features encourage active participation from the reader, allowing for exploration and discovery within the proposal.

Interactive elements can be particularly effective in sections like character descriptions, budget breakdowns, or market analysis, where additional depth can be provided without cluttering the main narrative.

Here's a great example of an interactive deck:

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NOTE: If you want to learn how to write your film proposal, check out our post containing the best film proposal examples.

Interactive film proposal templates

Turning a film idea into a standout proposal isn't easy, even for those who think in pictures. It requires a mix of good storytelling and design skills and can take a lot of time.

Interactive film proposal templates simplify this by giving your proposal a polished look fast, so you can focus on sharing your story.

Just pick one and get started.

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Dominika Krukowska

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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What makes a good film proposal design? How to design a film proposal? Interactive film proposal templates
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