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15 Business Proposal Examples Buyers Love (+Templates)

Learn from tried and tested business proposal examples that make you stand out from your competitors, impress buyers, and get you the deal—every time.

Business proposal examples

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Short answer

What makes a good proposal presentation example?

A strong proposal presentation example focuses on the problem, delivers a compelling solution, and highlights real value—using data, success stories, and visuals. The best proposal presentation examples keep it concise, engaging, and built for decision-making, not just information-sharing.

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NOTE: This blog post will focus on showing you the best proposal examples for different industries and use cases. If you’re looking for some theory too, we’ve got a fantastic resource on how to write a business proposal.

Proposal presentation examples that get you buy-in

The truth is, most business proposals are failing because they’re dull, hard to read, and just like all the rest.

But to win you'll have to stand out and bring something to the table that your competitors can't.

Let's take a look at tried and tested examples that set you apart, engage buyers, and make your proposal steal deals even from long-term suppliers.

Partnership proposal by vcita

vcita helps small businesses manage scheduling, payments, and client relationships—all in one platform.

Their partnership proposal lays out why teaming up makes sense, with a smart touch: a dynamic variable on the cover that personalizes the deck for each prospect.

What I love most is how well it applies the “show, don’t tell” approach.

Instead of just listing benefits, it demonstrates them—first by clearly outlining what you and your clients gain, then with slick animations that introduce the interface, and finally through case studies that let real users do the talking.

The benefits are crystal clear, tied to key metrics, and straight to the point. It’s a proposal deck built to persuade without the fluff.

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Mobile app product proposal by Viber

Viber’s known for its messaging and calling platform, and this product proposal deck does a great job of walking you through how their solution works.

What really stands out to me is the data visualization—key metrics are neatly organized in different tabs, setting the context without overwhelming you. Plus, with built-in buttons, you can link out to full reports if you need more details.

Instead of dumping everything on you at once, it’s neatly arranged into chapters, guiding you through key functionalities step by step.

Even better, if you have questions, you can book a meeting or fill out a form without ever leaving the deck. I love it.

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Personalized sales proposal by WiseStamp

If you’re looking for a highly personalized sales proposal, this one from WiseStamp is a perfect example—and honestly, one of my favorites. It doesn’t just explain the solution; it shows buyers exactly how it would work for them.

The smartest part? If you pull in buyer data from your CRM, it automatically generates a mock email signature with their details. That way, they don’t have to imagine the solution—they can see it instantly. Pure genius.

I also love the timeline slide, which walks you through the setup process step by step with screenshots. Plus, the benefits slide is neatly divided by department, making it easy to see how WiseStamp delivers value across the board.

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Food supplements proposal by Legends Kratom Co.

Medical and supplement proposals can get complicated fast, but this deck keeps things refreshingly clear. Even as a total novice, I instantly understood what kratom is and how Legends Kratom positions itself in the market.

The unique value proposition slide really stands out to me—it’s crisp, to the point, and clearly highlights what sets them apart from the competition.

This deck is also a great fit for early-stage business proposals. It doesn’t overwhelm you with pricing, legal details, or fine print.

Instead, it keeps the focus on building interest and understanding, which is exactly what you need when starting a conversation with potential partners.

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Long-form medical service proposal by Healthy.io

This deck takes a different approach—it’s half proposal, half white paper, making it perfect for more detailed, research-heavy pitches.

Note the two logos on the cover. Using the Storydoc business proposal maker, you can pull them in just by entering company website URLs—no design headaches.

I also love how it handles extra details. Longer text gets neatly tucked under “Read more”, so you’re not overwhelmed, and you can embed a full case study PDF directly into the deck.

The before-and-after graphs are another fantastic feature—they make the impact of Healthy.io’s solution instantly clear without needing a ton of explanation. It’s polished, informative, and built for serious decision-making.

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Partnership proposal by Colourpop

Our talented designers put together this reimagined partnership proposal for ColourPop’s collaboration with Twilight.

I’m a longtime ColourPop fan (my bank account, not so much) and think their creative partnerships are always top-tier, so imagining how they’d pitch one was really fascinating.

The deck nails the problem-solution framework, clearly showing why the partnership makes sense. I also love the scope and responsibilities slide—it lays out who’s handling what, so there’s no guesswork.

Plus, the key benefits, mood board, and product examples make this feel complete without overwhelming you. It’s polished, persuasive, and exactly what a beauty brand would need to land an exciting partnership like this.

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Retail proposal deck by RFKeeper

This isn’t just one of my favorite business proposal decks—it’s one of my favorite decks, period. It’s everything a great business proposal sample should be: clear, compelling, and impossible to ignore.

The problem slide is chef’s kiss. Instead of just stating the issue, it quantifies it in monetary losses due to inefficiencies. We all hate losing money, so this framing makes the problem feel urgent—an itch you need to scratch.

Then comes the solution, brought to life with custom graphics that make complex ideas effortlessly digestible.

