Home / Blog / How to create a sponsorship package

Create a Sponsorship Package For Events (+Templates)

Learn how to create an event sponsorship package that gets you funded. Use our customizable templates to make sponsor packages for events easily.

Author Dominika Krukowska

5 minute read

How to create a sponsorship package

helped business
professionals at:

WorkDay IHeart Meta Nice American Cancer Society Xerox

Short answer

What is an event sponsorship package?

An event sponsorship package is a proposal created by event organizers to attract potential sponsors, outlining the event’s value, audience, and promotional opportunities. It serves as a pitch to secure funding or resources.

Get sponsorship package templates
Generate your proposal with AI

What are the main types of event sponsorship packages?

Event sponsorships usually fall into 4 categories: financial (direct funding), in-kind (goods or services), media (advertising space), and promotional (marketing support).

When creating the packages themselves, there are 2 options: fixed and à la carte.

Fixed packages are simple and structured, with clear benefits at each level—perfect for sponsors who want a straightforward choice based on budget.

À la carte packages, however, let sponsors mix and match options, giving them the freedom to select only what aligns with their specific goals, creating a more personalized experience.

What’s the difference between a sponsorship packet, sponsor pack, and sponsorship kit?

There’s no real difference between a sponsorship packet, sponsor pack, and sponsorship kit—they all refer to the same thing: a document or presentation prepared by event organizers to attract sponsors, highlighting event details, sponsorship benefits, and partnership options.

How to make an event sponsorship package that sponsors can’t resist

Getting sponsors is make-or-break for events these days. But, with so many options out there, the competition is fierce—especially with all the new virtual and hybrid events.

To stand out, you’ve got to go beyond dry details and tell a story that captures the experience and unique value of your event.

In this guide, I’ll walk you through how to build a sponsorship package sponsors can’t say no to, slide by slide.

NOTE: If you don't want to learn how to create an event planning proposal and just want to see examples, go see our guide containing the best event sponsorship package examples. And, if you're looking to pitch your event planning services, check out our event proposal examples and a guide on how to write an event planning proposal.

What to include in an event sponsorship package?

  1. Title slide

  2. Introduction

  3. Event details

  4. Target audience

  5. Past events

  6. Marketing and promotion strategy

  7. Sponsorship packages

  8. Key benefits

  9. Testimonials

  10. Terms and Conditions

  11. Approval

  12. Contact information

1) Title slide

Start with a bold, engaging title that grabs attention and tells sponsors exactly what they’re looking at. Include your event’s logo to make it instantly recognizable.

Then, add a short, high-quality video teaser—this can be a quick intro to the experience or highlights from past events.

The video isn’t just for decoration; it’s a chance to give sponsors a taste of the energy, atmosphere, and value they’ll be a part of if they join you.

Generate your proposal with AI
Event sponsorship package title slide example

2) Introduction

Your introduction should go beyond the basics—this is where you make them feel like they’re stepping into something they can’t afford to miss.

Start with a concise mission statement that captures the essence and purpose of the event. Show sponsors that they’re not just funding an event; they’re becoming part of a meaningful experience that resonates with their brand values.

Highlight what makes your event unique, exciting, and impactful, setting the stage for the sponsorship possibilities that follow. Make it feel like an invitation to be part of something bigger.

Generate your proposal with AI
Event sponsorship package introduction slide example

3) Event details

In the event details, cover the essentials—date, venue, format (in-person, virtual, or hybrid)—but go further to set the scene.

Describe what makes the event special—whether that’s inspiring speakers, exclusive workshops, live performances, or unique networking opportunities.

Paint a picture of the experience and outline your goals, such as driving industry connections, building brand awareness, or showcasing creativity.

Give sponsors a sense of the impact they’ll help create, with clear fundraising goals and objectives they’ll be part of achieving.

Generate your proposal with AI
Event sponsorship package event details slide example

4) Target audience

When describing your target audience, go beyond the numbers—show sponsors who they’ll actually reach and why it’s a perfect match.

Highlight the demographics and interests that align with their market. Are they trying to connect with industry leaders, trendsetters, or a younger crowd?

Help them see that your event draws exactly the people they want to engage with, so they feel confident their support will resonate. When sponsors recognize a natural fit, they’re much more likely to see the partnership’s value.

Generate your proposal with AI
Event sponsorship package target audience slide example

5) Past events

Including past events is essential for building trust and excitement with potential sponsors.

Highlight key moments and successes from previous events, such as crowd size, notable speakers, or unique experiences, so sponsors can see what’s possible.

Help sponsors picture the value of joining your event by sharing vibrant photos and dynamic video clips. Let these visuals do the talking—capturing the energy, excitement, and real experiences that words alone can’t convey.

