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How to Make an Angel Investor Pitch Deck (+Examples)

Learn how to pitch your startup to angel investors, complete with tips on what to include in your pitch and customizable angel investor pitch deck examples.

Author Dominika Krukowska

5 minute read

Angel investor pitch deck examples

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Short answer

How to write a pitch deck for angel investors?

  1. Research who you're pitching to

  2. Lead with the story, not the stats

  3. Make your problem clear

  4. Get to the solution fast

  5. Talk about market size

  6. Explain why now is the right time

  7. Put the team early

  8. Show traction

  9. Be specific with your ask

  10. Keep it short and clean

  11. End with a clear next step


Scroll down to read the full guide ⤵

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What is the difference between a VC and an angel investor pitch deck?

Angel investors typically invest earlier than VCs, often at the pre-seed or seed stage.

Because of this, an angel investor pitch deck focuses more on the founding team, the story behind the startup, and the long-term vision. It’s usually lighter on metrics and financial projections.

A VC pitch deck, on the other hand, is built to show traction, growth strategy, and scalability, often backed by data.

The key difference lies in what each investor type needs to feel confident - VCs look for momentum, while angels look for belief and potential.

What are the goals of an angel investor pitch deck?

The main goal of an angel investor pitch deck is to get a meeting, not to close a round. It should capture attention, build trust, and show why this is the right team solving the right problem at the right time.

Since angels often invest based on gut instinct and belief in the founder, the pitch deck should focus on clarity, story, and early indicators of potential. Think of it as an invitation to join you at the very beginning of something big.

What assets do I need before writing an angel investor pitch deck?

Before writing an angel investor pitch deck, you need a clear understanding of the problem you're solving, a defined solution, and a strong founding team.

You should also have a basic go-to-market strategy and know how much funding you’re raising - and why.

Optional but helpful assets include an MVP, early traction, user feedback, or a product demo. But don’t wait until everything’s perfect. At this stage, your story and your insight into the problem matter more than polished metrics.

Angel investor pitch deck examples to get inspiration from

Looking at angel investor pitch deck examples is one of the fastest ways to learn what works - and what falls flat. The best ones all have one thing in common: they make it easy for busy investors to say yes to a meeting.

Below, I’ll walk you through a few strong examples and explain what each one does well, so that you can use them as a starting point for building your own.

NOTE: If you’d like to learn from some real-life examples, we’ve also got a blog post containing full teardowns of pitch deck examples for every stage, from pre-seed to late-stage.

Startup one-pager for investors

I’ve seen a lot of pitch decks try to cram everything into one page and end up saying nothing - but this one-pager actually works. It’s perfect if you need to present just the basics without getting into the weeds.

What caught my attention right away was the bold, crystal-clear value proposition right under the cover. It follows a classic problem-solution format, but supports it with just enough key metrics, team highlights, and funding details to feel credible.

I’d use something like this as a teaser deck before sending the full version. It’s clean, focused, and versatile enough for almost any industry.

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Startup pitch deck

If you’re looking for a more complete pitch deck that covers both story and numbers, this one’s a solid bet.

It includes financials, but still feels engaging - thanks in part to the interactive data visualisation that maps out the global opportunity in a way that’s easy to digest.

I also like the competitive analysis section - it’s clear, structured, and doesn’t overwhelm.

One clever touch are the logo placeholders. Just drop in the competitor’s URL, and it handles the visuals for you - no fiddling with image sizes or backgrounds.

With a detailed go-to-market plan, revenue projections, and a clear product roadmap, this format works especially well for founders who need a well-rounded, investor-ready deck.

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Startup pitch deck for investors

This one’s a great example of a clean, no-nonsense pitch deck that still manages to hit all the right notes.

It follows the usual problem–solution structure, but what stood out to me was the KPI section that comes right after.

It’s the perfect place to drop in early signals - like email signups, waitlist growth, pilot interest, or user engagement - even if you’re still pre-revenue.

The market entry plan slide also shows real maturity; it’s not just “we’ll go viral,” but a step-by-step strategy that builds confidence.

And I love that the deck closes with multiple smart CTAs - links to a demo or more product info - so if an investor is curious, they know exactly what to do next.

