Investment deck | July 2023
Increased Complexity
Too many ad platforms to choose from, making it difficult to manage campaigns across multiple platforms.
Poor Collaboration
Difficult to collaborate across all ad platforms
Fragmented Data
Different platforms collect different data, making it difficult to track performance, perform optimizations, and target audiences.
Extremely Costly
Creating ad campaigns across multiple platforms is time-consuming and expensive.
A single tool to optimize digital advertising campaigns:
One single solution.
SMB
"The process needs to be streamlined to best keep the flow going. When you have to log onto so many different platforms for approval, it's not only inconvenient but drastically slows down the creative process and more importantly, it slows down getting the ad turned on."
Enterprise
"Going from native tooling to a scalable solution is a massive win for paid social teams. It solves so many retention issues and allows for significant improvement in campaign performance."
Digital Agency
"We haven't really found anything that works. We're always looking for ways to speed up the approval process a bit and to ensure the ad assets don't get lost in our inbox."
SMBs represent 35% of our TAM in the United States
SMB's are expected to spend $61bn on digital advertising in 2023
Key Metrics:
The most important factors for SMBs:
Enterprises represent 45% of our TAM in the United States
US Enterprises are expected to spend $158.3b on digital advertising in 2023
Key Metrics:
The most important factors for Enterprises:
Digital agencies represent 20% of our TAM
US Digital Agencies are expected to spend $271.2b on digital advertising in 2023
Key Metrics:
The most important factors for Digital Agencies:
Creative management platforms like Adunify are projected to grow from $865 million in 2022 to 1.77B globally with a CAGR of 12.67% by 2027.
Key KPIs
Our strategy focuses on driving user adoption, expansion, and advocacy by placing our product experience at the center, emphasizing self-service, value delivery, and a seamless user onboarding.
Our established connections with ad networks foster strategic alliances and fuel scalable channel growth adoption. These alliances will provide AdUnify with a competitive advantage.
We're geared for innovation, customer value, retention, and efficient growth - creating a unique experience for prospects, users, and expanded customers alike.
VidMob is a video creation platform that helps businesses produce high-quality, customized videos at scale by connecting them with a global network of professional video creators.
Market Cap: $500M
How are we differentiated?
AdUnify surpasses VidMob by providing comprehensive ad management across multiple networks, not just video. It offers real-time optimization, deeper insights, and swift response to trends, maximizing ad returns.
Sprinklr provides businesses with a comprehensive suite of capabilities for social media management, including listening, content management, audience targeting, influencer management, customer care, and analytics.
Market Cap: $3.68B
How are we differentiated?
AdUnify differentiates itself from Sprinklr by offering a more focused and specialized solution -specifically designed for ad campaign management across multiple platforms.
Celtra is a creative management platform that empowers advertisers and agencies to build, optimize, and deliver engaging and interactive digital ad experiences across various channels and devices.
Market Cap: Acquired for $190M
How are we differentiated?
While Celtra offers cross-channel ad creation and optimization, AdUnify excels in bringing a unified platform to manage ads across multiple networks, providing AI-driven optimization and strategic insights. Moreover, AdUnify's mobile-first approach allows for streamlined, on-the-go ad management, mobile ad previews, and adaptive display across devices.
Smartly.io is a leading automation platform for digital advertising, empowering businesses to optimize and scale their ad campaigns across multiple channels.
Market Cap: Acquired for $200M
AdUnify stands out from Smartly.io with its comprehensive, AI-driven platform that seamlessly manages and optimizes ad campaigns across diverse networks, offering a unified solution for businesses. Unlike Smartly.io's automation-focused approach, AdUnify's emphasis on unification and AI-driven optimization sets it apart.
Adobe Advertising Cloud is an end-to-end advertising platform that provides marketers with advanced tools for planning, executing, and optimizing their digital advertising campaigns across multiple channels and devices.
Market Cap: $226.23B
How are we differentiated?
AdUnify outperforms Adobe Advertising Cloud with AI-powered insights, a mobile-first interface, and simplified cross-network management. Our platform is highly scalable, designed for businesses of all sizes. Combined with competitive pricing, AdUnify offers superior value and is tailored for the demands of today's digital advertising landscape.
AdUnify projects robust growth from 2024-2030, gradually increasing market share by 0.375% annually.
Starting with $6.375M revenue in 2025, we predict a steady rise to about $51M by 2030. This trajectory reflects our plan to capture 3% of the market over eight years.
By 2028, we aim to be a leading force in ad management, serving diverse clients globally, while continuously innovating our product to win new markets.
Co-Founder
Product, Design, Engineering
Mack Ortis brings invaluable leadership and deep industry knowledge to AdUnify. With a track record at Meta, where he drove significant growth for Google and Apple accounts, Mack has proven his expertise in developing innovative solutions and fostering strong relationships with top-tier clients.
His knack for scaling best practices and programs across teams, coupled with his understanding of the customer, the industry, and the "people problem" make him a force in shaping AdUnify's trajectory.
Co-Founder
Growth, Ops, Finance
Chase Reed is an Enterprise leader with deep expertise in Growth & Product Innovation. At Accenture, he leads strategy and execution across global growth teams at Meta & Google.
With a proven track record as an advisor to the C-suite of Software & Platform companies, he operates at the intersection of business and technology to create scalable growth models and help create long-term success and profitablity.
At AdUnify, we are driven by a collective passion to revolutionize the advertising industry. We believe in challenging the norms, pushing boundaries, and defying limitations. Our manifesto embodies the essence of our purpose, guiding us on our journey towards transforming the way businesses connect with their audiences.
1. Embrace Disruption: We thrive on disruption, embracing change as an opportunity for growth. We challenge the conventional and embrace the unknown, constantly pushing the limits of what is possible in advertising technology.
2. Break Down Barriers: We reject the notion of walled gardens and siloed platforms. We believe in an open and interconnected ecosystem that fosters collaboration, transparency, and innovation. By breaking down barriers, we empower businesses to access a world of unlimited possibilities.