Generate your proposal with AI
Event sponsorship package past events slide example

6) Marketing and promotion strategy

Your marketing and promotion strategy is where you show sponsors that you’re ready to reach the right audience.

Share your plan for using a mix of channels—from social media and email campaigns to partnerships and media coverage—to maximize exposure.

Be specific about how each channel aligns with your audience’s habits, ensuring sponsors that their brand will be in front of the people who matter most.

Let them see that you’ve got a clear, targeted approach to building excitement, driving attendance, and delivering measurable results.

Generate your proposal with AI
Event sponsorship package marketing and promotion plan slide example

7) Sponsorship packages

When it comes to sponsorship packages, you have 2 options: fixed packages or à la carte.

Fixed packages are simple—they lay out exactly what sponsors get at each price point, so they know the value upfront.

À la carte options let sponsors choose only what matters to them, like sponsoring a key speaker session, exclusive naming rights, or branded materials.

This flexibility means sponsors can shape their involvement to fit their exact goals, making it a truly tailored experience. It also lets both smaller and bigger sponsors to get involved regardless of their budget.


Here's an example of fixed sponsorship packages:

Generate your proposal with AI
Event sponsorship package fixed sponsorship packages

And here's an example of à la carte packages:

Generate your proposal with AI
Event sponsorship package a la carte sponsorship packages

8) Key benefits

Show sponsors what they’ll gain by backing your event. Maybe it’s getting the word out about a new product, reaching fresh faces, or building stronger ties with a loyal crowd.

For brands that feel like they’re fading into the background, sponsorship is a great way to get back on people’s radar—putting their name and new stuff front and center, staying top of mind, and reintroducing themselves.

And for those invested in corporate social responsibility, aligning with a meaningful event can highlight their values. It’s all about creating exposure that feels relevant, valuable, and in sync with their goals.

Generate your proposal with AI
Event sponsorship package key benefits slide example

9) Testimonials

Testimonials from past sponsors bring credibility and reassurance to your sponsorship package.

They let potential sponsors hear directly from those who’ve experienced the benefits of being part of your event.

When selecting testimonials, choose ones that truly speak to the experience of sponsoring your event and the goals your prospective sponsors may have.

The best testimonials highlight specific wins—like boosted brand awareness, target audience engagement, or measurable ROI—that match what new sponsors are after.

Skip the generic praise and go for quotes that make the benefits feel concrete and relevant.

Generate your proposal with AI
Event sponsorship package testimonials slide example

10) Terms and Conditions

In the terms and conditions, lay out the essentials of the sponsorship agreement clearly and simply.

Cover payment terms, deadlines, responsibilities, and any cancellation policies. Be specific about how the sponsor’s brand will appear in event materials, giving full transparency around their investment.

This approach makes sponsors feel comfortable and well-informed, knowing exactly what to expect.

Generate your proposal with AI
Event sponsorship package terms and conditions slide example

11) Approval

After covering the terms and conditions, consider adding an approval section to let the deck double as a contract.

Including an option for a legally binding e-signature makes it easy for sponsors to confirm their support right away—no need for back-and-forth with physical signatures.

Streamlining this step removes friction from the decision-making process, letting sponsors quickly and confidently commit. It’s all about making the path to “yes” as smooth and straightforward as possible.

Generate your proposal with AI
Event sponsorship package approval slide example

12) Contact information

Your final slide should guide sponsors to the next step. If you’ve included an e-signature, make this slide for contact details, with options for questions or even an embedded calendar to schedule a chat.

If there’s no e-signature, keep things clear and motivating—invite sponsors to join in and explain exactly how they can get involved. Add smart touches like an expiration date to create urgency.

This final slide should leave sponsors feeling inspired, ready, and excited to take action.

Generate your proposal with AI
Event sponsorship package contact slide example

How to design a sponsorship package from a template

Designing a sponsorship package from a template makes it simple and efficient. Interactive sponsorship package templates come with all the key sections optimized for engagement—just add your content and pull in your branding.

You can easily create personalized versions at scale, which is ideal for reaching multiple sponsors with tailored pitches.

It’s a fast, effective way to build a polished, professional package that grabs attention and covers all the essentials—without the hassle of starting from scratch.

Just grab one.

No templates found
Dominika Krukowska

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

Table of contents
What is an event sponsorship package? What are the main types of event sponsorship packages? Sponsorship packet vs. sponsor pack vs. sponsorship kit How to make a sponsorship package? What to include in a sponsorship package? Sponsorship package templates
More on this topic
Grab a sponsorship package template
Engaging decks. Made easy

Create your best sponsorship package to date.

Stop losing opportunities to ineffective presentations.
Your new amazing deck is one click away!

Create free Book a demo