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Effective Brand Deck Examples (+ Templates & Guide)

Explore practical examples of branding decks, instantly usable as templates. Gain insights on what to include to make a compelling branding pitch deck.

Author Dominika Krukowska

7 minute read

Branding pitch deck examples

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Short answer

What is a branding pitch deck?

A branding pitch deck is a presentation that showcases your company's brand identity, values, and goals to potential partners or investors. It highlights key elements like logo, color schemes, and messaging, aiming to secure buy-in and ensure consistency.

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Clear brand communication is key to success in other business areas

Whether you’re trying to rope in new clients, attract top talent, or lock down savvy investors, one thing's crystal clear: your brand's message has to be spot on.

Without a consistent brand voice and guidelines, your message can easily fall flat, leaving your audience more puzzled than impressed.

This post has got everything you need to nail your branding pitch deck, complete with customizable examples of branding decks you can use to make your own.

Let’s get started!

What to include in a branding pitch deck?

  1. Introduction: Start with a quick overview of your brand and what you aim to achieve with this presentation.

  2. Mission and vision statements: Share your brand’s main purpose and where you hope it will go in the future.

  3. Brand values: List the core principles that guide how your business operates and makes decisions.

  4. Target audience: Describe your ideal customers, including their age, interests, and other key traits.

  5. Market analysis: Give an overview of your industry, your main competitors, and where your brand fits into the mix.

  6. Brand story: Tell the story of how your brand came to be, including key moments and achievements.

  7. Visual identity: Explain the elements that make up your brand's appearance, such as logos, colors, and typography.

  8. Brand messaging: Explain the main messages your brand uses to talk to customers and the style you use to communicate.

  9. Product or service overview: Present your main products or services, focusing on what makes them unique and what problem they solve.

  10. Customer testimonials: Include comments from customers to show that people trust and value your brand.

  11. Future goals: Talk about what you plan to achieve next and how you want to grow your brand.

  12. Next steps: Finish with a clear call to action or outline the steps you hope the viewer will take after reviewing the deck.

What does a branding deck look like?

A successful branding deck is designed to be an engaging, interactive experience. It combines compelling text, high-quality images, and multimedia elements like videos and clickable links to captivate viewers.

The layout is intuitive, guiding users smoothly through a coherent story about your brand, making every slide count in communicating your brand's message.


Here’s an example of a successful branding deck:

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Brand deck examples that impress your audience

A great brand deck is all about clarity and engagement. It should clearly convey your brand's message while connecting with your audience on an emotional level.

The branding deck examples we're about to explore really hit the mark on both fronts. They blend smart design with compelling content to grab attention and make a memorable impression.

Nokia rebranding brand guidelines deck

If you still associate the word “Nokia” with those indestructible brick phones that used to be all the rage back in the 90s, think again.

A few years ago, Nokia sold their phone brand to Microsoft to focus on other business areas, like providing equipment to telecom operators.

They eventually decided to cut all ties with their image of “phone makers” and recently presented their new visual identity.

We took the liberty of creating a rebranding deck inspired by Nokia’s new brand guidelines. And, if I may say so myself, it’s exactly what a successful branding pitch deck should look like.

What I especially love about this deck is the scroll-based design. What it means in plain terms is that it unfolds like a book, complete with chapters for every single aspect of their new visual identity that you can explore at your own pace.

And if you’d like to try and replicate their success? It’s even got a nifty do’s and don’ts section that uses grayed-out content to guide you through. Honestly, I find it absolutely brilliant.

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Branding pitch deck

Remember when customizing a pitch deck felt like you needed a degree in graphic design? Well, those days are long gone.

With this ultra-customizable branding pitch deck, you can tweak every single aspect, starting with the cover slide.

It’s got this super cool feature where you can connect it to your CRM and automatically pull in data. It means creating a version tailored exactly to who you’re presenting to is just a few clicks away—no sweat at all.

Moving down through the deck, there are logo placeholders ready to be customized. Thanks to the logo finder tool, you don’t have to fret about snagging the right logo version or messing with designs and backgrounds. If you're a freelancer, or a smaller company and can't find your logo, it may be necessary to create a new logo or add it manually.

You can even extract branding elements directly from any website, making it a breeze to show off your brand in its best light. Putting together a tailored presentation has never been easier or more impressive.

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Personal branding pitch deck

If you’ve ever thought personal branding had to be a chore, this pitch deck is set to change your mind. It’s loaded with features that make it super easy to showcase every aspect of your professional journey.

Start with the cover slide and personalize every inch of it, adding images and videos that highlight who you are and what you do.

What really brings this deck to life are the success stories—organized in easy-to-navigate tabs so anyone flipping through can zero in on the details that matter to them.

Each story in this deck lays out the problem, the smart solution you whipped up, and the results that followed—complete with the running numbers to back it all up.

Plus, there’s a neat little spot where you can pop in a client quote right beside their photo. It might seem like a small thing, but believe me, it makes a big impact, adding a real face and voice to those glowing endorsements.

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Branding strategy deck

If you’re thinking of branding strategies as dense and dull, let me introduce you to this branding strategy deck.

It starts with a bang—interactive data visualizations in the market analysis section not only paint a clear picture of where things stand but also make digging through the data feel more like exploration than research.

Then, it eases you into a clearly laid out marketing plan. It's all about figuring out what the market wants and showing how your brand can step up to meet those needs.

Plus, it walks you through the metrics to keep your eyes on, so you know exactly how to measure success and keep your strategy on track.

Wrapping up with a timeline that lays out the roadmap for implementation, this deck ensures you walk away with a game plan that’s both actionable and straightforward. It’s packed with every tool you’d need to craft a sharp, effective branding strategy.

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Rebranding pitch deck

If the Nokia deck hasn't already knocked your socks off (and I’d be surprised if it didn’t), we’ve got another trick up our sleeve.

