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Best B2B Pitch Deck Examples by Top Startups (+Templates)

Explore the best B2B pitch decks by real-life startups in different industries. Get customizable templates built based on best practices to make your own.

Author Dominika Krukowska

5 minute read

B2B pitch deck examples

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Short answer

What makes a good B2B pitch deck?

A strong B2B pitch deck answers the key questions investors and decision-makers care about—what problem you solve, why it matters, and how you’ll make money. It’s visual, data-driven, and structured to keep attention. Every slide should serve a purpose and drive the story forward.

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NOTE: This blog post will feature pitch decks created to look for investors for your business venture. If you’re looking for B2B sales pitch decks to attract new clients, we’ve got a blog post with the best sales deck examples.


And, if you’re looking for pitch deck tips, we’ve also got a guide on how to make a pitch deck to get funded.

Best B2B pitch deck examples that win over investors

The sad truth is that most investors decide within 10–20 seconds whether your pitch deck is worth their time—or if they’re moving on to the next one.

That’s why I’ve handpicked some of the best B2B pitch decks that have actually won over investors. I’ll break down what makes each one great, so you can apply the same winning principles to your own.

Marketing services pitch deck by AdUnify

AdUnify helps businesses streamline their marketing efforts with AI-powered automation. While they serve both B2B and B2C clients, their biggest value lies in helping companies scale their marketing without increasing headcount.

What I love about this deck is the way it hooks you right from the start with a strong problem-solution framework, backed by a powerful statistic.

The market analysis is one of the best I’ve seen—each segment is in a separate tab, making it interactive and easy to digest.

The competition analysis does more than just list rivals; it highlights what sets AdUnify apart. And the deck wraps up with a compelling growth forecast—though in a real pitch, you'd want to add the ask too.

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Investor pitch deck for a hologram startup

This hologram startup is pushing the boundaries of immersive technology, with applications ranging from virtual events to corporate training.

I played around with this deck, and while the cover feels a little clunky, I love that it leads with a video instead of a dense block of text.

The SWOT analysis is a smart way to structure their story, and the use of funds slide is a masterclass in transparency—it clearly shows how every penny will drive growth.

My biggest critique is that the deck just drops off at the end. In a real pitch, you'd want to guide investors toward next steps or at least leave contact details to keep the conversation going.

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Dropbox pitch deck (interactive remake)

The original Dropbox deck was a classic example of early startup pitching—functional but far from engaging.

It felt like one of those school presentations with bullet points stacked on slides, and the so-called “demo” was just a tiny, unreadable screenshot.

So, we gave it an interactive spin. Now, instead of static text, you get visual storytelling—clear product screenshots paired with descriptions that reveal new details as you scroll.

Everything flows smoothly, making the information easier to digest.

Plus, investors can take action instantly with an embedded calendar or visit the website straight from the deck. It’s everything the original should have been.

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Late stage pitch deck by Shopify (interactive remake)

Shopify’s pitch deck was already a step up from the original Dropbox one—it relied more on diagrams and data visualization instead of dumping bullet points on every slide. But it still had its flaws.

But let’s be honest, that safe harbor slide was an eyesore, and the GAAP figures slide was a wall of numbers that was tough to decipher.

So, we fixed it. Extra text is now neatly tucked under “Read more” buttons, videos bring ideas to life, and every diagram is interactive to keep things engaging.

Plus, we added an attachments slide—so all those detailed financials are still there, just not clogging up the main deck.

Now, investors can focus on what really matters first, without getting lost in data overload.

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Cannasoft investor pitch deck

This deck, built by one of our clients, has always been one of my favourites. It’s a bit wordy in places, but the way it handles financials is spot-on.

Lengthy CRM revenue predictions can easily make investors zone out, but here, they’re presented in a way that talks you through each row, making it surprisingly engaging.

The roadmap is another highlight—it cleverly uses grayed-out content to guide you through each growth stage, with descriptions that pop up at just the right moment.

And for investors who talk money, there’s a built-in option to book a meeting straight from the deck or even track the company’s stock in real time, making it that much easier to get them on board.