And the next steps slide? It’s just a cherry on top of an already brilliant deck. It gives buyers 3 clear action buttons, so they can move forward in a way that suits them.

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Lead generation services proposal

What I love about this deck is that it isn’t company-centric—it doesn’t waste time with a long introduction. Instead, it gives a quick overview and jumps straight into key metrics to prove the impact.

It’s also perfect for early-stage proposals. Rather than overwhelming potential clients with too much detail, it flows naturally: process steps, key benefits, and social proof to build trust.

It’s all about showing how the service works and why it delivers, without unnecessary distractions.

For a lead gen service, where results matter more than flashy branding, this is exactly the kind of approach that works—simple, structured, and built to convert.

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RFP response for security guard services

There’s no one-size-fits-all business proposal format for RFP responses—each issuer has their own requirements. But this deck is a great example of how to structure one effectively while keeping it engaging.

I really like how it opens with a “Why Us” and “What You Get” section right after the intro. It gives decision-makers a quick snapshot of value before diving into the full proposal.

The problem-solution framework is another strong point. It shows a clear understanding of the challenges, making the case for why their approach works.

Plus, it leaves room to highlight a creative, tailored solution, which is exactly what stands out in a competitive RFP process.

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Marketing consulting proposal

This is a solid, classic consulting proposal, but what really makes it stand out is how well it presents data.

Instead of just claiming expertise, it proves it with a data visualization slide that lays out key audience insights—a great way to show you’ve done your homework.

Then, it moves straight into how results will be tracked, which is crucial. Clients don’t just want ideas—they want to know there’s a clear plan to measure success.

This structure keeps things logical and persuasive, building confidence at every step.

It’s a great example of how a consulting proposal should balance insights with execution—showing you understand the challenge and have a strategy to deliver real results.

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Social media marketing proposal

This social media marketing proposal builds trust by showing a deep understanding of the client’s needs before diving into the strategy.

My favourite part is the client snapshot slide. Here, you can highlight key insights you’ve gathered—whether from discussions or independent research—like their challenges, goals, or market position.

This proves you’ve done your homework and aren’t just offering a one-size-fits-all solution.

From there, the strategy slide builds on those insights, laying out a clear approach based on what the client actually needs—not just what you offer.

The case study slide is another smart touch, with a placeholder for a key metric like revenue growth or conversion rates, proving your results upfront.

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Proposal for an engineering project

This proposal is perfect for engineering, architecture, or construction projects—it follows a proven structure we’ve seen work time and time again.

It covers all the essentials: project background, problem statement, scope, schedule, team, pricing, and more, making it easy for decision-makers to get a full picture without digging through endless details.

One thing I really like? The terms and conditions slide. Here, it stands alone, but if you’re sending a late-stage proposal, you can add an accept button or e-signature to make approvals seamless.

Plus, you can add smart control measures like password protection or an expiry date, so you stay in control of who sees it and for how long.

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General business proposal

This business proposal sample might be for a marketing project, but it’s versatile enough to fit almost any business proposal.

Whether you’re pitching a new client or finalizing details, it’s got all the essentials in a clean, flexible business proposal format.

There’s also a cost estimate slide and a terms and conditions slide with an accept button, making it great for both early and late-stage proposals.

You can add or remove slides depending on what’s relevant, making this a practical, adaptable proposal for any industry.

Plus, thanks to the built-in analytics panel, you can track who read it, how long they spent on each section, where they dropped off, and if they shared it internally—helping you refine your proposal for even better results.

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Brand strategy proposal

This brand strategy proposal keeps things focused and easy to follow, making it a great fit for early-stage discussions.

It starts with a strong introduction, followed by a mission and vision slide to set the foundation. From there, it covers the essentials: strategy, scope, brand integration points, timeline, and pricing—all laid out in a way that keeps things moving.

One thing I really appreciate is that the next steps are crystal clear, so there’s no confusion about what happens after reviewing the proposal.

You can also easily add a branding elements slide or attach brand books if needed. It’s structured, adaptable, and designed to make decision-making easy.

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Conference event proposal

If you’re an event planner or manager, this proposal makes life so much easier. It’s got all the essentials, but without overwhelming your client with details they don’t need upfront.

The event details slide lays everything out clearly, and if you need to include extra policies or fine print, you can tuck them away for later.

The clickable tabs are great as well—they make it super easy to compare venue, supplier, or catering options without endless scrolling.

I also love the budget overview slide, where you can add explanations to revenue sources or expenses, making everything transparent.

The same goes for sponsorship packages—you can clearly define what’s included (and what’s not), so this deck works just as well for securing sponsorships.

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Create your business proposal from a template

The sales process is long and complicated—but creating your sales and marketing collateral shouldn’t be.

Interactive business proposal templates let you work basically on autopilot. You just need to fill in the blanks while the editor pulls the rest of the data directly from your CRM.

The design always stays perfect, so you can instantly amaze your prospects with an interactive experience they’ve never had before.

Just grab one.

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Dominika Krukowska

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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