Take your student elevator pitch from robotic and canned to genuinely interesting. Make relevant connections and land your next career.
Short answer
Introduce effectively: State your field and experiences.
Share uniquely: Present interesting, field-specific details.
Highlight clearly: Focus on pertinent achievements.
Conclude engagingly: Finish with a thought-provoking question.
Hello, my name is Jane, I’m a recent CUNY graduate with a bachelor in Marketing and a minor in French. And, as an amateur fiction writer, I’m a strong believer in creative storytelling. In my BA dissertation, I found that marketing campaigns centered around a narrative were up to 55% more memorable than those based on promoting benefits. “Features tell, benefits sell?” Maybe. But stories sell even better. I would love to apply my skills in storytelling for marketing as a Digital Content Development Intern with Acme and contribute to your growth. Could you tell me more about your current challenges with digital content creation?
I’m working on a degree in Hospitality and Communication from the University of Boston and I have 6 months of experience in junior Customer Happiness Officer roles with ABC Company and XYZ Corp. What drives me professionally is providing tailor-made, individual solutions to every customer. In my previous role at ABC, I collaborated with a cross-departmental team of 8 colleagues on a surveying project aimed at improving the company’s mobile app user experience. By carefully listening to our customers’ feedback, I helped boost customer retention by 28% and I’d love to translate that experience into similar results for Acme!
What do I do? I make sure robots don’t take over human jobs just yet. And how do I do it? By making friends with them! I’m a senior at Stanford completing my Bachelor’s in Machine Intelligence and Machine Learning this summer. I’m sure you’ve seen all those snappy headlines about AI writers already being more efficient than human beings. Well… Truth is, they’re not there yet and trusting robots with creating high-impact informational content such as news articles would be extremely risky. But, they can help us tremendously with the research process. That’s the premise of a project I’ve been working on in the past 6 months. I developed an alpha-stage AI research assistant that can cut the research time for news pieces by over 60%. Would you be interested in telling me more about your research process at XYZ Magazine?
My name is James and I’ve been crazy about programming since I was 11 years old and my dad showed me how to write a basic algorithm. It just blew my mind that I could do things like that with a computer, so I started following that passion which led me to studying Computer Science at Stanford where I’m a sophomore. Recently, I’ve been reading a lot about how to develop an app for the healthcare sector and I was amazed to read your recent case study on the TeleHealth app. Would you have the time to tell me a little bit more about the development process?
I’m in the business of making NatGeo documentaries with David Attenborough’s voiceover! No, I’m kidding, not there yet. But I’m a senior at UPenn, doing a BSc in Marine Biology. And my main area of research interest is the patterns of melodies of whale songs! And I’d love to make a documentary about it one day, once I’m done with my big project. What about you? Where will I hear of you once you get famous?
Hi [name],
My name is Tony and I am a recent graduate from UC San Diego with a Bachelor’s Degree in Communication and Marketing. I came across your opportunity for the role of Marketing Intern and was immediately drawn. While looking over the job description, it reminded me of my previous experience working at the Best Marketing Firm as an intern where I assisted in launching multi-channel marketing campaigns, developed a strong relationship with the company’s marketing and product teams, and increased customer engagement by 15%.
My goal is to become the best marketer I can be, and I strongly believe I would thrive in this role and come in and make immediate contributions to your team and organization. I would love the opportunity to meet with you over a call or meeting to further discuss this position and the qualifications you are seeking. I went ahead and included the job description, my resume, and a cover letter with more details about myself. I look forward to connecting with you!
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