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Seed pitch deck for a supply chain SaaS

If you want something simple that still gets the job done, this deck is a solid example. It follows a structure we’ve seen work again and again for our clients.

And for a seed-stage pitch, that’s exactly what you need. At this stage, investors don’t expect a 50-page deep dive—they want a clear, no-nonsense story that sells the potential.

The problem-solution approach is crystal clear, so investors don’t have to guess why this matters.

One of my favourite touches is that you can grab competitors’ logos just by entering their website URL—no faffing around with design. It’s a great reminder that you don’t need anything overcomplicated to make an impact.

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Seed pitch deck by Orange EV Charging

Another great seed-stage pitch deck, but this one’s a bit more detailed—perfect if you’re in a technical industry or need to prove your business model in more depth.

Some startups can get away with a super lean deck, but if your investors need hard numbers before they bite, this is a great approach.

It walks you through the pitch from problem to solution and why them, but what I really love is how it proves its value.

Instead of just saying they’re better, there’s a detailed table breaking down exactly how much money customers save by switching—something investors will pay attention to.

Plus, it includes a well-thought-out business model, along with ROI and cash flow projections, so it’s clear they’ve planned for long-term success.

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Guy Kawasaki pitch deck

This deck follows the famous Guy Kawasaki pitch deck structure—but with a modern twist. We’re not in an era of 60-slide pitch decks anymore, so you don’t have to stick to those 10 slides like gospel.

The structure is still there, but we gave some breathing room to the Current status, accomplishments to date, timeline, and use of funds slide.

Just writing that out feels like a lot—so cramming it all into one slide? No thanks. With an interactive deck, you can tuck away extra details without overwhelming investors.

And to make sure they actually take action, we embedded a calendar on the last slide—because no pitch should end with investors wondering what to do next.

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Seed pitch deck by Loom (interactive remake)

This is another seed pitch deck we reworked, and I love how it shakes up the usual structure to make the pitch even stronger.

Some startups jump straight into the problem, but Loom flips it by introducing the team first—because let’s be real, investors back people as much as ideas.

And with the “Read more” feature, you can dive into their experience without turning the slide into a wall of text.

The traction and monetization slides are also worth calling out.

The traction slide lays out key growth numbers in a way that actually means something (no fluff, just proof people want this).

And the monetization slide? It keeps things clear and realistic—no pie-in-the-sky projections, just a solid breakdown of how they plan to make money.

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Seed pitch deck by Buffer (interactive remake)

Here’s another remake—this time of Buffer’s 2011 pitch deck.

And look, I have to say it: calling something Zuckerberg’s Law and quoting Mark Zuckerberg does make me cringe a little. But the rest of the deck more than makes up for it.

The traction slide does a great job of proving there’s real demand, and I love how their milestones are mapped out on a clean, easy-to-follow timeline.

The business model slide is also a win—no long-winded explanations, just short, snappy text paired with screenshots, making it way easier to absorb.

Plus, name-dropping previous investors (including Guy Kawasaki as an advisor) is a smart trust-building move. If you’re an early-stage startup, this is exactly how you get investors to take you seriously.

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Y Combinator pitch deck

We took the classic Y Combinator pitch deck structure—the one that’s helped countless startups get funded—and gave it a much-needed interactive upgrade.

The framework still works, but let’s be honest, investors today expect something a little more polished.

So what did we change? For starters, modern data visualizations and custom icons make everything clearer, so investors don’t have to squint at tiny charts.

Key highlights guide them through the pitch without making them work for it.

And the best part? You can actually track who opened your deck, how long they spent on each slide, and where they dropped off—so you’re not left guessing why someone ghosted you.

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Healthcare Sequoia pitch deck

This deck follows the classic Sequoia pitch deck structure—vision, problem, solution, market size, competitors, roadmap, business model, and investment ask. Basically, all the must-haves.

But what I really love is how it handles a tricky industry like healthcare without drowning investors in jargon.

Healthcare is complex, and not every investor is an expert. If you overload them with technical terms, you’ll lose them before they even get to the ask.