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Series A investor pitch deck

This deck was originally built for a Series A, but honestly, it’s flexible enough to work at seed or even pre-seed stage with a few light edits.

One thing I really like is the market potential slide - it breaks down TAM, SAM, and SOM clearly, but skips the usual wall of text. Instead, it uses interactive data visualisation to make the numbers digestible and convincing.

The service process slide is another highlight, with a clickable vertical timeline that’s perfect for walking investors through how your solution actually works.

And the client feedback section? Clickable tabs, clean layout, and the option to embed case studies or testimonial videos - super useful if you’ve got early users or pilots to showcase.

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Investor deck for startups

What’s worth noting about this investor deck is how it’s built for ultra-personalization—and that’s a big deal when you’re pitching to angels.

Since you’re usually raising smaller amounts from more people, anything that helps you scale outreach without losing the personal touch is gold.

You can add dynamic tags like first_name or company, and if you connect the editor to your CRM, it can auto-fill those fields.

That means you can tailor the pitch, add insights from past conversations or research, and make each investor feel like this deck was made just for them - even if you barely lifted a finger.

You can also password-protect it, set expiry dates, and collaborate on the deck with your co-founders in real time.

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Guy Kawasaki pitch deck

This final deck is based on the classic Guy Kawasaki pitch deck structure - and while I’ve called out some of its flaws in my guide, this version updates it for the real world.

It sticks to the essentials: problem, solution, business model, go-to-market plan, competitors, UVP, team, projections, current status, and a timeline. It’s clean, focused, and moves fast - just like the angels reading it.

What I really like is how it ends: with an embedded calendar link. That tiny touch makes a big difference. It lets investors book a call before they close the deck and forget, which is exactly when you risk losing momentum.

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How to write a pitch deck for angel investors

Writing a pitch deck for angel investors isn’t about dazzling them with charts or five-year projections - it’s about making them believe in you.

At this stage, you're often pre-traction, so clarity, vision, and personal connection carry more weight than perfect numbers.

In this section, I’ll walk you through exactly how to build a deck that gets angels excited to take that first call.

How to structure an angel investor pitch deck?

  1. Title slide

  2. Problem

  3. Solution

  4. Why now?

  5. Market opportunity

  6. Product (screenshots, demo, or mockups if you have them)

  7. Business model

  8. Go-to-Market strategy

  9. Team (move this earlier if you’re pre-product or pre-revenue)

  10. Traction (if any - early users, feedback, pilot results)

  11. The ask (how much you’re raising and what it’ll fund)

  12. Next steps slide

NOTE: This isn’t a slide-by-slide guide. If that’s what you’re after, we’ve got a fantastic resource for you here: How to create a pitch deck.


In this blog post, we’re focusing on what you should bear in mind when pitching to angel investors specifically - the strategy, the mindset, and what really matters at this early stage.

1) Research who you’re pitching to

Unlike VCs, angel investors aren’t managing someone else’s fund - they’re risking their own money. That changes everything.

They tend to fund earlier, move quicker, and base decisions on instinct as much as logic.

But they also may not know your industry at all, which means your pitch needs to be extra clear, especially around the problem, product, and potential.

Where to look for angel investors

Angel investors often join forces in what’s called an angel group - a formal network of individuals who pool their knowledge, share deal flow, and sometimes invest together.

These groups often focus on specific regions or industries (e.g., life sciences, fintech, women-led startups) and typically have a screening process before founders get to pitch.

The upside is that one good pitch can get you in front of dozens of investors at once - and the group might take care of diligence or even help fill the round.

2) Lead with the story, not the stats

Founders often make the mistake of jumping into their product without giving anyone a reason to care. Don’t do that.

A great angel pitch starts with a story - the moment you knew this problem mattered, the insight that lit the fuse.

Story builds trust, shows you understand the problem on a human level, and helps investors remember you long after the pitch ends.

You’re not selling features - you’re inviting someone to join the mission early, while it’s still scrappy and full of risk.

Examples of effective storytelling techniques

  • Origin story: Tell them where the idea came from and why it stuck.

  • Founder-market fit: Show why you are uniquely suited to solve this.

  • Emotional stakes: Make them feel the pain of the problem - then relieve it with your solution.