This rebranding pitch deck is a real game changer, especially when it comes to presenting your new brand identity without overwhelming your audience.

What’s really slick about this deck is that you can link directly to your full brand book, choosing to only display key snippets in the main presentation. This keeps things tidy and impactful.

Plus, you don’t have to sweat about messing up the design; all the components you add, like the super handy before-and-after slider (seriously, check it out in our library - it’s AMAZING), automatically adapt to the layout.

It’s perfect for showing off the dramatic transformation your brand has undergone—letting your audience see the change with their own eyes.

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Branding deck for fashion brand

Having spent a good few years in the fashion industry, I was genuinely excited to get a look at this branding deck for a fashion brand.

I’ll be honest, though; the heavy use of black throughout the deck was a bit much for me. It made it kind of tricky to spot the breaks between different sections right off the bat.

The video on the cover slide was absolutely spot-on, though—it really drew me in. We've seen in our data that adding features like this can ramp up engagement by nearly a third, which is pretty impressive.

And then there's that embedded calendar on the last slide, which is super convenient. It means you can set up a meeting right there and then, without needing to hunt for contact details.

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Logo design pitch deck

This logo design pitch deck might just sound like it's all about logos, but trust me, you can go as minimal or as detailed as you like, making it perfect for any pitch.

The layout might seem a bit familiar – that’s because it borrows from Nokia’s clean, intuitive design, making everything accessible and easy to navigate.

What I love about this deck is the editor that’s set up like a ‘walled garden’. You can tinker all you want and not worry about messing things up. It's basically foolproof, which is a huge relief if you're like me and always experimenting.

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How to make a successful branding deck?

When you're putting together a branding deck, think of it as your brand's highlight reel. It's your chance to show off what makes your brand special, in a way that's straightforward and striking.

Here’s how you can do it in several easy steps.


1) Select an interactive branding pitch deck template

Starting from scratch is a chore, and frankly, you've got better things to do.

Interactive branding pitch deck templates are your shortcut to a professional look with a structure that makes sure your main points hit home.

You can easily customize them to let your brand’s personality shine through without getting bogged down in design details.

Just grab one from the library below.

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2) Define your brand’s core message

This is where you boil down your brand's essence into something that sticks. It’s that simple statement or idea that makes people nod and think, "Yeah, I get what these folks are about."

Keep it clear and punchy—something people can easily hold onto and remember.


3) Highlight your Unique Selling Proposition (USP)

This is your chance to brag a bit. Pin down what sets you apart from the crowd and why it matters to your customers.

Is it your innovative approach, your commitment to quality, or perhaps your stellar customer service? Spell it out clearly and show why it’s so valuable for your customers.


4) Frame your deck around a story

Here’s the thing: everyone loves a good story. It’s why we binge shows, can’t put down good books, and why we still remember the plot of our favorite childhood cartoons.

Stories have this magic; they wrap up even the mundane in excitement and make details stick with us long after we've heard them.

So, when you're creating your branding deck, treat it like a good story.

Start with the roots of your brand—the humble beginnings or the big idea that sparked it all. Then, lead your audience through the growth, the challenges, and the triumphs.

Don’t just share where your brand is today; get them excited about where it's going next.

When your deck tells a story, it engages people on that deeper level, turning what could be forgettable facts into something personal and impactful.


5) Know your room

Your brand's core message should stay the same, but remember, different folks want to hear different strokes.

For example, potential investors might want to dive into your growth numbers and financial health, while new hires are probably more interested in your company culture and what values you stand for.

So, tailor your deck accordingly—pack it with solid market analytics, projections, and financials to catch investors' eyes. For new hires, shine a light on your company's values, culture, and how you contribute to the community.

This way, you make sure your message hits home with whoever's listening.


6) Incorporate multimedia elements

Today's brand decks are nothing like the old slideshows. This is especially important to remember if you’re pitching to those industry veterans who think they’ve seen it all.

They might walk in expecting another boring stack of slides crammed with company facts, but here's your chance to flip the script.

For example, instead of opening with a long company bio, you can start strong with a video that brings your company's story to life and hooks your audience from the get-go.

You can also transform the typical, yawn-inducing company history slide into an interactive timeline. Sprinkle it with custom icons that invite viewers to click and explore more about each milestone.

This way, you’re turning your presentation into a two-way conversation and delivering an interactive experience that’ll leave even the most seasoned professionals impressed and engaged.


Here's an amazing example of an interactive slide:

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Interactive roadmap slide example

7) Use consistent visual identity

Your brand’s visual style should be consistent throughout the deck. This means sticking to your colors, fonts, and logo placement. It's like a uniform—it shows you're serious. Having a great logo is crucial, whether designed by an experienced freelance logo designer or a reputed logo design services provider. It reinforces professionalism and makes your brand instantly recognizable.


Here's how you can easily extract your branding using Storydoc:

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Brand slide example

8) Make information easily accessible

Keep it easy on the eyes. Nobody likes wading through jargon or dense graphs. Keep your slides clean and your points digestible.

Use bullet points, infographics, and plenty of white space to break things down so even the newest newbie can follow along.


9) End with a clear next step

The worst thing you can possibly do at the end of your deck is slap a basic “Thank you” slide on your readers and call it a day.

Never close off communication with your audience. Instead, finish strong with a clear call to action.

What should they do next after they’re all jazzed up about your brand? Tell them whether it’s hitting your website, booking a meeting, or just following you on social media. Make it easy and obvious, and they’re more likely to do it.


Example of a great next steps slide:

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Next steps slide example
Dominika Krukowska

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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What is a branding pitch deck What to include in a branding pitch deck What a branding deck should look like Branding pitch deck examples How to make a branding pitch deck
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