This deck keeps things clear, with an interactive Why Now graph that makes the urgency obvious and a market analysis that’s easy to grasp at a glance.

It’s a great example of how to get investors excited about a specialized industry—without making them feel like they need a medical degree to understand it.

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Airbnb pitch deck (interactive remake)

You might be wondering—why include Airbnb in a list of B2B pitch decks? Sure, it’s a consumer-facing platform, but the real magic happens on the other side: the hosts.

In many ways, Airbnb is a B2B business, helping property owners turn their spaces into income-generating assets. And that’s exactly why this deck is a great example.

We took the original Airbnb pitch deck and gave it an interactive spin, making it even more engaging while keeping the winning structure intact.

It lays out a broad, universally felt problem in simple terms, then presents the solution just as clearly.

Everything an investor needs is here—market size, business model, traction, competitors, financials, and even user testimonials.

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YouTube pitch deck example (interactive remake)

YouTube might seem like a pure B2C platform, but let’s be real—it’s also a massive B2B machine.

Creators, brands, and advertisers all use it to grow their businesses, and influencers have basically turned it into a full-scale industry. So yeah, it definitely belongs here.

The original YouTube deck is easily one of the most boring I’ve seen. Just blocks of text, no real structure, and it drops off after the metrics—no ask, no contact details, nothing.

We fixed that by applying a clearer structure, embedding multimedia (because, come on, it’s a video platform), and adding a smart CTA so investors know what to do next.

And here’s something cool—every deck made with the Storydoc editor lets you add control measures like an expiry date or a password, so if you’re sharing sensitive financials, you don’t have to stress about them floating around forever.

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Series B pitch deck by Mixpanel (interactive remake)

We took Mixpanel’s 2014 Series B deck and gave it a much-needed refresh.

The original was simple—key business metrics, competitive analysis, and expansion plan—but like a lot of older decks, it just stopped without an ask or next steps.

So we fixed that by adding a proper closing slide to keep investors moving in the right direction.

One thing I really like is the way it builds trust by showing its funding history, with big names like Sequoia and Y Combinator backing it.

At Series B, investors aren’t just betting on potential anymore—they want proof you’re on a strong growth path.

We made that story even clearer by presenting past investments year by year, using grayed-out content to show exactly how funding has fueled progress.

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Series B pitch deck by SuperMetrics (interactive remake)

We refreshed Supermetrics’ 2013 Series B deck, and trust me, it needed it.

The original was tough to follow—some slides were cluttered, and one even had overlapping text, making parts of it completely illegible. Not exactly what you want when trying to convince investors.

So we cleaned it up with visual storytelling that guides you smoothly through the pitch. The problem leads naturally into the solution, which is now presented with a custom diagram that makes everything click instantly.

It’s got everything investors want—user testimonials, traction, growth metrics, and future plans—but now, it’s actually easy to digest, no matter what device you’re viewing it on.

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Series C pitch deck by Paddle (interactive remake)

I’ll be honest—this doesn’t quite feel like a Series C deck to me.

It leans pretty heavily on the problem-solution side, with a solid competitive analysis, but when you’re pitching at this stage, investors already know there’s a problem.

What they really want to see is proof that you’re dominating the market and a clear plan for scaling even further.

Don’t get me wrong—it’s a strong deck. But instead of a Series C example, I’d say it works better as a late-stage Series A or Series B pitch, where you’re still proving market fit and differentiation.

That said, it’s still a great model if you’re looking for a way to present your market positioning and competitive edge—just make sure to beef up the traction and financials if you’re aiming for Series C funding.

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Create your B2B pitch deck from a template

Building your pitch deck from scratch when you’ve only got seconds to grab an investor’s attention? That’s a risky game.

You could spend hours tweaking slides, only to end up with something that doesn’t hit the mark.

Interactive B2B pitch deck templates take the guesswork out of the process.

They’re built using structures proven to work—based on thousands of decks we’ve analyzed—so all you have to do is plug in your content and know you’re putting your best foot forward.

Just grab one and get pitching.

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Dominika Krukowska

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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