  • Credibility moments: Add 1–2 proof points that show this story is grounded, not wishful thinking.

If you’d like to learn more, here’s our guide on how to craft a killer story for your startup pitch.

3) Make your problem so clear it hurts

If an investor doesn’t understand the problem in 30 seconds, they’re out. Assume they’ve never worked in your industry and don’t rely on technical jargon.

Your goal is to describe the pain in a way that makes someone say, “That’s awful—of course someone should fix that.”

Questions you need to answer in your problem section

  • Who experiences this problem, and how often?

  • Why is it painful or expensive to leave unsolved?

  • How are they dealing with it today, and why isn’t that working?

4) Get to the solution fast - but don’t oversell

Now that they understand the pain, show how you make it go away.

Keep your explanation clean and simple - focus on the outcome you deliver, not every feature. If you have a demo, mockups, or screenshots, now’s the time to show them.


5) Talk about market size

Angels want to back a company that can grow - but they’re also allergic to inflated numbers. Be realistic and make sure you understand what each metric means.

Examples of metrics to include in your pitch

  • TAM (Total Addressable Market): The entire market demand for your product or service, assuming unlimited reach.

  • SAM (Serviceable Available Market): The segment you can realistically serve based on your current business model and scope.

  • SOM (Serviceable Obtainable Market): The portion of the SAM you expect to capture first - usually within your first 12–24 months.

Your SOM is what angels care about most - it shows whether you’ve thought about focus and go-to-market.

6) Explain why now is the right time

Why hasn’t someone solved this already - and why is this the moment it finally makes sense?

Maybe a new regulation just passed, or user behaviour shifted post-COVID, or a new technology unlocked the opportunity.

Angels want to know the market is ready and the window is open.


7) Put the team early if you’re pre-traction

No traction? No problem - if your team is worth betting on. Show why your background, network, or unique insight gives you an edge.

If this isn’t your first startup, say so. If you’ve worked in the trenches of this problem, make that crystal clear.


8) Show traction

At this stage, traction doesn’t mean revenue.

It could be a working MVP, early user feedback, a waiting list, a successful pilot, or strong engagement in a test market.

The goal is to show you’ve built something real and you’re moving forward.


9) Be specific with your ask

Don’t just say “We’re raising $500K.” Say what it’s for. Angels want to know their money isn’t going straight into a black hole. Break it down by team, product, growth, and runway.

This shows maturity and helps investors visualise what their cheque will unlock.


10) Keep it short and clean

Most angels aren’t full-time investors - they’re founders, operators, or retired execs fitting this into an already busy life.

That means you’ve only got a few minutes to grab their attention and earn their curiosity.

Keep your deck to 10–12 slides. Use clear visuals, simple language, and make every slide earn its place. If your pitch takes effort to understand, it probably won’t get read.


11) End with a clear next step

A “Thank you” slide doesn’t tell the investor what to do next - and at this stage, they need direction.

Your final slide should have a strong CTA and make it ridiculously easy to take action.

Examples of effective CTAs for angel pitches

  • Embed a calendar link to book a follow-up call

  • Include links to your website, demo, or product video

  • Mention how to join your round or request access to your data room

  • Add your contact info in bold - email and phone number

The goal is to reduce friction. If they’re even slightly interested, give them a low-effort way to take the next step while the excitement’s still fresh.

Create your B2B pitch deck from a template

Building your pitch deck from scratch when you’ve only got seconds to grab an investor’s attention? That’s a risky game.

You could spend hours tweaking slides, only to end up with something that doesn’t hit the mark.

Interactive B2B pitch deck templates take the guesswork out of the process.

They’re built using structures proven to work—based on thousands of decks we’ve analyzed—so all you have to do is plug in your content and know you’re putting your best foot forward.

Just grab one and get pitching.

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Dominika Krukowska

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

Table of contents
How to write a pitch deck for angel investors? (short answer) What is the difference between a VC and an angel investor pitch deck? What are the goals of an angel investor pitch deck? What assets do I need before writing an angel investor pitch deck? Best angel investor pitch deck examples How to write a pitch deck for angel investors How to structure an angel investor pitch deck Angel investor pitch deck templates
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